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How to Use SEMrush Social Media Tool for Every Platform

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How to Use SEMrush Social Media Tool for Every Platform

This post is in English
Maria Raybould
This post is in English
How to Use SEMrush Social Media Tool for Every Platform

Social media marketing has the potential for exceptional results, and the right tools can help you get them.

SEMrush’s analytics and social posting platform is one of those tools, and many of our users have already discovered the value of our tracking and publishing solutions, which are available for 5 different networks: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

Below you can learn about the Social Media Tool's unique features and benefits for each network:

Our social media toolkit is divided into two sectors: the Social Media Poster (a social posting platform) and the Social Media Tracker (social analytics tool). The former has publication and scheduling functionality, while the other has analytics and social benchmarking features. Both are linked to each other, giving you full access to all the data and resources needed to create and manage a strong social media campaign.

We have discovered that a large number of our social media tool's benefits have remained largely unexplored by our subscribers. In addition to scheduling and posting functionality, we also have unique features tailor-made to help you excel on every social platform. These features were created with user behavior, marketing needs, and the specific restrictions on each individual platform.

In this guide, we’ll show you how to get the most out of our Social Media Toolkit on every social platform, starting with Facebook.

SEMrush Social Media Tool for Facebook Business

semrush for facebook

Facebook is still one of the most essential social media marketing platforms you can use, and we’ll show you how SEMrush can help you make the most of it.

Schedule and Post on Facebook

Our Social Media Poster will help you automate your social media scheduling and posting with the following features:

Multiple scheduling and publication options. Sometimes you may want to schedule a single post once; in other cases, you may want to recycle the content, publishing evergreen content on a regular basis or upgrading and repurposing older content. 

semrush for facebook

Post drafts. Jot dot post ideas, or even full-fledged posts that you want to circle back to later. You can save your content in drafts to edit and publish at a later date. This is an excellent asset for team collaboration, as it gives multiple team members a chance to review a post before it’s scheduled.

Post Queues. Posting daily can help you maintain consistency (which Facebook stresses) and keep your audience engaged, and queues can help with this. Create a feed of “queued” content. This content can fill any empty slots in your schedule.

Short, Trackable Links. UTMs will help you better track where your online traffic is coming from, and knowing that they came to you from social is a huge advantage. Our UTM builder and link shortener allow you to create short, likely-to-be-clicked, highly-trackable links right in the social media posting wizard.

semrush for facebook

RSS feeds. With this feature, you can share a variety of content quickly to ensure that your diverse audience members will find the content they love. Share a combination of video, photos, and Stories to keep your entire audience engaged.

Social media editorial calendar. Our social content calendar has options for monthly, weekly views, and timeline (next 5 days) making it easier to create campaigns over a series of time.

semrush for facebook

Post preview. See previews of how your post will appear on both desktop and mobile before it goes live so you can make sure everything looks great:

semrush for facebook

Image editing options. Our social media scheduler has a built-in image editor that contains filters, stickers, drawing tools, and more to keep things engaging. Quickly add the image effects of your choice, adjust the size of the image, and use it to create a Facebook profile pic, cover photo, ad picture, or post image.

While this feature is available for all platforms, it has Facebook-exclusive features to create Facebook profile pictures, cover photos, and ads images.

We have an article that will help you create attractive, high-quality images that will appeal to multiple audiences with SEMrush’s Image Editor.

semrush for facebook

Personalized scheduling insights. When creating posts in our social media posting platform, you will see insights into when your fans are most active online, giving you an idea of the most impactful time to schedule your post.

semrush for facebook

Post booster. This feature allows you to promote your existing posts, automatically bringing up an ad campaign by clicking the boost button.

