The second report under Ranks is Winners & Losers. This report will show you the domains that are making the biggest improvements or worst declines in organic or paid keywords and traffic. In addition to keywords and traffic, there will be columns with estimations for the costs of these keywords and the price of the newly won or lost traffic for each domain.
These monetary valuations are good metrics to measure the commercial value of a website’s improvement or decline in its search visibility.
Any positive increase in a metric will be shown in green (1), and any decline in a metric will be red (2). The black numbers in parentheses represent the current number for each metric.
The top sites when you first open the report are displayed as the “Winners,” and sorting the change in number of keywords by ascending will show you the “Losers” (see below).
Just like in the Ranks report, by clicking on the domain you will be redirected to a Domain Overview report, and clicking on the arrow box icon will take you to the website’s homepage in a new tab.
This report is another excellent resource for prospecting top domains on the Internet and identifying trending websites that are improving their presence on search engines.