Top Trending Topics: What People Talk About Online

Margarita Loktionova

Dec 27, 202213 min read
top trending topics

TABLE OF CONTENTS

We analyzed over 500,000 topics in Semrush’s Topic Research tool to bring you the top trending topics of the past 12 months. 

You’ll also learn how to find popular topics in your niche.

Let’s dive in!

Ranking

Topic

Score

1

walmart

100

2

home depot

66

3

amazon prime

43

4

best buy

35

5

old navy

35

6

etsy

31

7

covid vaccine near me

31

8

h&m

29

9

nfl scores

28

10

canva

28

11

google maps

28

12

google classroom

27

13

speed test

27

14

instagram lite

27

15

framed jerseys

26

16

party city

26

17

bank of america

26

18

shopee vn

26

19

bitcoin price

26

20

atlanta falcons

25

21

cool math games

23

22

sports memorabilia store

23

23

buffer

22

24

disneyland

20

25

trade a plane

20

26

hulu

20

27

esl csgo

20

28

irs

20

29

thrift books

19

30

bill skarsgård

19

31

thomas rhett

19

32

robert half talent solutions

19

33

bombas socks

19

34

social economic

19

35

stefon diggs

19

36

puffco

19

37

wework

19

38

women day

19

39

shein

19

40

dyson hair dryer

19

41

gold gym

19

42

sprinkles cupcake

18

43

persona vitamins

18

44

max fried

18

45

instagram face filters

18

46

barstool sports pizza

18

47

crocs shoes

18

48

entertainment earth

18

49

beauty bay

18

50

seo in guk

18

51

bmw motorrad

18

52

ardell lashes

18

53

sprinkles cupcakes

18

54

nail extensions

18

55

tony stewart

18

56

flamingo estate

18

57

hello kitty cafe

18

58

essentials clothing

18

59

frank body

18

60

rihanna 2021

18

61

yanko design

18

62

tattoo for boys

18

63

tech deck

18

64

nike usa

18

65

los angeles police department

18

66

gold belly

18

67

elena rybakina

18

68

katrina kaif instagram

18

69

sean avery

18

70

sunday bmx

18

71

jannik sinner

18

72

streetwear official

18

73

dank memes

18

74

opendoor

17

75

yahoo finance

17

76

indeed jobs

16

77

market watch

15

78

tea cooper

15

79

ikea

15

80

domino pizza

15

81

dow jones

15

82

tesla motors

15

83

gamestop

14

84

airbnb

14

85

coinbase

13

86

credit karma

13

87

bitcoin price usd

12

88

facebook marketplace

12

89

rv gps

12

90

pagespeed insights

12

91

website builder free

12

92

latest news

12

93

amazon smile

12

94

shopify exchange

12

95

us department of energy

12

96

hotel websites

12

97

united states president

12

98

stock market live

12

99

cryptocurrency

12

100

finance news

12

Key Takeaways

Diving into the details, we’ve pulled out the following insights:

1. Retail Is a Winner

The top four trending searches relate to retail:

  • walmart
  • home depot
  • amazon prime
  • best buy

There’s no doubt that ecommerce is going strong, and will continue to thrive in the coming year. But it’s the big brands that truly dominate the online search space. 

If you have a small ecommerce store or bricks-and-mortar location, you can still win. By targeting niche and local keywords and using Google Business Profile, if it applies.

2. “Near Me” Boosts Relevancy

Covid vaccine near me: Okay, this one was a given—and we hope it won’t be so popular next year. But it goes to show that people are still keen to use the “near me” search term to make sure that the results are super relevant to them. 

3. Sports Are Big

To pick a few, we see in the top results:

  • nfl scores
  • framed jerseys
  • atlanta falcons
  • sports memorabilia store

Can you leverage sports news in your own content? Sponsoring a local team or sharing your allegiance might bring some additional views. 

Tip: Want to know the top trending topics today? Check out the daily search trends on Google Trends.