All you need to do is enter in the campaign goals, set a schedule and budget, and then define your audience. Once you submit the ad, it will be submitted to Facebook for approval, and you can monitor it through the SEMrush dashboard.

semrush for facebook

Online content curation. This is a feature for advanced users. Our Google Chrome extension allows you to quickly share any images, text, and content you find online:

semrush for facebook

Social Media Poster

Automate Your Facebook Posting

Please specify a valid domain, e.g., www.example.com

Analyze Your Facebook Posts' Performance

SEMrush’s Social Media Poster and Tracker both have social analytics sections for Facebook, with the Poster having information on your business account while the Tracker offers more competitive analysis and benchmarking.

Under the ‘Analytics’ tab in the Poster, you can discover valuable information about your Facebook audience, including their demographics, their location, and what posts they respond to specifically.

semrush for facebook

In the ‘Posts’ tab, you will be able to view all of your drafted, scheduled, and published posts. You can reschedule or edit them right from the dashboard, along with evaluating their past performance with metrics such as likes, shares, comments, clicks, and impressions.

This data is useful; not only can you see what worked in the past to shape your campaigns, but you can also identify high-performing posts to repurpose.

semrush for facebook

Track Competitors on Facebook

SEMrush’s Social Media Tracker gives you the option to not only analyze your posts and your social progress on Facebook but also to compare your performance directly against your competition.

You can examine data from the past 60 days and see how you measure up against your fiercest competitors in terms of followers, activity, and engagement.

semrush for facebook

If you want to review how specific posts performed, you can even search based on the hashtags, photo, video or text-only content within them. 

semrush for facebook

As you are assessing the performance of your campaigns and your competitors’, you will be able to see what types of posts and campaigns your audience is most responsive to, allowing you to create more of it moving forward.

Be sure to check out our post on how to uncover your competitors’ social media strategies.

What You Can Get with the Free Subscription

We have both paid and free subscriptions of our Social Media Poster and Social Media Tracker tools. Facebook is available with the free versions of both but limits you to 5 profiles for tracking, and 2 for posting, with a limit of 10 scheduled posts between the two accounts. Please note our image editor is only available on paid plans.

SEMrush Social Media Tool for Twitter

semrush for twitter

Twitter is an excellent platform to share and discuss the latest news and information with your audience, and the expansion from 140 characters to 280 is a huge asset for businesses.

Let’s take a look at how our social media toolkit can help you reach and engage with your target audience on the platform. 

Schedule and Post Content on Twitter

Twitter-friendly scheduling options. With our Social Media Poster, you can schedule and publish posts, create drafts, and set up queued content on Twitter, just as you would on Facebook.

The posting tool takes Twitter’s posting requirements into account and won’t let you post the same tweet to several different accounts; this can help you avoid a misstep that could result in penalties.

semrush for twitter

Content queues. According to Twitter’s own best practices, there is no right or wrong number of times you should tweet, but it is preferable to create a consistent and regular social schedule. Queued content allows you to do this, creating a library of content that will fill empty slots on your posting schedule.

Post and draft management. Our social posting platform allows you to review all published, scheduled, and draft posts and edit or reschedule them at any point. You can do this under the ‘Posts’ tab, along with assessing your post’s performance in terms of likes, retweets, and replies.

semrush for twitter

Twitter word count. Shorter content is preferred on Twitter, and the word count tool in our posting wizard will help you stay on target, showing you how many characters you have left for your Tweet.

semrush for twitter

Post preview. The Page preview allows you to see how your Tweets will appear on both the mobile app and desktop sites, ensuring that your content looks great and nothing essential is cropped out.

Image editor. You can only post up to four images and one GIF on Twitter, and you want them to be great. Our built-in image editor allows you to add text overlay, stickers, and frames onto the images of your choice, along with adjusting image characteristics like brightness or saturation.

semrush for twitter

Social posting calendar. See your entire editorial calendar on a monthly, weekly, or timeline view. Having a big picture look at how your content is spaced out will help you see any gaps along with making it easier to create cohesive, impactful campaigns.

