Role of Content Course with Eric Enge

Learn how to improve and enrich your SEO strategy by creating useful content that feeds users’ needs. Explore how links can improve your website’s visibility and increase conversion rate with top SEO expert Eric Enge.

Who is this сourse for?

Whether you’re a marketing team leader, a content expert or an SEO-addicted specialist, if you’re seeking to improve your SEO strategy and implement great content and links to gain online visibility, take this course to get precious insights on the role of content in SEO.

What you’ll learn

Learn how to use great content in your SEO strategy and how understanding users' needs can deliver great results.

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Earn Your Certificate from Semrush Academy

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Semrush Academy

The course was prepared by a team of skilled Semrush professionals. To provide you with the most relevant and up-to-date knowledge on Semrush SEO tools, we designed it together with the creators of the SEO Toolkit who know Semrush tools better than anyone in the world! In the 'Get Expert's Tips' section, practicing SEO experts will share with you their tips and real life SEO cases to enable you to utilize their experience in your future work with Semrush SEO instruments.

Course Structure


The basics of SEO content

You'll dive into the basic points of SEO content, learn the course structure, and know what to focus on while improving an SEO strategy.
1 video

What is E-A-T and how important is it?

Eric will explain the basics of the E-A-T concept, teaching you how content breadth and width can impact your SEO success. You'll also learn the meaning of Your Money or Your Life (YMYL) queries.
1 video

Why content is important for SEO

You will learn how you can use content to effectively drive SEO, discover why users' needs are important to track, and analyze your digital marketing campaigns. Eric will also share practical cases to demonstrate to you how the amount of content published affects online visibility.
1 video

How users' needs impact content depth

You'll find out how users' needs impact the depth and breadth of the content on your website, and explore how the query and the true needs are connected. You will also focus on the importance of UX in SEO strategy.
1 video

The basics of links and PageRank

You will get an understanding of the basic aspects of links and PageRank, diving deeper into the interconnection of content strategy and link relevance.
1 video

The evolution of SEO ranking factors

You will explore case studies and get insights on how links can improve rankings and discover what signals inform Google about content quality.
1 video

Backlink analysis

Eric will show you how to do backlink analysis with Semrush. You will learn how to analyze links and research your competitors' backlink profiles to get content ideas.
1 video

Link relevance

In this lesson, Eric will guide you through the understanding of why link relevance is so important. You will also find out what types of links are worth acquiring and what content is link-worthy.
1 video

The power of informational content

You'll discover the benefits of informational content, getting insights on page speed and learning the basics of added-value mindset and how to implement it in your content strategy.
1 video

Content hubs vs. blogs

In this lesson, Eric will bring you deeper into the world of hubs and blogs. You'll discover the best places to publish your content and learn about categorized tag pages and search engines' priorities when ranking and indexing content.
1 video
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.