Top Trending Topics in 2023: What People Talk About Online

Margarita Loktionova

Dec 27, 202211 min read
top trending topics

As the calendars flip over to 2023, we’ll be looking forward to seeing new developments, opportunities and trends. 

We took a deep dive into the data available in the Semrush Topic Research tool. Our job was to analyze what’s been trending in the US over the past year. 

And there were plenty of highlights among the most talked about subjects in the world.

Let’s dive in!

How We Analyzed the Data

We started by looking at what Semrush Topic Research users have been searching for in our tool. Then, we analyzed dozens of related subtopics and ranked them.

We covered over 500,000 top topics with a search volume of over 1,000.

  • Each topic comprises a number of related keywords. In the tables below, you’ll see total scores and searches. These represent the sum of the metrics for every group of keywords.
  • The scores for the most popular topics are a weighted average of 2022 searches, backlinks, and shares. 
  • Trending topics have seen the biggest rise in social media mentions.

Top trending topics 

Top search trends 

Topic

Score

Subtopic

Search Volume

walmart

100

humane society

498022

home depot

66

oscar isaac

497333

amazon prime

43

netflix stock

497333

best buy

35

abraham lincoln

497179

old navy

35

national car rental

497000

etsy

31

at home covid test

496722

covid vaccine near me

31

khloé kardashian

496375

h&m

29

target baby registry

495375

nfl scores

28

north carolina

495189

canva

28

chili recipe

495187

google maps

28

colin powell

495000

google classroom

27

anthony davis

494600

speed test

27

paris hilton

494526

instagram lite

27

julia garner

494000

framed jerseys

26

camila cabello

494000

party city

26

elizabeth warren

493214

bank of america

26

miles teller

493000

shopee vn

26

cameron diaz

492857

bitcoin price

26

lake tahoe

492419

atlanta falcons

25

tom hiddleston

492000

cool math games

23

blaze pizza

491833

sports memorabilia store

23

pet finder

491586

buffer

22

europa league

491533

disneyland

20

tyreek hill

491000

trade a plane

20

full moon

490025

hulu

20

chase credit card

490000

esl csgo

20

dunkin donuts menu

490000

irs

20

tina turner

490000

thrift books

19

meme generator

490000

bill skarsgård

19

tonsil stones

489333

thomas rhett

19

bed bug bites

489333

robert half talent solutions

19

intermittent fasting

489038

bombas socks

19

outlet mall

489000

social economic

19

washington dc

488875

stefon diggs

19

college football schedule

488238

puffco

19

delta dental

487931

wework

19

qr code generator

487208

women day

19

currency converter

487000

shein

19

pluto tv

486842

dyson hair dryer

19

kurt cobain

486363

gold gym

19

snake eyes

486333

sprinkles cupcake

18

eddie murphy

485400

persona vitamins

18

web md

485333

max fried

18

korean bbq

485250

instagram face filters

18

ryan gosling

484307

barstool sports pizza

18

wheel of fortune

483878

crocs shoes

18

weather tech

483333

entertainment earth

18

military time

483333

beauty bay

18

carson wentz

483333

seo in guk

18

john travolta

483333

bmw motorrad

18

flight club

483333

ardell lashes

18

nike blazers

483333

sprinkles cupcakes

18

remove the background

483333

nail extensions

18

kodak black

483333

tony stewart

18

melissa mccarthy

483333

flamingo estate

18

ncaa basketball scores

483333

hello kitty cafe

18

nicolas cage

483333

essentials clothing

18

student loans

483274

frank body

18

paw patrol

483037

rihanna 2021

18

halo infinite

482950

yanko design

18

liam neeson

481142

tattoo for boys

18

at&t login

481000

tech deck

18

unitedhealthcare

480633

nike usa

18

muhammad ali

479851

los angeles police department

18

regina king

479500

gold belly

18

used cars for sale

479411

elena rybakina

18

real real

479000

katrina kaif instagram

18

bob ross

478909

sean avery

18

kandi burruss

478833

sunday bmx

18

xfinity mobile

478571

jannik sinner

18

ashton kutcher

478571

streetwear official

18

jeffrey dahmer

478200

dank memes

18

google ads

477039

opendoor

17

black screen

476235

yahoo finance

17

jason statham

476222

indeed jobs

16

big bang theory

476222

market watch

15

san diego

475767

tea cooper

15

passport application

475000

ikea

15

express scripts

475000

domino pizza

15

reverse phone lookup

475000

dow jones

15

vimeo

475000

tesla motors

15

liverpool fc

473600

gamestop

14

carrie underwood

473600

airbnb

14

thredup

473500

coinbase

13

shoes carnival

473500

credit karma

13

avis car rental

472222

bitcoin price usd

12

memphis grizzlies

471615

facebook marketplace

12

ipad pro

471243

rv gps

12

habitat for humanity

470833

pagespeed insights

12

tyler the creator

470000

website builder free

12

kelly clarkson

470000

latest news

12

whitney houston

469875

amazon smile

12

nike outlet

469812

shopify exchange

12

hardware stores

469744

us department of energy

12

cedar point

469666

hotel websites

12

sylvester stallone

468181

united states president

12

lord of the rings

468181

stock market live

12

cheapest flight

467200

cryptocurrency

12

dancing with the stars

467111

finance news

12

silver prices

467100

Diving into the details, we’ve pulled out the following insights:

1. Retail is a winner

The top 4 trending searches relate to retail:

  • walmart
  • home depot
  • amazon prime
  • best buy

There’s no doubt that eCommerce is going strong, and will continue to thrive in the coming year. But it’s the big brands that truly dominate the online search space. 

If you have a small ecommerce store or bricks-and-mortar location, you can still win, by targeting niche and local keywords and using Google My Business if it applies.

2. Near Me

Covid vaccine near me: Okay, this one was a given—and we hope it won’t be so popular next year. But it goes to show that people are still keen to use the “near me” search term to make sure that the results are super relevant to them. 

3. Sports are big in the US

To pick a few, we see in the top results:

  • nfl scores
  • framed jerseys
  • atlanta falcons
  • sports memorabilia store

Can you leverage sports news in your own content? Sponsoring a local team or sharing your allegiance might bring some additional views. 

Highlights from the Top Searched Topics

The top five most search topics are spectacularly unrelated, but each of interesting facets to them:

1. Humane Society

Humane Society rules the roost, at the very top of the most searched for topics. It’s an international organization with the mission to promote animal welfare and protect endangered animals. Results like this are indicative of a strong brand awareness campaign. 

Keyword Overview for the Humane Society

2. Oscar Isaac

Famous actor Oscar Isaac comes in at number two. Our analysts suggest that this is probably better than winning an Academy Award. Ultimately, this is most likely driven by PR. It goes to show that a multi-channel approach to marketing has a big impact. 

3. Netflix stock

Netflix stock fell dramatically during 2022, from a peak of $620.61 to a low of $162.71. It’s no surprise that so many people wanted to track what was going on.

4. Abraham Lincoln

The 16th President of the United States is perhaps surfacing because of recent political debates and conflict. 

5. Celebrity fever

Oscar is in good company. Khloé Kardashian, Paris Hilton, Julia Garner, and Tom Hiddleston are just some of the other stars who appear in these results. Celebrity culture is still going strong. If you can find a way of introducing celebrity appeal in your own content, you may see an uptick in traffic. 

Top trending topics in the US

Subtopic

Score

google marketing

100

affiliate marketing

95

google marketing platform

84

what is marketing management

75

digital marketing course

73

branding in marketing

72

digital marketing

70

hubspot marketing

48

email marketing software

45

social media marketing

38

international marketing

36

email marketing platforms

32

free email marketing

29

digital marketing agency

28

marketing jobs

27

affiliate marketing amazon

24

influencer marketing agency

23

marketing agency

22

digital marketing agencies

18

marketing research

18

marketing strategy

17

marketing content

16

content marketing

16

marketing platform

15

marketing mix

15

free marketing

13

marketing analytics

12

marketing strategies

12

marketing managers

12

network marketing

12

inbound marketing

10

digital marketing certification

10

marketing funnel

10

marketing tool

10

b2b marketing

10

strategic marketing

10

targeted marketing

9

influencer marketing

9

marketing plans

9

target marketing

9

affiliate marketing program

8

search engine marketing

8

digital marketing companies

8

influence marketing

8

digital marketing salary

7

affiliate marketing definition

7

online marketing services

7

social media marketing services

7

affiliate marketing programs

6

type of marketing

6

facebook marketing

6

growth marketing

6

social media marketing strategy

6

director of marketing salary

6

marketing sales

6

business marketing

6

remote marketing jobs

6

channels marketing

6

salesforce marketing cloud

6

digital marketing jobs

6

digital marketing strategy

6

marketing plan template

6

marketing consultant

6

marketing product

5

marketing business

5

concept of marketing

5

product marketing

5

marketing experience

5

integrated marketing

5

marketing campaigns

5

marketing automation

4

marketing internships

4

degree in marketing

4

video marketing

4

types of marketing

4

small business marketing

4

marketing major

4

performance marketing

4

content marketing institute

4

email marketing services

4

franchise marketing agency

4

marketing software

3

ppc marketing

3

marketing services

3

marketing concept

3

marketing planning

3

social media marketing jobs

3

marketing channels

3

social media marketing plan

3

marketing campaign

3

what is marketing in business

3

marketing and sales

3

account based marketing

3

influencer marketing hub

3

channel marketing

3

marketing agencies

3

internet marketing company

3

marketing ideas for small business

2

content marketing strategy

2

product marketing manager

2

Our Takeaways

Many of the top trending marketing topics in the US were relatively basic. This suggests that the biggest cohort of searches were looking for information on getting started with marketing. 