Automated link sharing. Our trackable UTMs and short links are particularly valuable on Twitter, where character counts are so limited and so crucial. Use our on-platform link shortener to save yourself time, and incorporate UTMs for ultra-reliable tracking.

Retweets scheduler in Chrome. This is a feature for advanced users. Our Сhrome extension allows you to schedule any content, including posts, images, or even selected text with one click from anywhere online. You can also schedule retweets.

semrush for twitter

Benchmarking and Competitor Analysis

Our Social Media Tracker for Twitter will provide you with valuable analytics and benchmarks for you and your competitors, helping you to assess where you stand in relation to them in terms of post-performance and audience information. You can switch between the following tabs to analyze all aspects of your accounts.

How to Use SEMrush Social Media Tool for Every Platform. Image :n

The Mentioners and Mentions reports are exclusive to Twitter, allowing you to easily monitor your reputation, see what is being said about you online, and find influencers who are talking about you. This information could help you identify potential brand advocates or influencers to partner with.

semrush for twitter

The hashtags report is also particularly valuable on Twitter; the right hashtag can expand your reach and boost engagement significantly. Find your top-performing hashtags, and see who else is using them.

semrush for twitter

What You Can Get with the Free Subscription

Twitter features are available with the free version of our Social Media Toolkit and will allow you to have access to up to 5 profiles for the Social Media Tracker and 2 in our Social Media Poster. There is a limit of 10 scheduled posts between the two connected profiles. Please note our image editor is only available on paid plans.

Preview: The Ultimate Guide for Social Media Professionals by SEMrush

Social media is an integral part of digital marketing in 2019. It’s a tool used by businesses all over the world to portray clear brand messages, engage with users and, ultimately, promote what you do. However, the fight for your brand’s message to be heard is getting more competitive by the day. The good news is that you can start...

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Social Media Toolkit for Instagram Business

semrush for instagram

SEMrush has social scheduling and analytics features that will help you create, schedule, manage and understand the impact of posts that will resonate with your audience.

Schedule Content on Instagram Business

There are multiple scheduling and publishing features that will benefit business and social media managers when it comes to Instagram posting. These include:

Streamlined publications. You can create your content ahead of time on desktop with our scheduler, and then get a notification when it is time to post your content live on Instagram.

Multiple scheduling options. While there is no “Post Now” option like other platforms have, the ability to create and schedule content far in advance with scheduled, drafted, and queued posts will ensure you never miss an opportunity to reach your audience.

You can see when your fans are most active online right from the posting wizard.

semrush for instagram

Image editor. Visuals are exceedingly important on Instagram, and you can use our built-in image editor to help your content stand out. Consider focusing on sharing experiences instead of exclusively on products to maximize engagement, and use high color saturation for maximum engagement.

Post preview. Make sure that your posts look great; you can save them into a draft so they can be reviewed by a team member, and you can use our page preview to see how the image will appear on mobile and desktop. If you are unhappy with how the image is cropped, take it back to our image editor.

semrush for instagram

Content calendar. Get a full monthly, weekly, or timeline view of all the content you have published and have scheduled all at once; this will give you that "big-picture view" that can be so beneficial in creating effective campaigns.

Curate content online. This is a feature for advanced users. Use our Chrome extension to share images or text from anywhere online, converting it quickly into an Instagram post your followers will love.

Edit and reschedule existing posts. In the ‘Posts’ tab, you can view all of your published, scheduled, and draft posts. You can reschedule or edit them, and even add them back into the queue depending on how well they performed. If you want to review specific content, you can filter posts by keyword and post type.

semrush for instagram

Analyze Your Instagram Audience

The Analytics’ tab in our Social Media Poster will provide reports on your audience’s demographics, when they are online, and how exactly they are interacting with your posts.

semrush for instagram

Analyze Competitors on Instagram

In the Social Media Tracker, you can compare your Instagram Business performance against your competitors’.

semrush for instagram

You can see who is gaining followers at faster rates, who is getting more engagement, and even how your posting schedule compares to theirs.