Ranking

Subtopic

Search Volume

1

humane society

498,022

2

oscar isaac

497,333

3

netflix stock

497,333

4

abraham lincoln

497,179

5

national car rental

497,000

6

at home covid test

496,722

7

khloé kardashian

496,375

8

target baby registry

495,375

9

north carolina

495,189

10

chili recipe

495,187

11

colin powell

495,000

12

anthony davis

494,600

13

paris hilton

494,526

14

julia garner

494,000

15

camila cabello

494,000

16

elizabeth warren

493,214

17

miles teller

493,000

18

cameron diaz

492,857

19

lake tahoe

492,419

20

tom hiddleston

492,000

21

blaze pizza

491,833

22

pet finder

491,586

23

europa league

491,533

24

tyreek hill

491,000

25

full moon

490,025

26

chase credit card

490,000

27

dunkin donuts menu

490,000

28

tina turner

490,000

29

meme generator

490,000

30

tonsil stones

489,333

31

bed bug bites

489,333

32

intermittent fasting

489,038

33

outlet mall

489,000

34

washington dc

488,875

35

college football schedule

488,238

36

delta dental

487,931

37

qr code generator

487,208

38

currency converter

487,000

39

pluto tv

486,842

40

kurt cobain

486,363

41

snake eyes

486,333

42

eddie murphy

485,400

43

web md

485,333

44

korean bbq

485,250

45

ryan gosling

484,307

46

wheel of fortune

483,878

47

weather tech

483,333

48

military time

483,333

49

carson wentz

483,333

50

john travolta

483,333

51

flight club

483,333

52

nike blazers

483,333

53

remove the background

483,333

54

kodak black

483,333

55

melissa mccarthy

483,333

56

ncaa basketball scores

483,333

57

nicolas cage

483,333

58

student loans

483,274

59

paw patrol

483,037

60

halo infinite

482,950

61

liam neeson

481,142

62

at&t login

481,000

63

unitedhealthcare

480,633

64

muhammad ali

479,851

65

regina king

479,500

66

used cars for sale

479,411

67

real real

479,000

68

bob ross

478,909

69

kandi burruss

478,833

70

xfinity mobile

478,571

71

ashton kutcher

478,571

72

jeffrey dahmer

478,200

73

google ads

477,039

74

black screen

476,235

75

jason statham

476,222

76

big bang theory

476,222

77

san diego

475,767

78

passport application

475,000

79

express scripts

475,000

80

reverse phone lookup

475,000

81

vimeo

475,000

82

liverpool fc

473,600

83

carrie underwood

473,600

84

thredup

473,500

85

shoes carnival

473,500

86

avis car rental

472,222

87

memphis grizzlies

471,615

88

ipad pro

471,243

89

habitat for humanity

470,833

90

tyler the creator

470,000

91

kelly clarkson

470,000

92

whitney houston

469,875

93

nike outlet

469,812

94

hardware stores

469,744

95

cedar point

469,666

96

sylvester stallone

468,181

97

lord of the rings

468,181

98

cheapest flight

467,200

99

dancing with the stars

467,111

100

silver prices

467,100

Here’s some more detail about the top five:

1. Humane Society

Humane Society rules the roost, at the very top of the most searched for topics. It’s an international organization with the mission to promote animal welfare and protect endangered animals. Results like this are indicative of a strong brand awareness campaign. 

2. Oscar Isaac

Famous actor Oscar Isaac comes in at number two. Our analysts suggest that this is probably better than winning an Academy Award. Ultimately, this is most likely driven by PR. It goes to show that a multi-channel approach to marketing has a big impact. 

3. Netflix Stock

Netflix stock fell dramatically during 2022, from a peak of $620.61 to a low of $162.71. It’s no surprise that so many people wanted to track what was going on.

4. Abraham Lincoln

The 16th President of the United States is perhaps surfacing because of recent political debates and conflict. 

5. Celebrity Fever

Oscar is in good company. Khloé Kardashian, Paris Hilton, Julia Garner, and Tom Hiddleston are just some of the other stars who appear in these results. Celebrity culture is still going strong. If you can find a way of introducing celebrity appeal in your own content, you may see an uptick in traffic. 

