Understanding how your brand is perceived by your intended audience is an important part of a successful marketing strategy. Every business wants to be talked about in a positive light, but it's not always easy to know what people are saying.
Brand Monitoring allows you to understand where your brand is mentioned, discover which channels are being used by your competitors and focus on using those channels to promote your brand. It’s a must-have tool for any PR, link building, and social media professionals that need to stay in touch with their online reputation.
The user manual for this tool covers the following:
Who is it for?
Social Media Managers
How can you benefit from this tool?
Start a campaign to monitor where your brand is being mentioned and gain insight into your audience’s voice and opinions.
You’ll see how often you are being mentioned on third party websites to determine if any of your current PR and marketing strategies are effective.
View any mentions of your brand on Twitter to see how engaging your brand is.
Monitor a competitor’s brand to discover their most effective PR channels and measure how your popularity stacks up.
Find any and all negative mentions of your brand so you can reach out to website owners or bloggers and attempt to make amends.
You can also use this tool for general Internet research. For example, if you want to follow news about Bitcoins, Tesla SpaceX program, or Kim Kardashian, just enter the phrase as the brand name to track and the tool will gather the Internet’s daily mentions for you.
When should this tool be used?
- Building out relationships with your intended market: This tool will be able to find all mentions of your brand (or a competitor’s brand) from niche blogs and websites. Niche industry sites are great opportunities to build online relationships that can benefit the reputation and SEO of your website.
- Looking to gain potential backlink opportunities: While running a campaign in this tool, you can add a filter to identify all mentions that do not include a link back to your domain. If the mention doesn’t include a link, it’s a perfect opportunity to reach out and ask for a link!
- Finding sharable content to add to a social media campaign: If you are running out of ideas to share on your social channels, you can turn to this tool to find any mentions of your brand in the news, web, or by bloggers that could be shared with your social media audience.
Why should you use Brand Monitoring?
You can use this tool to easily track your brand’s online reputation and manage your public relations on a daily basis. This can help you understand how other people perceive your brand, as well as where your business is being mentioned.
You will be able to instantly see any negative press that you’re receiving which can allow you to immediately reach out and attempt to find out why that mention is unhappy with your brand. If you’re running a PR campaign or trying to grow your reputation, you can also use this tool to measure the trends of your brand mentions over time.