The hashtag report will also show you if any of your competitors are using your top hashtags, so you can see if you are on the right track.

semrush hashtags report

What You Can Get with the Free Subscription

Instagram scheduling and tracking is available with the free version of the tool. You can connect up to two profiles, and schedule up to 10 posts between the two accounts. Please note our image editor is only available on paid plans.

SEMrush Social Media Tool for LinkedIn

semrush for linkedin

LinkedIn is a must-use platform for B2B businesses, and it is the only true professional social media marketing site. The platform has evolved in the past few years, offering new features to keep users engaged, and it is a great way to establish brand awareness alongside finding new partners, clients, and even employees.

Create, Share and Curate Content on LinkedIn

SEMrush’s Social Media Tool will help you create, share and curate your most engaging content on this professional social media marketing site and compare your performance to that of your competitors. 

LinkedIn tools are not available in the free version of our toolkit.

These are the features you can benefit from on LinkedIn:

Diverse scheduling options. The Social Media Poster has scheduling and posting functionality, with features tailored to this specific platform. 

If you want to post immediately, schedule content, save content into a draft for a team member to review it, or even have specific posts go live multiple times on different dates, you can do that. Recurrent posting of evergreen content is welcome here, especially if you are sharing information like career opportunities that people may be actively looking for.

semrush for linkedin

Our scheduling options, including our queued content, can ensure that you are maintaining a consistent posting schedule that will look professional and help you attract the right kind of engagement.

Link shortener. Shorter links can fit into posts without seeming overwhelming, therefore potentially giving them a higher chance of being clicked. Use our link shortener in the posting wizard to keep your content LinkedIn-friendly and primed for clicks.

semrush for linkedin

Curate industry relevant news. It is important to stay on top of your industry’s news, and it is perhaps even more important to show that you are doing so. Use our RSS feeds feature to automatically curate content from your chosen thought leaders, and let us automatically create content to share with your audience. 

semrush for linkedin

Image editor. Our built-in image editor gives you the option to add in effects like frames, stickers, and text overlay while adjusting the image’s appearance before it goes live. You can skip out on the expensive photo editing software, and use our native tool when creating the content itself. Double check how it looks with on mobile and desktop with our page preview.

Online content curation. Found a great article somewhere online and want to share it right away? Use our posting Chrome extension to share images, posts, and texts as a LinkedIn post that your followers will be excited to discuss.

Analyze Your LinkedIn Audience and Post Performance

The Analytics tab of the Social Media Poster will give you in-depth analytics of your LinkedIn account, including follower count, engagement rate, types of engagement, the impressions of your content, unique visitors to your profile, and the exact performance on your specific posts. 

semrush for linkedin

Use this information to ensure that you are on the right track, both in growing your follower and increasing engagement rates while you are consistently posting content your audience wants to see.

You’re also going to want to take a look at where your followers are coming from. This will help you see how far your reach is really taking you, but it can also give you a clue as to which competitors to look at. You can check out competitors in countries where you already have followers, or look at companies in the locations you haven’t tapped but would like to: 

How to Use SEMrush Social Media Tool for Every Platform. Image :n

Evaluate your current followers, looking at demographic information like their job function, company size, and industry. Once you assess who is currently following you, you can create content that’s tailored more towards them while also trying to find ways to connect with who you’re missing. 

How to Use SEMrush Social Media Tool for Every Platform. Image :n

You also want to evaluate the current reach that you’re getting (which shows you how many individual users you’re reaching) and how many impressions your content is receiving (which shows the total number of views). You need both reach and impressions to grow, but reach is particularly crucial when you’re looking to grow your followers. The more people who see it individually, after all, are more people who may become followers. 