1. Google marketing (and Google Marketing Platform #3)

The first term has a very specific informational and navigational intent. Users are looking for the Google Marketing Platform, which is an online advertising and analytics platform. 

Keyword Overview for Google marketing

2. Affiliate marketing

Affiliate marketing is the practice of advertising products in return for commission on conversions. That could be visits, signup or sales. It’s a flexible job that can be done from home, which might explain the term’s current popularity.

3. What is marketing management

It’s hard to say whether searchers are looking to go into marketing management themselves or are looking to employ marketing managers. In either case, it shows the position is on people’s minds. 

4. Digital marketing course

Once again, this is a term loosely related to employment. Professional development courses lead to better jobs and higher salaries. Perhaps this is on the public mind as we face rising costs and a shaky economy. 

5. Branding in marketing

Our 5th term shows people want to know more about branding. Whether that means we’re going to see a rise in new businesses, or whether people are simply interested in becoming branding experts, it’s hard to say. What we can say is that it points to a positive interest in marketing—and therefore in growth. 

Real Estate

Ecommerce

Investment

Subtopic

Score

Subtopic

Score

Subtopic

Score

sale real estate

100

wordpress ecommerce

100

investment news

100

real estate usa

79

squarespace ecommerce

49

fidelity investments

83

real estate websites

64

shopify ecommerce

49

cryptocurrency investments

57

real estate for sale

50

dhl ecommerce

38

investment calculator

54

real estate companies near me

27

ecommerce business

31

sec investment advisor search

49

colorado real estate

23

what is ecommerce

24

investment broker

44

real estate agency near me

15

ecommerce website

20

investment property for sale

37

real estate broker near me

14

ecommerce store

16

rental property investment

36

real estate agent

13

ecommerce company

15

art investment

31

real estate licenses

11

ecommerce platform

15

cryptocurrency investment

30

commercial real estate

10

ecommerce platforms

13

investment advisor search

29

real estate agencies

10

ecommerce business for sale

13

investment activities

28

licensed real estate

9

ecommerce websites

12

crowdfunding investment

27

real estate agent job description

9

ecommerce website development

8

investment app

27

coldwell banker real estate listings

9

ecommerce website builder

7

investment firms near me

24

real estate licensee

8

ecommerce companies

6

investment properties

23

real estate broker

8

ecommerce website free

5

investments in stocks

21

real estate companies

8

wix ecommerce

5

real estate investments trusts

19

real estate investments trusts

8

ecommerce website design

5

investment banking companies

16

real estate listings

8

ecommerce stores

4

investment companies

14

property real estate

8

ecommerce seo

4

infrastructure investment and jobs act

13

real estate licensees

8

magento ecommerce

4

investment property

13

century 21 real estate

7

ecommerce solutions

3

startup investment

12

compass real estate

7

ecommerce marketing

3

fisher investments

12

utah real estate

7

ecommerce marketers

3

commercial real estate investment

12

hilton head real estate

6

ecommerce sites

3

investment apps

12

real estate search

6

ecommerce web design

2

investment bank

11

dubai real estate

6

ecommerce website designs

2

investment banking

11

real estate property

5

b2b ecommerce

2

financial investment

8

real estate rent

5

ecommerce software

2

investment accounts

8

real estate investing

5

ecommerce development

2

stock investments

8

real estate express

5

ecommerce jobs

2

real estate investment trusts

8

kelly williams real estate

5

ecommerce agency

2

investment platform

8

wake county real estate

5

best ecommerce website builder

1

401k investments

8

invest in real estate online

5

what is ecommerce business

1

best investment accounts

7

online real estate

4

starting an ecommerce business

1

investment company

7

real estate investors near me

4

dhl ecommerce tracking number

1

best investment apps

6

mls real estate

4

ecommerce agencies

1

investment banker

6

mark spain real estate

4

seo ecommerce

1

investment management morgan stanley

6

real estate investment trusts

4

ecommerce services

1

fidelity investments stock

5

real estate agents salary

4

ecommerce seo services

1

crowdfunded real estate investment

5

real estate attorney

4

ecommerce fulfillment

1

seed investment

5

how to become a real estate agent

4

ecommerce seo agency

1

company investment

4

find a real estate agent

3

ecommerce trends

1

manage investments

4

wholesale real estate

3

ecommerce marketing agency

1

investment in farmland

4

top real estate sites

3

ecommerce website design company

0

investment accounting

4

denver colorado real estate

3

ecommerce seo company

0

online real estate investment

4

sotheby real estate

3

top ecommerce companies

0

return on an investment

3

real estate investment trust

3

ecommerce trend

0

investment return calculator

3

real estate brokerage

3

ecommerce web development

0

real estate investment for beginners

3

Small business

Healthcare

Travel

Subtopic

Score