Tip: Find search volumes for keywords with Semrush’s Keyword Overview tool. It gives you access to the largest keyword database on the market.

Explore the top trending topics in marketing, real estate, ecommerce, investment, small business, health, and travel.

Or learn how to find trending topics in your industry.

Marketing

Here are the top 100 trending topics that mention “marketing”:

Ranking

Subtopic

Score

1

google marketing

100

2

affiliate marketing

95

3

google marketing platform

84

4

what is marketing management

75

5

digital marketing course

73

6

branding in marketing

72

7

digital marketing

70

8

hubspot marketing

48

9

email marketing software

45

10

social media marketing

38

11

international marketing

36

12

email marketing platforms

32

13

free email marketing

29

14

digital marketing agency

28

15

marketing jobs

27

16

affiliate marketing amazon

24

17

influencer marketing agency

23

18

marketing agency

22

19

digital marketing agencies

18

20

marketing research

18

21

marketing strategy

17

22

marketing content

16

23

content marketing

16

24

marketing platform

15

25

marketing mix

15

26

free marketing

13

27

marketing analytics

12

28

marketing strategies

12

29

marketing managers

12

30

network marketing

12

31

inbound marketing

10

32

digital marketing certification

10

33

marketing funnel

10

34

marketing tool

10

35

b2b marketing

10

36

strategic marketing

10

37

targeted marketing

9

38

influencer marketing

9

39

marketing plans

9

40

target marketing

9

41

affiliate marketing program

8

42

search engine marketing

8

43

digital marketing companies

8

44

influence marketing

8

45

digital marketing salary

7

46

affiliate marketing definition

7

47

online marketing services

7

48

social media marketing services

7

49

affiliate marketing programs

6

50

type of marketing

6

51

facebook marketing

6

52

growth marketing

6

53

social media marketing strategy

6

54

director of marketing salary

6

55

marketing sales

6

56

business marketing

6

57

remote marketing jobs

6

58

channels marketing

6

59

salesforce marketing cloud

6

60

digital marketing jobs

6

61

digital marketing strategy

6

62

marketing plan template

6

63

marketing consultant

6

64

marketing product

5

65

marketing business

5

66

concept of marketing

5

67

product marketing

5

68

marketing experience

5

69

integrated marketing

5

70

marketing campaigns

5

71

marketing automation

4

72

marketing internships

4

73

degree in marketing

4

74

video marketing

4

75

types of marketing

4

76

small business marketing

4

77

marketing major

4

78

performance marketing

4

79

content marketing institute

4

80

email marketing services

4

81

franchise marketing agency

4

82

marketing software

3

83

ppc marketing

3

84

marketing services

3

85

marketing concept

3

86

marketing planning

3

87

social media marketing jobs

3

88

marketing channels

3

89

social media marketing plan

3

90

marketing campaign

3

91

what is marketing in business

3

92

marketing and sales

3

93

account based marketing

3

94

influencer marketing hub

3

95

channel marketing

3

96

marketing agencies

3

97

internet marketing company

3

98

marketing ideas for small business

2

99

content marketing strategy

2

100

product marketing manager

2

Many of the top trending marketing topics in the U.S. were relatively basic. This suggests that the biggest cohort of searches were looking for information on getting started with marketing. 

Let’s explore the top five trending topics in more detail:

1. Google Marketing (and Google Marketing Platform)

The first term has a very specific informational and navigational intent. Users are looking for the Google Marketing Platform, which is an online advertising and analytics platform.

Keyword Overview tool shows "google marketing"keyword has informational and navigational intent

2. Affiliate Marketing

Affiliate marketing is the practice of advertising products in return for commission on conversions. That could be visits, signup or sales. It’s a flexible job that can be done from home, which might explain the term’s current popularity.

3. What Is Marketing Management

It’s hard to say whether searchers are looking to go into marketing management themselves or are looking to employ marketing managers. In either case, it shows the position is on people’s minds.

4. Digital Marketing Course

Once again, this is a term loosely related to employment. Professional development courses lead to better jobs and higher salaries. Perhaps this is on the public mind as we face rising costs and a shaky economy. 

