The value of Semrush lies in the wide range of tools available - the software contains over 40 tools for SEO as well as content, advertising, competitive research, reporting and social media management.
This way, you can manage all aspects of a website’s online visibility through Semrush. Gather SEO insights, research competitors, use our content tools to create new pages, build links, run ads, and promote your new material on social media -- all using Semrush tools.
Some reports can be generated with the Semrush search bar and others require creating a Project to set up. The list of Project tools and instructions on how to create Projects can be seen on this page.
You can find user manuals, articles and FAQs on each tool and report within Semrush using the Knowledge Base navigation menu on the left hand side of this page.
SEO (search engine optimization) specialists love the depth and versatility of what Semrush has to offer. You can use Semrush to conduct market research and competitive analyses on a website’s closest competition on the SERPs. The SEO toolkit has five main workflow categories: Competitive Research, Keyword Research, Link Building, Rank Tracking, and On Page and Technical SEO. Following the flow of this toolkit will help you cover all bases of your website's SEO. Some of the top tools and reports in the SEO kit include:
Site Audit (Projects)
Position Tracking (Projects)
On Page SEO Checker (Projects)
Link Building Tool (Projects)
Backlink Audit (Projects)
Organic Traffic Insights (Projects)
Semrush is perfect for a PPC (pay-per-click) specialist, as it allows for tons of keyword research and competitor analysis to plan and track the performance of paid search campaigns. Some of the top tools and reports in the Advertising kit include:
Having high quality content on your site is a determining factor when it comes to SEO rankings. However, it’s not always clear exactly how you can optimize your content to rank organically. The top tools in the Content Marketing Toolkit include:
The Competitive Research Toolkit on Semrush gives you the research to make data-driven marketing decisions based on the strategies of your competitors. You’ll find solutions to oversee the big picture of a competitor or potential partner’s performance. Reveal their marketing strategies from every angle - Organic Search, SEO, Advertising, Content and PR, and Social Media.
The Semrush Management Toolkit contains a set of solutions that will help you manage all your marketing campaigns from one place, get timely notifications of all the events that influence your rankings, make your own notes, and report on your performance in an elegant fashion.