Your browser is out of date. The site might not be displayed correctly. Please update your browser.

fidelity.com Favicon

fidelity.com

fidelity investments offers financial planning and advice, retirement plans, wealth management services, trading and brokerage services, and a wide range of investment products including mutual funds, etfs, fixed income bonds and cds and much more.

May 2022 Traffic Stats

Stay Ahead of the Competition with Up to Date Monthly Traffic Stats!

Show Me How To Access More Data

Web Traffic Statistics

Get a snapshot of ’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
Access all this with a FREE Semrush account →

Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May received 52.7M visits with the average session duration 11:40. Compared to April traffic to has decreased by -20%.

Visits

52.7M
-20%

Pages / Visit

6.9

Avg. Visit Duration

11:40

Bounce Rate

17.23%
Get marketing insights and Monitor trends

Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. ’s traffic has dropped by -3.7% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -6.3% down to current paid search traffic.

PRO TIP: Create your free account today and get access to 10 years of historical data →

Organic Search Traffic

12.6M
-3.7%

Paid Search Traffic

688.9K
-6.3%

Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On fidelity.com, desktops drive 66.1% of visits, while 33.9% of visitors come from mobile devices.

Desktop66.1%Mobile33.9%

Desktop

66.1%

Mobile

33.9%

Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. 's core audience is located in United States followed by Japan, and Canada.

Country
All devices
Desktop
Mobile
96.41%50.8M65.83%34.17%
0.4%209.4K95.64%4.36%
0.32%170.2K66.23%33.77%
0.31%160.9K100%0%
Slovakia
0.27%140.9K0%100%
See all countries

Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Purchase a PRO plan + Semrush .Trends to unlock your competitor's marketing strategies →

On fidelity.com, visitors mainly come from Direct (88.11% of traffic), followed by us.search.yahoo.com (1.21%). In most cases, after visiting fidelity.com, users go to demdex.net and doubleclick.net.

Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to , while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

KeywordIntentPos.VolumeCPC(USD)Traffic %
fidelity
N
15,000,0001.3634.16
fidelity login
N
T
11,830,0003.0812.5
fidelity investments
N
1368,0001.872.51
fidelity net benefits
N
1246,0001.121.68
fidelity 401k
N
T
1201,0002.531.37
Get marketing insights and Monitor trends

Looking for more than a sneak peek at your competitor’s traffic data?

Try the full suite of Semrush tools with a free account and dig deeper into the data

Give Me Free Access To More Data

No credit card required or strings attached

SEO Audit

Check out fidelity.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues
Make sure Google bot can crawl and index your website
Scan your website for 130+ technical and SEO mistakes

SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

Errors

2

Warnings

885

Notice

395

Site Health

82%0
Your site
82%
Top-10% websites92%

Crawled Pages

100
Health
4
Broken
0
Have issues
79
Redirects
9
Blocked
8

Thematic Reports

Title
Percent
Changes
Crawlability97%
HTTPS97%
International SEON/A
Site Performance88%+1%
Internal Linking88%
Last updated: June 28, 2022

Leave your competition in the dust with Semrush today

Try the full suite of Semrush tools with a free account and dig deeper into the data

Give Me Free Access To More Data