5. Branding in Marketing

Our 5th term shows people want to know more about branding. Whether that means we’re going to see a rise in new businesses, or whether people are simply interested in becoming branding experts, it’s hard to say. What we can say is that it points to a positive interest in marketing—and therefore in growth. 

Real Estate

Here are the top 50 trending topics that mention “real estate”:

Ranking

Subtopic

Score

1

sale real estate

100

2

real estate usa

79

3

real estate websites

64

4

real estate for sale

50

5

real estate companies near me

27

6

colorado real estate

23

7

real estate agency near me

15

8

real estate broker near me

14

9

real estate agent

13

10

real estate licenses

11

11

commercial real estate

10

12

real estate agencies

10

13

licensed real estate

9

14

real estate agent job description

9

15

coldwell banker real estate listings

9

16

real estate licensee

8

17

real estate broker

8

18

real estate companies

8

19

real estate investments trusts

8

20

real estate listings

8

21

property real estate

8

22

real estate licensees

8

23

century 21 real estate

7

24

compass real estate

7

25

utah real estate

7

26

hilton head real estate

6

27

real estate search

6

28

dubai real estate

6

29

real estate property

5

30

real estate rent

5

31

real estate investing

5

32

real estate express

5

33

kelly williams real estate

5

34

wake county real estate

5

35

invest in real estate online

5

36

online real estate

4

37

real estate investors near me

4

38

mls real estate

4

39

mark spain real estate

4

40

real estate investment trusts

4

41

real estate agents salary

4

42

real estate attorney

4

43

how to become a real estate agent

4

44

find a real estate agent

3

45

wholesale real estate

3

46

top real estate sites

3

47

denver colorado real estate

3

48

sotheby real estate

3

49

real estate investment trust

3

50

real estate brokerage

3

Ecommerce

Here are the top 50 trending topics that mention “ecommerce”:

Ranking

Subtopic

Score

1

wordpress ecommerce

100

2

squarespace ecommerce

49

3

shopify ecommerce

49

4

dhl ecommerce

38

5

ecommerce business

31

6

what is ecommerce

24

7

ecommerce website

20

8

ecommerce store

16

9

ecommerce company

15

10

ecommerce platform

15

11

ecommerce platforms

13

12

ecommerce business for sale

13

13

ecommerce websites

12

14

ecommerce website development

8

15

ecommerce website builder

7

16

ecommerce companies

6

17

ecommerce website free

5

18

wix ecommerce

5

19

ecommerce website design

5

20

ecommerce stores

4

21

ecommerce seo

4

22

magento ecommerce

4

23

ecommerce solutions

3

24

ecommerce marketing

3

25

ecommerce marketers

3

26

ecommerce sites

3

27

ecommerce web design

2

28

ecommerce website designs

2

29

b2b ecommerce

2

30

ecommerce software

2

31

ecommerce development

2

32

ecommerce jobs

2

33

ecommerce agency

2

34

best ecommerce website builder

1

35

what is ecommerce business

1

36

starting an ecommerce business

1

37

dhl ecommerce tracking number

1

38

ecommerce agencies

1

39

seo ecommerce

1

40

ecommerce services

1

41

ecommerce seo services

1

42

ecommerce fulfillment

1

43

ecommerce seo agency

1

44

ecommerce trends

1

45

ecommerce marketing agency

1

46

ecommerce website design company

0

47

ecommerce seo company

0

48

top ecommerce companies

0

49

ecommerce trend

0

50

ecommerce web development

0

Investment

Here are the top 50 trending topics that mention “investment”:

