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Top Google Searches and Trending Keywords in 2020

Top Google Searches and Trending Keywords in 2020

This post is in English
Valeria Voitsekhovskaia
This post is in English
Top Google Searches and Trending Keywords in 2020

Ever wondered what people are searching for online or interested to know what questions people frequently ask Google? Semrush has analyzed more than 20 billion keywords and compiled easy to digest lists to answer your questions. This report contains the latest data insights and trends across The United States, The United Kingdom, Canada, Australia and an overall global search as well:

Top Google Searches

Amongst the top lists, many search terms are related to ‘Not Safe for Work’, so we have excluded them. In case you were wondering - the ‘NSFW’ searches make up an estimated 20% in the top 100 list. If you want to learn more about these keywords, you can simply check the search volume for them in our Keyword Overview tool.

Top online search trends that unfolded throughout the year so far:

  • Who wins the retail battle in the US: Walmart or Ebay?

  • In which country is the Mass Media brand more popular than YouTube?

  • Which country has such a devoted fan base of their national sports team that those searches trump those for Netflix? 

  • What are people trying to find nearby more often? Is it food, pizza, restaurant, breakfast or Walmart near me?

  • How many times a month people search for 'Coronavirus' in Google?

See all takeaways of the study based on Google search data below. 

Top 100 Google searches globally

  Keyword Search Volume
1 facebook 1.4B
2 youtube 1.2B
3 google 594.1M
4 gmail 428.6M
5 amazon 350.7M
6 weather 299.4M
7 hotmail 272.1M
8 translate 266.7M
9 google translate 243.6M
10 instagram 224.7M
11 traductor 220.9M
12 fb 214.0M
13 whatsapp web 209.7M
14 clima 201.8M
15 cricbuzz 142.4M
16 google maps 141.5M
17 yahoo 126.6M
18 maps 108.1M
19 netflix 105.7M
20 yahoo mail 105.0M
21 ebay 100.1M
22 you tube 94.8M
23 twitter 91.9M
24 tiempo 91.4M
25 вк 90.1M
26 yt 83.1M
27 facebook login 82.9M
28 погода 82.1M
29 tradutor 80.1M
30 outlook 74.1M
31 переводчик 65.4M
32 whatsapp 65.0M
33 walmart 64.8M
34 coronavirus 64.4M
35 meteo 59.6M
36 livescore 58.5M
37 bbc news 56.6M
38 news 56.3M
39 previsão do tempo 56.1M
40 satta 56.1M
41 satta king 55.7M
42 sarkari result 55.7M
43 ютуб 53.8M
44 roblox 52.6M
45 google traduction 52.2M
46 olx 50.6M
47 satta matka 45.8M
48 pinterest 45.3M
49 restaurants 44.9M
50 wetter 44.7M
51 speed test 44.5M
52 nba 43.9M
53 ikea 42.6M
54 одноклассники 42.6M
55 hotels 42.4M
56 home depot 42.3M
57 google classroom 41.6M
58 traduction 41.4M
59 météo 40.9M
60 linkedin 40.4M
61 video 39.5M
62 aliexpress 39.0M
63 çeviri 38.9M
64 hava durumu 38.5M
65 google dịch 38.3M
66 banco de venezuela 38.3M
67 le bon coin 38.0M
68 flipkart 38.0M
69 g 38.0M
70 matka 37.9M
71 天気 37.4M
72 яндекс 36.7M
73 amazon prime 36.3M
74 paypal 36.2M
75 msn 36.1M
76 face 36.0M
77 y 35.6M
78 google drive 35.6M
79 bet365 35.5M
80 google tradutor 35.1M
81 mercado libre 34.8M
82 fox news 34.8M
83 cnn 34.2M
84 traduttore 33.6M
85 bild 33.3M
86 airbnb 33.2M
87 wp 33.2M
88 craigslist 32.9M
89 booking 32.8M
90 globo 32.2M
91 ترجمة 32.0M
92 h&m 31.8M
93 programme tv 31.4M
94 daily mail 31.3M
95 calculator 31.2M
96 uol 31.2M
97 skyscanner 31.1M
98 traductor ingles español 31.1M
99 google docs 31.1M
100 ヤフー 31.0M

Search volume is the average number of times a specific search query is entered on a search engine per month. In this study by search volume we mean an average number of monthly searches for the last 12 months.

