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mumsnet.comAugust 2023 Traffic Stats

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Visits

35M

Authority Score

69

Site Health

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Traffic Cost

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Ad Spend

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mumsnet.com Web Traffic Statistics

Get a snapshot of mumsnet.com’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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mumsnet.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August mumsnet.com received 35M visits with the average session duration 37:22. Compared to July traffic to mumsnet.com has increased by 5.2%.

Visits

35M
+5.2%

Pages / Visit

11.0

Avg. Visit Duration

37:22

Bounce Rate

24.97%
Total Visits last 3 months
Aug35M
Jul33.3M
Jun36.2M
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mumsnet.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Mumsnet.com's core audience is located in United Kingdom followed by Ireland, and New Zealand.

Country
All devices
Desktop
Mobile
81.36%28.5M5.44%94.56%
7.97%2.8M5.4%94.6%
New Zealand
3.4%1.2M0.48%99.52%
2.66%933.7K23.63%76.37%
1.64%576.4K3.13%96.87%
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mumsnet.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On mumsnet.com, visitors mainly come from Direct (46.82% of traffic), followed by google.com (37.42%). In most cases, after visiting mumsnet.com, users go to google.com and amazon.co.uk.

mumsnet.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Mumsnet.com's audience also visits netmums.com, followed by babycentre.co.uk, and madeformums.com.

#1
Visits:2,340,835
#2
Visits:1,328,107
#3
Visits:1,526,328
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mumsnet.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Mumsnet.com’s traffic has increased by 1.6% month-on-month up to current organic search traffic.

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Organic Search Traffic

2.4M
+1.6%

Paid Search Traffic

0

Branded Traffic Share

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mumsnet.com Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to mumsnet.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
N
NavigationalThe user wants to find a specific page or site.
1
673,000
2.82
26.56
I
InformationalThe user wants to find an answer to a specific question.
N
NavigationalThe user wants to find a specific page or site.
1
201,000
0
7.93
N
NavigationalThe user wants to find a specific page or site.
1
110,000
1.24
4.34
N
NavigationalThe user wants to find a specific page or site.
T
TransactionalThe user wants to complete an action(conversion).
1
110,000
0.62
4.34
N
NavigationalThe user wants to find a specific page or site.
1
90,500
0
3.57
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Last updated: September 15, 2023