Ranking

Subtopic

Score

1

investment news

100

2

fidelity investments

83

3

cryptocurrency investments

57

4

investment calculator

54

5

sec investment advisor search

49

6

investment broker

44

7

investment property for sale

37

8

rental property investment

36

9

art investment

31

10

cryptocurrency investment

30

11

investment advisor search

29

12

investment activities

28

13

crowdfunding investment

27

14

investment app

27

15

investment firms near me

24

16

investment properties

23

17

investments in stocks

21

18

real estate investments trusts

19

19

investment banking companies

16

20

investment companies

14

21

infrastructure investment and jobs act

13

22

investment property

13

23

startup investment

12

24

fisher investments

12

25

commercial real estate investment

12

26

investment apps

12

27

investment bank

11

28

investment banking

11

29

financial investment

8

30

investment accounts

8

31

stock investments

8

32

real estate investment trusts

8

33

investment platform

8

34

401k investments

8

35

best investment accounts

7

36

investment company

7

37

best investment apps

6

38

investment banker

6

39

investment management morgan stanley

6

40

fidelity investments stock

5

41

crowdfunded real estate investment

5

42

seed investment

5

43

company investment

4

44

manage investments

4

45

investment in farmland

4

46

investment accounting

4

47

online real estate investment

4

48

return on an investment

3

49

investment return calculator

3

50

real estate investment for beginners

3

Small Business

Here are the top 50 trending topics that mention “small business”:

Ranking

Subtopic

Score

1

free website for small business

100

2

small business administrator

58

3

free website builder for small business

50

4

small business loans

45

5

best free website builder for small business

42

6

small business news

40

7

small business for sale

39

8

small business assistance

37

9

small business saturday 2020

36

10

grants for small businesses

35

11

small business grants

35

12

small business administration

31

13

small business administration loan

29

14

small business loan

28

15

small business ideas

24

16

small business grant

23

17

small business insurance

21

18

small business website builder

21

19

small business support

16

20

small business resources

16

21

small business saturday

16

22

small business loans covid-19

15

23

small business loans california

15

24

small business insurance cost

15

25

ppp small business loans

14

26

small business it solutions

14

27

small business websites

13

28

black owned small businesses

12

29

small business week

12

30

small business insurance for llc

12

31

small business loans covid

11

32

how to start a small business

10

33

buying a small business

10

34

small business insurance quotes

9

35

t mobile 5g small business internet price

9

36

starting a small business

8

37

covid-19 small business grant

8

38

small business owner

7

39

local small businesses

7

40

start a small business

6

41

small business accounting

6

42

small business accounting software

6

43

small business health insurance

6

44

small business funding

6

45

small business financing

5

46

small business start up grants

5

47

support small businesses

5

48

small business marketing

5

49

small business credit cards

5

50

women owned small business

5

Health

Here are the top 50 trending topics that mention “health”:

Ranking

Subtopic

Score

1

zo skin health

100

2

united health care

24

3

united healthcare

21

4

mental health therapists near me

21

5

mental health therapy

17

6

public health services

13

7

healthline

13

8

world health organization covid

12

9

world health organization latest news

11

10

health and human services agency

11

11

national health institute

11

12

mental health therapy near me

10

13

healthiest snack

10

14

healthy snacking

9

15

healthier foods

8

16

health and human services commission

8

17

aya healthcare

7

18

national institutes of health nih

7

19

health department

7

20

healthier food

7

21

health equity

7

22

behavioral health therapist

7

23

mental health

6

24

health insurers

6

25

health insurance

6

26

texas health and human services

5

27

google health

5

28

verywell health

5

29

mental health websites

5

30

department of health

5

31

health and human services san diego

5

32

molina healthcare

5

33

health foods

5

34

healthy dinner ideas

4

35

health screening

4

36

health departments

4

37

healthpartners

4

38

national institute of health

4

39

mental health counselor

4

40

recipes healthy

4

41

health magazine

4

42

healthgrades

4

43

cnn health

4

44

healthcare

4

45

mental health counselors

3

46

health foods stores

3

47

healthy breakfast ideas

3

48

healthcare news

3

49

mental health journal

3

50

public health department

3

Travel

Here are the top 50 trending topics that mention “travel”:

