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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Real Estate Websites in Italy, Updated June 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  immobiliare.it | – | 37,010,106 | 6.58 | 51.2% |
| 2 | idealista.it | – | 30,462,546 | 6.58 | 51.82% |
| 3 | airbnb.it | – | 11,702,773 | 9.83 | 44.23% |
| 4 | casa.it | – | 9,125,387 | 3.79 | 54.33% |
| 5 | bakeca.it | – | 3,674,646 | 4.28 | 42.15% |
| 6 | trovacasa.it | – | 2,272,394 | 3.49 | 47.85% |
| 7 | trovit.it | 2 | 1,830,097 | 2.98 | 49.92% |
| 8 | tecnocasa.it | – | 1,606,223 | 3.19 | 49.45% |
| 9 | wikicasa.it | 2 | 1,239,898 | 4.61 | 55.23% |
| 10 | mutuionline.it | – | 1,022,048 | 2.26 | 49.54% |
| 11 | astegiudiziarie.it | 1 | 1,021,991 | 4.92 | 35.97% |
| 12 | casevacanza.it | 3 | 1,018,502 | 3.44 | 42.45% |
| 13 | casadaprivato.it | 5 | 1,004,335 | 4.71 | 48.42% |
| 14 | mioaffitto.it | 6 | 783,263 | 2.15 | 57.52% |
| 15 |  vrbo.com | 4 | 776,606 | 5.38 | 46.57% |
| 16 | mitula.it | – | 776,164 | 2.95 | 46.67% |
| 17 | astalegale.net | 3 | 772,569 | 4.45 | 41.76% |
| 18 | nestoria.it | 5 | 762,344 | 3.67 | 36.38% |
| 19 | idealista.com | 8 | 756,804 | 7.69 | 52.55% |
| 20 | condominioweb.com | 3 | 724,125 | 2.03 | 65.96% |
Key Insights on Top Real Estate Websites in Italy in June 2024
As of June 2024, immobiliare.it is the most visited Real Estate website in Italy, attracting 37.01M monthly visits. idealista.it follows with 30.46M visits, and airbnb.it records 11.7M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.45, with airbnb.it leading at 9.83 pages per visit.
The average bounce rate is 48.5%, with condominioweb.com having the highest at 65.96%.
And astegiudiziarie.it leads the way with the lowest bounce rate at 35.97%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: July 14, 2024