How to Use SEMrush Social Media Tool for Every Platform. Image :n

Analyse Your Competitors' Following

As you’re going through the analytics, you’ll also want to use our Social Media Tracker to assess your competitors’ follower counts and compare them to yours. 

semrush for linkedin

Start by identifying your top competitors, looking at both their total followers and their recent growth rate. You want to look at both, but don’t count out newer accounts with slightly smaller follower counts if they also have more aggressive growth rates. 

How to Use SEMrush Social Media Tool for Every Platform. Image :n

Those with the quickest growth rates and the largest numbers of followers are those you’ll want to watch most carefully, taking a look at their strategies by checking out their profiles and reviewing their posting topics and schedules. 

You’ll be able to spot significant gains (or losses) in their follower count: 

semrush for linkedin

If you notice that there is follower growth or a spike in their followers trend, look and see when it occurred. Then check out their profile manually to see what happened on the days when their accounts saw a big increase. This will give you an accurate and inside look at how they’re getting their results and how you could replicate them. 

SEMrush Social Media Tool for Pinterest

semrush for pinterest

Pinterest is an exceptional platform for B2C businesses, providing a site where users are excited to save the content that you are creating. It is a highly visual site, so like Instagram, extra added focus must be placed on the images and videos you share here.

Our Social Media Toolkit will help you map out an ideal editorial calendar, plan engaging boards, and start to drive sales from your pins.

Pinterest is not available with the free version of our Toolkit; paid subscribers have access to publishing, scheduling, and analytics tools for Pinterest accounts.

Here are the features that you need to be using:

Automatically Access Your Boards. As soon as you connect your Pinterest account to SEMrush’s Social Media Poster, you will be able to see all of your boards as they currently exist; this will make it easier to post to them, organize future pins, and even generate new ideas.

semrush for pinterest

Diverse scheduling options. You can prioritize your own content over curated content, staying consistent in creating and publishing new pins that your audience will be excited to see. You can post immediately, or schedule content in advance. You can use queued content to automate regular publishing.

semrush for pinterest

The ability to schedule your pins days, weeks, or months in advance gives you a chance to get ahead of seasonal trends, having everything lined up. Since Pinterest recommends that you start saving seasonal content 30-45 days in advance to ensure that you get the maximum traffic, this is a huge advantage. Users won’t wait until December 24th to start browsing Christmas decoration ideas, after all.

Add URLs to pins. There is a designated area in our scheduler for pins that allows you to place the link you want to send users to. This option will create a rich pin that can be clicked and send traffic to your site, instead of just featuring the URL in the pin’s description. If you don’t want a pin to take users to a landing page, you can skip out on the URL altogether.

semrush for pinterest

Because Pinterest doesn’t like to see shortened links, you won’t see a link shortener for this platform. You can still do this manually off-platform, but it is best to use the full URL here in most cases.

Image editor. Text overlay is copy that you can apply directly to your Pins, adding valuable context and telling users why they should click while helping it to stand out. Our built-in image editor will not only allow you to adjust brightness and saturation to help your pin pop but will also add that text overlay.

semrush for pinterest

Curate Content With RSS Feeds. Curate and share third-party content that is relevant to your followers. All you have to do is connect to your favorite media, and the tool will pull images from those links and convert them into pins.

Online content curation. An important part of Pinterest is the ability to send users from the platform to the site of your choice where they can learn more, read more, and purchase. Use our Chrome extension to create incredible pins from anywhere online without ever having to head to the platform.

Looking to better optimize your content for Pinterest? This article shares best practices for Pinterest optimization in 2019.

Analyze and Benchmark Your Pinterest Performance

The Social Media Tracker will give you analytics of your Pinterest account alongside those of your competitors.

You can view information on the following five tabs:

Assess the performance and engagement on your individual pins, including total engagement, engagement rate, saves, and the number of comments:

semrush for pinterest

Get information on your audience, including follower growth trends:

semrush for pinterest

See overall account activity, like posting frequency:

semrush for pinterest

View overall engagement on your account:

semrush for pinterest

Evaluate your list of boards to identify top-performing boards in terms of followers, number of pins, and engagement:

semrush for pinterest

Conclusion

Strategy is critical when it comes to creating successful social marketing campaigns, so having strong scheduling and analytics tools is essential.