Top 100 Google searches in the US

  Keyword Volume
1 facebook 185.0M
2 youtube 151.0M
3 amazon 124.0M
4 weather 101.0M
5 google 83.1M
6 gmail 68.0M
7 walmart 55.6M
8 ebay 37.2M
9 google translate 37.2M
10 yahoo 37.2M
11 home depot 37.2M
12 yahoo mail 37.2M
13 craigslist 30.4M
14 fox news 30.4M
15 cnn 24.9M
16 google maps 24.9M
17 translate 24.9M
18 google classroom 24.9M
19 instagram 24.9M
20 target 24.9M
21 coronavirus 20.4M
22 restaurants 20.4M
23 google docs 20.4M
24 news 20.4M
25 amazon prime 20.4M
26 best buy 20.4M
27 lowes 20.4M
28 netflix 20.4M
29 usps tracking 20.4M
30 espn 16.6M
31 calculator 16.6M
32 facebook login 16.6M
33 food near me 16.6M
34 nfl 16.6M
35 restaurants near me 16.6M
36 wells fargo 16.6M
37 you tube 16.6M
38 zillow 16.6M
39 hotmail 16.6M
40 spanish to english 16.6M
41 traductor 16.6M
42 dow jones 16.6M
43 hotels 13.6M
44 bank of america 13.6M
45 dominos 13.6M
46 indeed 13.6M
47 macys 13.6M
48 nfl scores 13.6M
49 maps 13.6M
50 msn 13.6M
51 costco 13.6M
52 twitter 13.6M
53 airport 13.6M
54 nba 11.1M
55 aol mail 11.1M
56 google drive 11.1M
57 kobe bryant 11.1M
58 kohls 11.1M
59 paypal 11.1M
60 pizza hut 11.1M
61 trump 11.1M
62 walgreens 11.1M
63 ups tracking 11.1M
64 capital one 9.1M
65 food 9.1M
66 google flights 9.1M
67 linkedin 9.1M
68 pinterest 9.1M
69 coronavirus symptoms 9.1M
70 etsy 9.1M
71 fedex tracking 9.1M
72 sam's club 9.1M
73 roblox 9.1M
74 speed test 9.1M
75 american airlines 7.5M
76 cool math games 7.5M
77 airbnb 7.5M
78 autozone 7.5M
79 bed bath and beyond 7.5M
80 bing 7.5M
81 cargurus 7.5M
82 clima 7.5M
83 credit karma 7.5M
84 old navy 7.5M
85 nordstrom 7.5M
86 t mobile 7.5M
87 walmart near me 7.5M
88 hulu 7.5M
89 mcdonalds 7.5M
90 starbucks 7.5M
91 wayfair 7.5M
92 lakers 6.1M
93 expedia 6.1M
94 southwest airlines 6.1M
95 tiempo 6.1M
96 chase 6.1M
97 apple 6.1M
98 chick fil a 6.1M
99 hobby lobby 6.1M
100 kahoot 6.1M
101 outlook 6.1M
102 reddit 6.1M
103 solitaire 6.1M
104 verizon 6.1M
105 us map 6.1M
106 worldstarhiphop 6.1M

See the top Google searches in other countries:

Top Google searches in the UK

Top Google searches in Australia

Top Google searches in Canada

Trends based on Global data

We split the top 100 global search lists by categories to reveal people’s main interests:

Top 100 Google searches, distribution by topics

The majority of search queries are related to translation, social networking, entertainment, shopping, weather and news

Top queries in the ‘social networks’ category show people are on the hunt for ‘Facebook’, ‘Instagram’ and ‘WhatsApp web’. Meanwhile in the ‘entertainment’ category ‘YouTube’ trumps Netflix which is then followed by the online game platform, Roblox.

In the ‘shopping’ category - there is little doubt that across the globe the most popular companies are the big players such as Amazon, Ebay and Walmart. It is interesting to see that fashion label, H&M marks its spot at the 92nd position – keep in mind this is the only fashion brand that appears throughout this entire top 100 list.

When it comes to the ‘News’ category, people seem to have their eye on Cricbuzz - an Indian cricket news website which is the most searched for source of news across the world. Other popular news sources globally are BBC News, Fox News, CNN and German tabloid newspaper Bild.

Another major percentage of Google search queries in the list is related to gambling, traveling, finance, and sport – the main areas of attraction for people in this day and age in the online world. 

