Role of Content Course with Eric Enge
Learn how to improve and enrich your SEO strategy by creating useful content that feeds users’ needs. Explore how links can improve your website’s visibility and increase conversion rate with top SEO expert Eric Enge.
Who is this сourse for?
Whether you’re a marketing team leader, a content expert or an SEO-addicted specialist, if you’re seeking to improve your SEO strategy and implement great content and links to gain online visibility, take this course to get precious insights on the role of content in SEO.
What you’ll learn
Learn how to use great content in your SEO strategy and how understanding users' needs can deliver great results.
Semrush Academy
This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.Course Structure
1
The basics of SEO content
1 video
2 minutes
2
What is E-A-T and how important is it?
1 video
5 minutes
3
Why content is important for SEO
1 video
4 minutes
4
How users' needs impact content depth
1 video
5 minutes
5
The basics of links and PageRank
1 video
7 minutes
6
The evolution of SEO ranking factors
1 video
5 minutes
7
Backlink analysis
1 video
5 minutes
8
Link relevance
1 video
4 minutes
9
The power of informational content
1 video
5 minutes
10
Content hubs vs. blogs
1 video
5 minutes
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