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Jason Hawkins

How to Use SEMrush to Dominate the Search Engines: Part One

Jason Hawkins

For many, the task of dominating their online industry via search engine optimization without a SEO company remains mysterious. Can it still be done Post-Penguin? Post-Hummingbird? If so, how do the SEO experts accomplish it in this new day and age?

Just like a handy man, you are only as good as the tools you use. An experienced SEO marketer has a handful of tools at his/her disposal depending on the mission. For your strategy foundation, keyword research and overall knowledge of who is ranking and why, SEMrush is a critical piece of software to have in your arsenal to plan and take action based off your newly discovered data.

In this post, I will highlight how you can utilize SEMrush to yield some serious ROI via dominating the search engines.

Long lasting results is the name of the game and this is the blueprint. Our organization has used these same methodologies on over 100+ websites in various industries with extremely favorable results found here.

We’ll use an example of a yacht charter broker and we’ll take it step-by-step.

Note: To gather ample data, you should have a PRO account at SEMrush.com at a minimum.

Step 1: Identify the SEO Champion in Your Industry

Google one of the many keywords relevant to your field to find out who is currently the top dog in organic search. In this case, I used Google and my query was "luxury yacht charter."

Copy and paste the chosen URL into SEMrush.com. Click "search," and then the SEMrush Domain Overview Report will generate. Scroll down a little and choose "Full Report" in the bottom left of the box under "Organic keywords." You will see this page:

SEMrush-Filter-for-SEO-Category

Here is how you filter this information:

SEMrush URL and filter

Toggle and choose whichever option you want:

SEMrush URL

Afterward,  click "Apply":

SEMrush apply

You will find an "Export" button on the top and bottom right. Export that newly found data for easy manipulating in Excel.

Our team then sorts the keyword data from A to Z in Excel. You should start to see a pattern. For example, scroll down to "L," and you will see numerous keyword grouping that rank in the luxury niche of yachts. I would name the URL something that encompasses a majority of this grouping. Such as: www.mydomainhere.com/luxury-yacht-charter-rentals.

Step 2: Write 1,000+ Words of Compelling Content – Pay Attention to Detail

We have the URL, now onto the content. “Content is king” — how many times have you heard this statement? You now have 400+ total keyword ideas and numerous groupings to work with (with duplicates removed) and write about.

Be a wordsmith, and do not stuff keywords. It is condescending to your reader, and Google is smart enough to evaluate more than just keyword density.

Now, this may just be speculation, but in my opinion Google takes into consideration things like average time on site, bounce rate, pages/visit, to ensure that your content is providing a compelling and favorable user experience. After all, Google has a job to do and it is to provide their users with the best possible experience. Why wouldn’t they rank a website that provides one, too?

Some Points to Follow While You Write Your Content:

1)      Tell a story. Be interesting. Let your personality bleed into the content so people are apt to share it once they find it.

2)      Use the Google "related searches" on the SERPs. Find long tail keywords that you can incorporate into your content. If Google thinks it's related, you should, too. These are great ideas to use in your headers. Remember to keep the following paragraph relevant to the subheading (H1-H6) you’ve chosen.

luxury yacht charter   Google Search 

3)      Use your root keyword. Include a longer variation to your root keyword for use in your H1 Tag.

4)      Don't forget long tail keywords. Be sure to include some of the long tail keywords in your H2 & H3 Tags. Write with variations of these keywords in mind, again, methodically.

5)      Be sure to include your keyword in the first sentence and a variation in the last sentence. (Look at all the 45+ keywords in this luxury example. What is the longest root word you can use that is found in most of your newfound data? This should usually be the same as your URL in this case).

6)      Use Images! Format your page to be beautiful. Nothing bugs readers more than a page with no images/poor formatting. Use image alt tags to describe the photos so Google can read them; these photos should be related to your content/strategy.

7)      Spacing. Ever read 1,000-word articles with three paragraphs? This equals poor user experience. Let your readers' eyes breathe.

Come back for Part Two tomorrow to learn how to make that content SEO-friendly and increase your outreach.

Author bio:

Jason Hawkins is the President & Co-Founder of NoRiskSEO.com and TheMiamiSEOCompany.com. He has over eight years of experience in search engine optimization, conversion rate optimization, and lead generation. His core responsibilities include identifying ways to increase value of services rendered, ensuring industry leading response time from staff, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment. Follow Jason on Twitter here.

Jason Hawkins is the CEO & Co-Founder of TheMiamiSEOCompany.com. He has over ten years of experience in search engine optimization, conversion rate optimization and lead generation. His core responsibilities include identifying ways to increase value of services rendered, training staff on advanced SEO topics, and A/B testing internal processes to consistently improve client return on investment.

Comments

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Jason Hawkins
Good Morning David,

I've been using SEMrush for well over 3 years now, so may just be habit. Not sure if that feature was available when I first used it, but GREAT time saver. Shows the commitment of SEMrush to continuously deliver a great solution for internet marketing organizations. It has allowed both our agency and our clients to thrive. Thanks for the tip!! Will hold an internal meeting with our team. Time is money, and you just saved me some. :)
David Black, Customer Success
Jason Hawkins
Jason,

You're very welcome. It's responses like yours that let us know we're doing it right!
Kathleen, SEO advisor at Wildw
It looks like Google is now favoring longer blogs in the range of 1000 - 1500 words per blog post. Do you find this an important strategy to implement?
Jason Hawkins
Kathleen, SEO advisor at Wildw
Good Afternoon Kathleen, my opinion on the matter is that if you can write 1500 words of great content without "fillers", absolutely. I suppose my main issue with a general response indicating my support for lengthily blog posts in excess of 1000 words comes from those who may likely lose substance/quality/value of their text.

I think the core issue with longer content lies when people try to turn a 600 word blog post into 1500 words, just for the sake of "writing longer content".

Hope this helps!
David Black, Customer Success
Hey Jason,

This was a great read! It really shows off the power of the tool when it comes to filtering and direct exports. You can also try querying the entire URL right from our search bar. Simply include the "http://" in your query. Querying a URL will take you to the URL report and allows you to isolate the keywords associated with a specific URL landing page. It also eliminates the need to run a filter. Which, comes in handy when dealing with larger keyword reports. Here's an example query:
http://www.semrush.com/info/ht...

Also, here's a related post about the Organic URL Report. Thank you again for the great post!
http://www.semrush.com/blog/pu...
Sergio Aicardi
Nice job Jason!
Jason Hawkins
Sergio Aicardi
Thanks Sergio!!
al3jandromat3o
Excellent article.
Thank you.
Jason Hawkins
al3jandromat3o
Thanks al3handromat3o, stay tuned for new posts written by myself and other expert authors by following @semrush on Twitter!
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