One specific word that has certainly created a ripple effect on each and every single person's life in one way or another during the year of 2020 – ‘coronavirus’, was searched more than 60 million times per month in 2020, being the one and only uncategorized trending topic in the top 100 list.

The most interesting ‘top searched for’ results from across the globe

US

  • Most popular news sources: Fox News, CNN, ESPN

  • Most popular retailers: Amazon, Walmart, Ebay

  • Most popular streaming platforms: Amazon Prime, Netflix, Hulu

  • Most popular food chains: Domino’s, Pizza Hut, McDonald’s

UK

  • Most popular news sources: BBC News, Daily Mail, Sky News

  • Most popular retailers: Amazon, Ebay, Argos

  • Most popular football clubs: Arsenal, Liverpool, Manchester United

  • Most popular fashion brands: Next, Asos, Marks & Spencer

CA

  • Most popular news sources: CBC News, CNN, CP24

  • Most popular retailers: Amazon, Canadian Tire, Walmart

  • Most popular sports leagues: NBA, NHL, NFL

  • Most popular banking & finance companies: RBC Royal Bank, AccèsD, TD Bank

AU

  • Most popular news sources: ABC News, Sydney Morning Herald, NineMSN

  • Most popular retailers: Ebay, Kmart, Big W

  • Most popular sports leagues: NBA, AFL, NRL

  • Most popular banking & finance companies: NetBank, Westpac, ANZ


The most frequently asked questions in Google across the globe

Most googled questions globally

  Keyword Search Volume
1 how to vote india 7.50M
2 what to watch 5.17M
3 what is my ip 4.83M
4 what time is it 1.74M
5 how to screenshot on mac 1.64M
6 how many ounces in a cup 1.46M
7 how to delete instagram account 1.38M
8 where am i 1.19M
9 how many weeks in a year 987K
10 when is fathers day 914.3K
11 how to 912.3K
12 what song is this 883.4K
13 when is mothers day 841.1K
14 where is my train 831.7K
15 how many ounces in a gallon 831.0K
16 what is 776.8K
17 how many ounces in a pound 764.3K
18 how to tie a tie 697.8K
19 how many liters in a gallon 693.9K
20 when is easter 2020 690.1K
21 what films are playing 680.4K
22 when is easter 605.7K
23 how are you 603.9K
24 how many grams in an ounce 572.8K
25 how to draw 542.9K
26 how many countries in the world 539.8K
27 who called me 520.9K
28 how to solve a rubik's cube 504.7K
29 how to lose weight 484.0K
30 how to lose weight fast 475.8K
31 what time is it in california 475.2K
32 how to delete facebook account 468.4K
33 how to make hand sanitizer 463.5K
34 how many cups in a quart 462.6K
35 when is the next full moon 459.8K
36 when is thanksgiving 442.4K
37 how to backup iphone 409.1K
38 how many tablespoons in a cup 399.9K
39 how to deactivate facebook 397.5K
40 how many people are in the world 383.7K
41 is today a holiday 378.5K
42 how many quarts in a gallon 376.9K
43 what is the 2020 census census 368.0K
44 how long to boil eggs 367.5K
45 when is black friday 366.2K
46 how to take a screenshot on a mac 364.1K
47 how to make french toast 358.2K
48 why is the sky blue 357.9K
49 how many days until christmas 354.8K
50 how do i use google translate offline 344.2K
51 what does smh mean 340.9K
52 what is the weather today 340.8K
53 how many teaspoons in a tablespoon 336.3K
54 what is today 335.1K
55 how many grams in a pound 331.2K
56 how to make pancakes 326.5K
57 how to make slime 325.9K
58 how many days till christmas 324.2K
59 how to pronounce 323.5K
60 how many feet in a mile 320.8K
61 what day is it today 318.9K
62 when is the super bowl 315.3K
63 what is coronavirus 315.2K
64 how many cups in a gallon 314.7K
65 how to take a screenshot 313.8K
66 how many oz in a cup 312.6K
67 how to make 308.8K
68 what time is the super bowl 308.4K
69 how many oz in a gallon 304.7K
70 how many days in a year 303.3K
71 what is the time 302.9K
72 what is tik tok 302.5K
73 how many 301.1K
74 how to boil eggs 297.6K
75 what time is it in australia 295.5K
76 how old is donald trump 293.8K
77 how much 289.3K
78 what is keto diet 283.0K
79 how to lose belly fat 282.6K
80 what is the meaning of 277.2K
81 what does 276.9K
82 what is the 276.3K
83 what time is it in london 274.2K
84 how to delete gmail account 268.5K
85 when does the time change 267.6K
86 how many states in india 266.5K
87 how to draw a rose 266.2K
88 how to make money online 265.1K
89 what is your name 264.1K
90 what is computer 263.3K
91 how to earn money online 261.2K
92 what is the meaning 259.9K
93 what is the weather 257.1K
94 how to screenshot on windows 256.7K
95 is there an offline translator app 254.3K
96 what does mean 254.2K
97 how to write a check 253.2K
98 how to vote uk 252.2K
99 how do i use google translate offline on iphone 251.1K
100 how many ounces in a quart 250.3K

