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hm.comAugust 2023 Traffic Stats

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Visits

75.8M

Authority Score

91

Traffic Cost

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Ad Spend

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hm.com Web Traffic Statistics

Get a snapshot of H&M’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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hm.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August hm.com received 75.8M visits with the average session duration 09:27. Compared to July traffic to hm.com has increased by 5.3%.

Visits

75.8M
+5.3%

Pages / Visit

4.2

Avg. Visit Duration

09:27

Bounce Rate

47.8%
Total Visits last 3 months
Aug75.8M
Jul72M
Jun81.3M
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hm.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Hm.com's core audience is located in India followed by United States, and Germany.

Country
All devices
Desktop
Mobile
13.41%10.2M8.3%91.7%
11.26%8.5M55.82%44.18%
8.96%6.8M31.49%68.51%
7%5.3M44.44%55.56%
5.21%3.9M44.35%55.65%
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hm.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On hm.com, visitors mainly come from Direct (35.02% of traffic), followed by linksynergy.com (6.43%). In most cases, after visiting hm.com, users go to google.com and doubleclick.net.

hm.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Hm.com's audience also visits zara.com, followed by ajio.com, and asos.com.

#1
Visits:49,039,931
#2
Visits:33,123,829
#3
Visits:42,649,032
See more competitors

hm.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Hm.com’s traffic has increased by 0.2% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -23.8% down to current paid search traffic.

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Organic Search Traffic

72.7M
+0.2%

Paid Search Traffic

264K
-23.8%

Branded Traffic Share

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hm.com Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to hm.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
N
NavigationalThe user wants to find a specific page or site.
1
823,000
0.05
15.26
N
NavigationalThe user wants to find a specific page or site.
1
301,000
0.07
5.58
N
NavigationalThe user wants to find a specific page or site.
1
301,000
0.08
5.58
N
NavigationalThe user wants to find a specific page or site.
T
TransactionalThe user wants to complete an action(conversion).
1
201,000
0.09
3.72
N
NavigationalThe user wants to find a specific page or site.
T
TransactionalThe user wants to complete an action(conversion).
1
49,500
0.04
0.91
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Last updated: September 28, 2023