In today’s highly competitive online world, you’ll need the cutting edge to keep your brand on top. This holds especially true when it comes to helping your name or brand rank with the specific keywords you’d like to target. SEO is never an easy task thanks in part to its ever-changing requirements. But with the help of a few tools, you can keep yourself on the top of the SEO game, and also keep your brand well-managed.
Getting to Know SEOquake
One of the more effective tools to achieve this end is SEOquake. This tool is an add-on feature for the Mozilla Firefox browser primarily tasked with helping users manage SEO in a variety of ways. First and foremost, it can help webmasters to better understand and manage the particular SEO challenges of their own websites. Using SEOquake, users can both obtain and analyze a wide range of data directly related to SEO rankings. Using this information can help Internet-based promotion and SEO improvements occur more quickly and organically, saving webmasters the headaches and confusion typically associated with this practice.
The extension is helpful to both webmasters who are just getting started and already seasoned veterans. Beginners can expect to find several tools that can help them to better understand and improve SEO ranking efforts for their websites. Experts and web veterans can harness the add-on power much more directly, using the powerful add-on to fully optimize their online content and web efforts. This can help maximize SEO value and gains for truly effective promotion.
The Nuts and Bolts
While there are many SEO analysis tools available online, SEOquake distinguishes itself as a top player in many ways. The most apparent of these advantages is the wide range of features built into this one platform. With a few simple clicks, users can access data optimization and analysis reports. Using this information allows quick adjustments to SEO efforts to easily improve ranking power, authority status and keyword competence.
The best part, however, comes in the form of user customization. Again, the add-on provides the beginner user with several options that simplify the process of SEO for Internet endeavors. But the tool also allows a deeper customization element which gives veteran users significantly more power and control over how the service functions for them.
SEOquake is comprised of two primary components:
SEOBar serves as an additional toolbar for the SEOquake service. Its primary function is to give users quick and convenient access to selected term parameters for whatever page is currently open in the Firefox window. The parameters that SEOBar displays are customizable and can be enabled or disabled at the user’s discretion.
Parameter search options typically include the Google PageRank, Google Index, Google Link and similar functions for other big engines such as Yahoo and Bing. This creates a rapid and convenient method for improved analysis and improved SEO performance.
2. Defining Parameters for SERPs
Users can also analyze the value of these parameters in the search engine results page (SERP) of whichever website they’re submitting a query. SEOquake displays parameter values for each item a search result produces. Again, the parameters the user sets for analysis remain in full control of the user and are fully customizable. Users can also rank search results by those parameters in either ascending or descending order. They can also store this information into files for later data analysis.
Use with Discretion
SEOquake is a powerful tool for SEO efforts. So like always, remember that some discretion is required. Each time a user attains a value for a specified parameter, a request is sent out to Google or other search engines for that value. If a user is making multiple requests in rapid succession, he or she may inevitably get an IP ban from that specific search engine. Always remember to delete cookies and utilize proxy servers to ensure continued operations and improvements.
SEOquake is a winner thanks to its simplified approach to search engine optimization coupled with its powerful customization options for more advanced users. For those seeking online reputation management goals, the toolbar can also serve as an immense help.
SEO is one of the most critically important pieces of Online Reputation Management. The ability to customize and optimize SEOquake is why ORM companies like Brand.com consistently rank so highly in search engine optimization and monitoring. In a recent Brand.com review, the company’s search engine services were rated an impressive 10/10. By understanding a brand and ranking associated keywords, individual users and ORM companies alike can quickly improve their online rankings and brand image without incurring headaches in the process.
Krystal Shannon is the Director of Research and Development at Brand.com, an ORM company based in Philadelphia, Penn. She specializes in SEO, SEM and online branding. This is her first post for SEMrush. If you want to connect with Krystal, find her on LinkedIn.