Most googled questions in the US

  Keyword Search Volume
1 what to watch 5.00M
2 what is my ip 1.50M
3 what time is it 1.22M
4 how many ounces in a cup 1.22M
5 how to screenshot on mac 1.00M
6 how many ounces in a gallon 823K
7 where am i 673K
8 how many ounces in a pound 673K
9 what song is this 673K
10 how many weeks in a year 673K
11 when is fathers day 673K
12 when is mothers day 550K
13 how to tie a tie 450K
14 when is easter 2020 450K
15 when is easter 450K
16 how many cups in a quart 450K
17 how many grams in an ounce 450K
18 how many liters in a gallon 450K
19 how to 368K
20 when is thanksgiving 368K
21 what time is it in california 368K
22 what is the 2020 census census 368K
23 how many quarts in a gallon 368K
24 how many tablespoons in a cup 368K
25 when is the next full moon 368K
26 how to delete instagram account 368K
27 how many feet in a mile 301K
28 what time is the super bowl 301K
29 when is the super bowl 301K
30 is today a holiday 301K
31 why were cornflakes invented 301K
32 how many cups in a gallon 301K
33 how many oz in a cup 301K
34 how to make french toast 301K
35 what is 301K
36 how many teaspoons in a tablespoon 301K
37 how many oz in a gallon 301K
38 how to solve a rubik's cube 246K
39 when does the time change 246K
40 how to lose weight fast 246K
41 how long to boil eggs 246K
42 how many days until christmas 246K
43 how many ounces in a quart 246K
44 what does smh mean 246K
45 how to take a screenshot on a mac 246K
46 how many grams in a pound 246K
47 how old is donald trump 246K
48 how to draw 246K
49 how much house can i afford 246K
50 how many people are in the world 246K
51 how to write a check 246K
52 what is the weather today 201K
53 what time is it in hawaii 201K
54 what time is it in australia 201K
55 what time does the super bowl start 201K
56 how many ounces in a liter 201K
57 when is daylight savings time 201K
58 how to boil eggs 201K
59 what is the weather 201K
60 how to backup iphone 201K
61 how old is danielle cohn 201K
62 how did cameron boyce die 201K
63 what is today 201K
64 when is memorial day 201K
65 how many oz in a pound 201K
66 how to deactivate facebook 201K
67 how many steps in a mile 201K
68 how tall is peppa pig 201K
69 how to lose weight 201K
70 how many cups in a pint 201K
71 why is the sky blue 201K
72 what is tik tok 201K
73 how many people live in the us 201K
74 how many centimeters in an inch 201K
75 what is martial law 201K
76 what is a simp 201K
77 what is a good credit score 165K
78 how to draw a rose 165K
79 is pneumonia contagious 165K
80 is it going to rain today 165K
81 is bronchitis contagious 165K
82 how many days in a year 165K
83 how many ounces in a pint 165K
84 what time is it in arizona 165K
85 how to screenshot on windows 165K
86 how many square feet in an acre 165K
87 how to make slime 165K
88 how to take a screenshot 165K
89 where am i right now 165K
90 how many days till christmas 165K
91 how to get rid of bed bugs 165K
92 what time is it in london 165K
93 what is a vsco girl 165K
94 what channel is super bowl on 165K
95 when to work 165K
96 what does 165K
97 is shingles contagious 165K
98 how to delete apps 165K
99 what is pansexual 165K
100 how many tablespoons in an ounce 165K
101 how to pronounce 165K
102 how many tablespoons in 1 4 cup 165K
103 what day is it 165K
104 what does mean 165K
105 how to get free robux 165K
106 how many people are in the us 165K
107 what to do when you re bored 165K

See the top Google searches in other countries:

Most googled questions in the UK

Most googled questions in Australia

Most googled questions in Canada

When it comes to the most googled questions across the globe, the most commonly asked ones cover a huge range of topics:

  • What is my IP?

