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Domain Overview

Your starting point to check a domain’s online visibility across desktop and mobile devices, and get valuable competitor insights.

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SEMrush’s Domain Overview is a set of comprehensive reports that enable you to get a quick overview of any domain’s visibility. Just enter a domain and see how it performs through key metrics, such as organic and paid traffic, backlinks, and display ads. You can jump into more detailed reports you see in Domain Overview and carry out deeper research.

Assess any domain’s potential

Find its strong and weak spots

Build outperforming strategies

Organic Search

Find the most usable keywords that bring you or your competitor to the top 100 of Google’s organic search. This domain report shows you which keywords a domain utilizes, how these keywords are distributed, and who else uses them in terms of organic traffic. With this report, you’ll be able to discover your keyword competitors and analyze their traffic, which is crucial when it comes to creating your domain’s SEO strategy.

Paid Search Traffic

Get comprehensive information on a domain’s paid traffic. Check its cost, and see which keywords the domain makes ads for in Google Search and what texts are used in their ads. The reports also show the keywords that bring users to the website via Google Ads, and paid traffic competitors. This information can help you better understand which keywords are better for your own advertising campaign.

Backlinks

Find the most usable keywords that bring you or your competitor to the top 100 of Google’s organic search. This domain report shows you which keywords a domain utilizes, how these keywords are distributed, and who else uses them in terms of organic traffic. With this report, you’ll be able to discover your keyword competitors and analyze their traffic, which is crucial when it comes to creating your domain’s SEO strategy.

Display Advertising

See a domain’s display ads presence. Get information on the ads the domain has, and the publishers placing these ads, samples of media and text advertising, and landing pages promoted. Check all this information to pinpoint what advertising your competitors produce, where they place it and what texts and graphics they use for it. This will enable you to develop your own advertising campaign effortlessly.

Quickly assess any website’s online presence

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