Creating posts themselves is only one part of the process, and it is often the easiest one. The scheduling, the strategy, and the analytics are all much harder, which is why you need the right tools to help.

Ready to sign up for our Social Media Toolkit for free? Get started here...

Social Media Poster

Automate Your Social Posting

Please specify a valid domain, e.g., www.example.com

Maria Raybould
SEMrush

SEMrush employee.

Been there, done that, but nothing excites me more than writing. Slowly but surely grasping the ins and outs of inbound marketing.
How SEMrush helps:
Social Media
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Comments

2000
Newcomer

Either just recently joined or is too shy to say something.

SEMrush is best seo tool.
Newcomer

Either just recently joined or is too shy to say something.

Is the part of SEMRush or a different application?
Newcomer

Either just recently joined or is too shy to say something.

Steve Vick
And apparently I just create a profile by commenting. Where? This is ver hard to use on mobile.
Tuiana Banz
SEMrush

SEMrush employee.

Steve Vick
Hello Steve,

the Social Media Toolkit is a part of SEMrush. You can switch between different SEMrush's Toolkits by clicking on the drop-down menu in the left corner. To make it easier for you to find, I attach the screenshot. https://www.screencast.com/t/QYhpDnjChl

Tuiana
shadab awan
Newcomer

Either just recently joined or is too shy to say something.

Great Guide About How to Use the SEMrush Social Media Toolkit. with screenshot and step by step explanation you make it very easier that how to use it thanks for Guiding
Tuiana Banz
SEMrush

SEMrush employee.

shadab awan
Thank you Shadab, for your comment! Hope, you'll enjoy all our features for social media :)
Jyoti Thapa
Expert

Provides valuable insights and adds depth to the conversation.

yes semrush is an awesome piece of tool for SEO
Tuiana Banz
SEMrush

SEMrush employee.

Jyoti Thapa
Thank you for your comment, Jyoti!
Yes, our SEO-tools are great. I'll be very glad to hear your feedback on our Social Media Tools as well :)
Hugh Beaulac
Pro

Asks great questions and provides brilliant answers.

Yay! I bet all SMM managers are happy to read this helpful guide.
Newcomer

Either just recently joined or is too shy to say something.

I am really happy to say it’s an interesting post. I learn new information from your blog, You are doing a great job. Keep it up.
Thanks to share this amazing post with us.
{link removed by moderator}
Tuiana Banz
SEMrush

SEMrush employee.

Alina Sam
Hi Alina,
thank you for the comment.
We're glad, you found this guide for social platforms helpful!
Moss Clement
Helper

An experienced member who is always happy to help.

Your post is a valuable resource, Maria. I love the content recycling feature since it will let users to repost their best performing content to boost visibility and reach a broader audience. However, all others features are helping including the analytics which helps you track your performance.
Thank you for sharing!
Cherry Smith
Enthusiast

Occasionally takes part in conversations.

Thank for sharing.
So helpful!
Peter Mead
Master

A veteran community member.

Wow @Maria that's a great detailed walkthrough for the social tool. Bookmarking this to use as a reference. This tool has come a long way.
Melissa Fach
SEMrush

SEMrush employee.

Peter Mead
There are so many options. I love all these tools.
Nick Samuel
Pro

Asks great questions and provides brilliant answers.

Melissa Fach
Agreed Melissa! I don't think I'll actually get round to using or even trying the social tools myself, however I continue to be amazed by the diversity of the SEMrush toolset <3
Tuiana Banz
SEMrush

SEMrush employee.

Peter Mead
Hi Peter, thank you for your comment! We've come a long way indeed. I am happy to share that we made another step and deployed new Boosting functionality in Social Media Poster!

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