The SEO, SEM, PPC and Content Marketing Blog - Semrush

bakery-blog-technical-audit
trends
Discover Your Competitors’ Top Pages
Semrush-Study-Small-Business-Marketing-Challenges

Marketing

6 min read

[Survey] Small Business Marketing Challenges and How to Overcome Them

In 2020 the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market. We conducted a survey-based study to reveal the biggest marketing challenges that small businesses are now facing.
Anna KocheguraNov 11, 2021
Black Friday 2021 Study: Key Trends, Shifts, and New Lessons for Marketers
Load more articles
Editors' Choice

27 Free (and Paid) Local Business Directories

For local businesses of all kinds, maintaining an online presence is key. If your local business listings are mismanaged, and there is different information in different places, it won‘t be very easy for users to find you. Therefore, it’s important to claim your profiles on business directories to keep them up-to-date. In this guide, we‘ll show you some top business directory sites and tell you how Semrush can help.

Local SEO

May 26, 2021
8 min read

How to Perform an SEO Audit in 18 Steps

Performing regular SEO audits to find and fix issues that could be holding back your site‘s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.

Advanced SEO

Dec 23, 2020
16 min read
SEO
Keyword ResearchTechnical SEOLink BuildingLocal SEOSEO 101Advanced SEO
Free SEO Tools

SEO

23 min read

The 51 Best SEO Tools

Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for your business.
Kelly LyonsNov 08, 2021
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
google website analytics
Detective using a magnifying glass on a laptop
What Kind of Content Appears in Google Discover
seo blog
Marketing
Market ResearchBrand ManagementYouTubeAmazonEcommerceAgency Central
How to Hire a Marketing Agency for Your Business
Using Semrush Audience Insights
Semrush-Study-Small-Business-Marketing-Challenges

Marketing

6 min read

[Survey] Small Business Marketing Challenges and How to Overcome Them

In 2020 the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market. We conducted a survey-based study to reveal the biggest marketing challenges that small businesses are now facing.
Anna KocheguraNov 11, 2021
sem marketing
email marketing
cpa marketing
Content Marketing
Tips and strategies for creating a content calendar
thought leadership
brand storytelling
State of Content Ops & Outsourcing Report 2021 — How Businesses Scale Content
website content
how-to-create-a-techincal-content-brief-for-bakery

Content Marketing

6 min read

How an Agency Created an Effective Technical Content Brief for a Bakery Client

As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.
Anna KocheguraOct 27, 2021