Subtopic

Score

Subtopic

Score

free website for small business

100

zo skin health

100

travel channel

100

small business administrator

58

united health care

24

travelocity

57

free website builder for small business

50

united healthcare

21

travel website

29

small business loans

45

mental health therapists near me

21

travel booking

21

best free website builder for small business

42

mental health therapy

17

travel sites

19

small business news

40

public health services

13

costco travel

15

small business for sale

39

healthline

13

gov uk travel

12

small business assistance

37

world health organization covid

12

travel state gov

10

small business saturday 2020

36

world health organization latest news

11

booking travel

9

grants for small businesses

35

health and human services agency

11

travelers insurance

8

small business grants

35

national health institute

11

travel restrictions by country

7

small business administration

31

mental health therapy near me

10

travel advisory

6

small business administration loan

29

healthiest snack

10

travel leisure

6

small business loan

28

healthy snacking

9

state department travel

6

small business ideas

24

healthier foods

8

safe travels hawaii

6

small business grant

23

health and human services commission

8

cdc travel advisory map

6

small business insurance

21

aya healthcare

7

state department travel advisory covid

5

small business website builder

21

national institutes of health nih

7

us travel advisory

4

small business support

16

health department

7

trusted traveler login

4

small business resources

16

healthier food

7

hawaii safe travels

4

small business saturday

16

health equity

7

safe travel usa

4

small business loans covid-19

15

behavioral health therapist

7

travellers advice

4

small business loans california

15

mental health

6

new orleans travel restrictions

4

small business insurance cost

15

health insurers

6

travel restrictions by state

3

ppp small business loans

14

health insurance

6

us state department travel advisory

3

small business it solutions

14

texas health and human services

5

travel ban

3

small business websites

13

google health

5

travel insurance

3

black owned small businesses

12

verywell health

5

us travel ban update today

3

small business week

12

mental health websites

5

travel and leisure

3

small business insurance for llc

12

department of health

5

is it safe to travel to europe now

3

small business loans covid

11

health and human services san diego

5

travel advisory map

3

how to start a small business

10

molina healthcare

5

cdc travel quarantine guidelines

3

buying a small business

10

health foods

5

travel websites

3

small business insurance quotes

9

healthy dinner ideas

4

cdc travel advisory

3

t mobile 5g small business internet price

9

health screening

4

google travel

3

starting a small business

8

health departments

4

travelzoo

2

covid-19 small business grant

8

healthpartners

4

travelocity flights

2

small business owner

7

national institute of health

4

travel magazine

2

local small businesses

7

mental health counselor

4

travel reviews

2

start a small business

6

recipes healthy

4

trusted traveler

2

small business accounting

6

health magazine

4

kayak travel

2

small business accounting software

6

healthgrades

4

travel insurance company

2

small business health insurance

6

cnn health

4

where can americans travel

2

small business funding

6

healthcare

4

international travels

2

small business financing

5

mental health counselors

3

travel to the usa

2

small business start up grants

5

health foods stores

3

best travel site

2

support small businesses

5

healthy breakfast ideas

3

domestic travel restrictions

1

small business marketing

5

healthcare news

3

scotland travel

1

small business credit cards

5

mental health journal

3

traveling to india

1

women owned small business

5

public health department

3

canada travel restrictions

1

Wrapping Up

We’ve seen a number of key trends emerge this year. 

Retail continues to grow. While last year the search terms were more general—including online store clothing, online education, online car rental, among others—they have been replaced by brand name searches like Amazon Prime, Walmart and Etsy. 

Perhaps this indicates that consumers are developing loyalty to the online retailers they discovered during the pandemic. 

COVID is still part of our consciousness, with at home covid test and covid vaccine near me in the top search results.

But there are fewer related terms as compared to last year. When covid symptoms, covid restrictions, and covid testing all featured. This suggests it’s less of an issue than last year. 

Overall, we can see that retail, local convenience and entertainment are all big search topics. And in the marketing arena, many of the searches are navigational or informational in intent.

In other words, it appears that lots of people are looking to get into the industry. In these results, we see opportunities for digital content marketing and a lot of optimism for the coming year. 

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Margarita is a passionate Content Marketer with over 6 years of experience in various tech industries and 3 countries. She also holds two MBA degrees in Marketing.
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