Ranking

Subtopic

Score

1

travel channel

100

2

travelocity

57

3

travel website

29

4

travel booking

21

5

travel sites

19

6

costco travel

15

7

gov uk travel

12

8

travel state gov

10

9

booking travel

9

10

travelers insurance

8

11

travel restrictions by country

7

12

travel advisory

6

13

travel leisure

6

14

state department travel

6

15

safe travels hawaii

6

16

cdc travel advisory map

6

17

state department travel advisory covid

5

18

us travel advisory

4

19

trusted traveler login

4

20

hawaii safe travels

4

21

safe travel usa

4

22

travellers advice

4

23

new orleans travel restrictions

4

24

travel restrictions by state

3

25

us state department travel advisory

3

26

travel ban

3

27

travel insurance

3

28

us travel ban update today

3

29

travel and leisure

3

30

is it safe to travel to europe now

3

31

travel advisory map

3

32

cdc travel quarantine guidelines

3

33

travel websites

3

34

cdc travel advisory

3

35

google travel

3

36

travelzoo

2

37

travelocity flights

2

38

travel magazine

2

39

travel reviews

2

40

trusted traveler

2

41

kayak travel

2

42

travel insurance company

2

43

where can americans travel

2

44

international travels

2

45

travel to the usa

2

46

best travel site

2

47

domestic travel restrictions

1

48

scotland travel

1

49

traveling to india

1

50

canada travel restrictions

1

Our Methodology

We started by looking at what Semrush Topic Research users have been searching for in our tool. Then, we analyzed dozens of related subtopics and ranked them.

We covered over 500,000 top topics with a search volume of over 1,000.

  • Each topic comprises a number of related keywords. In the tables above, you’ll see total scores and searches. These represent the sum of the metrics for every group of keywords.
  • The scores for the most popular topics are a weighted average of 2022 searches, backlinks, and shares. 
  • Trending topics have seen the biggest rise in social media mentions.
  • All data comes from our U.S. database.

Monitoring trends in your niche is a great way to generate new content ideas.

You can do this in a few ways, including by using the Topic Research tool in Semrush or the app TrendFeed.

Topic Research Tool

With Semrush’s Topic Research tool, you can identify current trending topics with the biggest potential.

Enter a topic related to your brand (e.g., “dog food”). Then, choose your country and click “Get content ideas.”

search for "dog food" in Semrush’s Topic Research tool

Trending subtopics are marked with a flame icon.

Toggle the switch to see “Trending subtopics first.”

“Trending subtopics first” button highlighted

Ideas marked “Topic Efficiency: High” are some of the best trending topics to talk about on your website. Because they have a relatively high search volume and low keyword difficulty

Meaning there’s strong SEO potential.

Click “Show more” to see headlines, questions, and related searches for any subtopic.

headlines, questions, and related searches section in Topic Research tool

Make sure to save your favorite ideas.

You can then:

TrendFeed 

TrendFeed allows you to be the first to know what is happening in the news in your market so that you can create leading-edge content. 

By getting ahead of trending news stories, you can generate timely content ideas for your niche. 

To begin, either enter your keyword in the search bar or browse a list of industries from the library. 

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The trending level will indicate the amount of interaction a topic has with three different levels: Elevated, High, and Extreme. The higher the trending level, the more engagement a post has on social media. 

From here, you have a few options. You can create a list of your favorite feeds to reference by clicking the “Save” button. 

Then, you can access these feeds anytime by clicking on the “Saved Trends” drop-down in the menu. This could serve as a list for future content ideas. 

VQ650WBw_RgxwFhbp9dSZitneuUtvVYyUQRoPRyavUCmXwjUSY2cKfaH0XaLpa3CQqupRYxNGKERKu1s5KsoaoxspjLKQYZxhBWQj-u0rfsJPTjPfRX_bUMXQMAjXQ-2mkbRNeJNc4crp47fU76CpXQ

From this app, you’ll be able to:

  • Automatically generate supportive or contrarian comments to post on social media
  • Launch a newsjacking campaign where you put your brand in the conversation around a trending story
  • Find hot topics and ideas in your niche to make new content about 

By keeping yourself informed about current trends, generating ideas for your content will be a breeze.

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Margarita is a passionate Content Marketer with over 6 years of experience in various tech industries and 3 countries. She also holds two MBA degrees in Marketing.
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