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Google News Digest: New SERP Formats, Audio Ads, and Revamped Google Trends
June 7, 2018
SEO

Brand SERPs You Really Should Be Tracking (and Improving)

Search queries in the SERPs for your brand should be tracked, evaluated, and improved. {Brand} SERPs are your new Business Card for prospects, investors, partners, clients, journalists, job candidates, readers, subscribers... but also represent Google‘s opinion of you. You really should be paying close attention. Why? Read on.

The Startup's Guide To Automated Growth: A 4-Step Process To Revenue Without A Sales Team

The Startup's Guide To Automated Growth: A 4-Step Process To Revenue Without A Sales Team

5 PPC Best Practices to Maximize Performance
PPC

5 PPC Best Practices to Maximize Performance


Irrespective of the business you deal with, customer engagement counts as one of the most essential KPI for calculating a brand’s value. This post is going to provide you with effective strategies to engage your customers and help your brand grow. Check them out!
We have discovered that out of over 200 ranking factors that Google takes into account, 67 of them are related to content creation. So the challenge for content marketers is to create compelling content and optimize it at the same time. But how does one optimize a piece of content effectively? We can help!
SEO
Looking to land editorial links from top-tier publications to support your SEO campaign? Of course you do! Here‘s a simple formula to evaluate your ideas and concepts and push out stories to journalists with a solid strategy which increases the likelihood of success in the form of outstanding link acquisition.
SEO
Winning high-quality links is unfortunately not as easy as it sounds. Which is why we invited James Brockbank, MD of Digitaloft, a top SEO and content marketing agency, to share his insights on how to make it simpler for you. James, along with our other chat guests, discussed how to successfully execute content marketing for link building. In case you missed out, here is what they had to say:
Most shoppers abandon online shopping carts. Do you know why? Working with e-commerce businesses, I have stumbled upon the same problems, again and again, and decided to make a short guide to enhancing the checkout process. Let‘s take a look at the most common mistakes marketers make when designing shopping carts, and how to fix them.
From time to time, we like to shuffle things around in SEMrush and give people the freedom to get out of their work routine, as it really encourages people to think outside of the box. So read about out the internal April hackathon and check out the tools we created.
PPC
We invited Lisa Raehsler to our latest #SEMrushchat. Lisa and our chat participants discussed PPC in a cross-device world and provided key insights on nailing multichannel marketing. In case you missed it, here is what they had to say