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What Is a Markup Language? [+ 7 Examples]
A markup language is a system for defining the structure, presentation, or purpose of text within a document.Rachel HandleyJun 25, 2025
The SEO, SEM, PPC and Content Marketing Blog - Semrush
3 min read
Making AI Your Team’s New Creative Superpower
AI isn’t killing creativity, but redefining it. When AI acts as a co-creator, it‘s how we can stay creative when our timelines are shrinking and our teams are overwhelmed.Patrick GeaneyJun 25, 2025
3 min read
Why Sustainable Growth Demands The Right Mix Of Paid And Organic
With rising acquisition costs, stricter privacy laws, and AI-driven black boxes reshaping attribution, the traditional ad-only model no longer holds. Here‘s how to build a strategic balance of organic and paid marketingPatrick GeaneyJun 25, 2025
3 min read
How To Prove (And Improve) SEO Performance At An Enterprise Level
While many CMOs and growth leaders chase traffic and rankings, these lagging indicators tell you little about the real-time impact of your strategy. Instead enterprises must shift toward leading indicators as these metrics predict future SEO success.Patrick GeaneyJun 25, 2025
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How To Best Blend Product-Led And Sales-Assisted Growth
In B2B SaaS, product-led growth (PLG) has become a powerful engine for early traction. But when it‘s time to scale to enterprise? You’ll need to build on it with sales-assisted growth. Lisa Vecchio explains how.Patrick GeaneyJun 25, 2025
3 min read
Use The Brand Control Quadrant to Reclaim Your Brand Narrative
The Brand Control Quadrant is a framework to regain narrative control in the face of AI-driven search, multimodal discovery, and generative content summarization. Here‘s how to use it.Patrick GeaneyJun 25, 2025
Editors' Choice
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Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Rachel HandleyJan 17, 2025
8 min read
On-Page SEO: What It Is and How to Do It
This is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.Kelly LyonsDec 15, 2024
10 min read
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.Carlos SilvaDec 04, 2024
7 min read
Check Website Accessibility: Manual Checks and Tools to Use in 2025
Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.Luke HarselNov 27, 2024
11 min read
What Is SEO? An Intro to Search Engine Optimization
SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.Rachel HandleyNov 25, 2024
19 min read
Keyword Research for SEO: What It Is & How to Do It
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.Rachel HandleyJun 25, 2024
Competitor Intelligence & Research
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What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.Alex LindleyMay 12, 2025
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Banner Ad Sizes: Choosing the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.Grace BrennanOct 18, 2024
6 min read
What Is Ecommerce? How It Works & Getting Started
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.Sydney GoOct 15, 2024
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What Is Marketing? [Simple Definition, Purpose, & Types]
Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.Sydney GoOct 11, 2024
10 min read
How to Make an Ad, Step by Step
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.Grace BrennanSep 05, 2024
8 min read
How to Find YouTube Influencers
Need help finding influencers on YouTube for a partnership campaign? Follow these steps.Grace BrennanApr 18, 2024
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10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.Ankit VoraFeb 19, 2024
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7 min read
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.Shannon O‘SheaNov 14, 2023