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Web Traffic Statistics

Get a snapshot of ’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May received 22.0M visits with the average session duration 06:48. Compared to April traffic to has decreased by -3.7%.

Total Visits last3 months
May22.0M
Apr22.8M
Mar22.5M
Get marketing insights and Monitor trends

Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. ’s traffic has dropped by -2.9% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -21.3% down to current paid search traffic.

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Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On howstuffworks.com, desktops drive 22.6% of visits, while 77.4% of visitors come from mobile devices.

Desktop22.6%Mobile77.4%

Desktop

22.6%

Mobile

77.4%

Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. 's core audience is located in United States followed by United Kingdom, and Canada.

Country
All devices
Desktop
Mobile
67.15%14.8M23.77%76.23%
6.13%1.3M21.27%78.73%
3.83%842.4K24.1%75.9%
3.16%694.2K34.46%65.54%
2.08%458.0K30.49%69.51%
See all countries

Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On howstuffworks.com, visitors mainly come from Direct (41.39% of traffic), followed by google.com (6.36%). In most cases, after visiting howstuffworks.com, users go to google.com and flocdn.com.

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Last updated: June 11, 2022

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