  • What time is it?

  • How to tie a tie?

  • Where am I?

  • How many weeks in a year?

  • How to screenshot on Mac?

Apart from some of the more obvious questions, we indeed found some unexpected results. Some may leave you guessing but others may see you googling the exact same thing to see the answer for yourself:

  • Why were cornflakes invented?

  • What does SMH mean?

  • How to make hand sanitizer?

  • How old is Danielle Cohn?

  • What is pansexual?

  • How did Cameron Boyce die?

  • How tall is Peppa Pig?

Another interesting query to note and one that is still trending from 2019 across all countries is ‘What is Keto diet’ - with over 280,000 searches globally. We also noticed a shift in behaviors as people moved away from weight watching to health and safety obsessing. 'What is Coronavirus?' is in the top list of questions, being asked in Google more than 300,000 times each month. 


Top trending keywords in 2020

The next step was to explore how the circumstances of the year 2020 changed the wider public's main areas of interest. Here are the keywords with the highest increase in searches this year, that reflect new trends of this year so far.

The top list is sorted out by the growth rate of the monthly search volume: the highest search volume of the keyword in the current year divided by the lowest search volume the keyword had in the current year. Only the keywords which have a minimum search volume of over 0 were analyzed in this case.

The most trending topics in 2020

Globally

'Dalgona coffee' - the homemade coffee prepared from instant coffee, sugar, water and milk, which looks like the coffee from the best coffee house which quickly became a hit on Instagram, - is the most trending keyword globally. 

US

When President Donald Trump signed the CARES act, Google searches for the keyword ‘Stimulus check’ exceeded 20 million searches per month, and became the most trending keyword in the U.S. in 2020 and still is so far. 

UK

The topic which concerned Brits and other people in the UK the most was the ‘UK lockdown’ - hitting newspapers’ headlines in March 2020 as well as the search engine being asked many questions about the new lockdown reality. 

Canada

The Canadian government introduced the CERB (the Canada Emergency Response Benefit) to the employed or self-employed who were impacted greatly by the COVID-19 pandemic and as a result, searches for CERB have increased dramatically – by over 500,000% in 2020. 

Australia

The hit Netflix drama documentary the ‘Tiger King’, certainly influenced the number of searches for Carole Baskin in Australia with the highest increase of over 300,000% among all other trending keywords.


New search terms in 2020

When diving deeper into the search trends of 2020 several popular terms that are brand new were revealed, with no previously existing online searches ever recorded:

The top list is sorted out by the search volume of the newly appeared keywords in 2020

Such keywords mark momentous new occasions, many of which became viral. Disney’s ‘Tangled’ which dated back to 2010 suddenly became popular again because the name of the kingdom was called Corona. Another trending story – about Jamal Murray, a professional basketball player, who made his 50-points game in the NBA playoffs becoming the player of scoring 50 points twice in a playoff round along with huge basketball stars like Michael Jordan and Allen Iverson. Conversations were sparked about the tragedy of Gabriel Fernandez after the Netflix docuseries unraveled his story in February 2020. Searches for quarantine memes to cheer friends, family and colleagues up, spiked during times of uncertainty, as well as ‘flatten the curve’ search query which also drew a lot of online attention in 2020.


Key takeaways

Top Google searches study by SEMrush: key takeaways

Final words

There are lots of doubts that surveys are valid anymore because when people answer them, they want to look good and so they’re not truthful. The only place where people are as precise as possible is Google or search. That’s the only place where people don’t lie. People will only be honest when they search. That is what companies have to understand and embrace and be attentive to what people are searching.

— Olga Andrienko, Head of Global Marketing at SEMrush

Analyze keywords for your business

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Please specify a valid domain, e.g., www.example.com

Valeria Voitsekhovskaia
SEMrush

SEMrush employee.

I enjoy discovering data trends and making conclusions on a day-to-day basis. Building hypotheses, coming up with theories and searching for the proofs in data is definitely what I am keen on the most.
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