Search Terms: Definition & How to Use Them (with Examples)
Search terms are the exact words or phrases users enter into search engines to find what they want online.Jul 26, 2024
Simon Fogg
Freelance Senior Content Strategist AT Semrush
Simon is a journalist turned SEO with over 8 years of experience writing, editing, and outlining digital content. He has worked at content marketing agencies and in-house at SaaS companies.
Expertise
- content strategy
- content writing
- content editing
- on-page seo
Education
- MA in Modern and Contemporary Literature, Culture and Thought
Author
How to Write a Value Proposition (+ Examples)
A value proposition is a statement that explains the unique benefits of your product or service to customers.Jun 25, 2024
Contributor
The 6 Best SEO Tools for Small Businesses
The top SEO tools for a small business include Semrush, Google Search Console, Yoast SEO, and ChatGPT.Jul 26, 2024
What Is Emarketing? Exploring Types & Tactics
Emarketing (electronic marketing) is the practice of marketing products or services through the internet.Jul 25, 2024
8 Effective Marketing Channels in 2024 (+ How to Get Started)
Top marketing channels include social media, emails, organic search, and digital advertising.Jul 25, 2024
What Is a Good Cost per Click? [Formulas & Tips]
A good cost per click (CPC) is one that allows you to achieve your return on investment (ROI) target.Jul 25, 2024