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Google News Digest: New SERP Formats, Audio Ads, and Revamped Google Trends
June 7, 2018
SEO

Brand SERPs You Really Should Be Tracking (and Improving)

Search queries in the SERPs for your brand should be tracked, evaluated, and improved. {Brand} SERPs are your new Business Card for prospects, investors, partners, clients, journalists, job candidates, readers, subscribers... but also represent Google‘s opinion of you. You really should be paying close attention. Why? Read on.

The Startup's Guide To Automated Growth: A 4-Step Process To Revenue Without A Sales Team

The Startup's Guide To Automated Growth: A 4-Step Process To Revenue Without A Sales Team

5 PPC Best Practices to Maximize Performance
PPC

5 PPC Best Practices to Maximize Performance


SEO
Looking to land editorial links from top-tier publications to support your SEO campaign? Of course you do! Here‘s a simple formula to evaluate your ideas and concepts and push out stories to journalists with a solid strategy which increases the likelihood of success in the form of outstanding link acquisition.
SEO
Winning high-quality links is unfortunately not as easy as it sounds. Which is why we invited James Brockbank, MD of Digitaloft, a top SEO and content marketing agency, to share his insights on how to make it simpler for you. James, along with our other chat guests, discussed how to successfully execute content marketing for link building. In case you missed out, here is what they had to say:
Most shoppers abandon online shopping carts. Do you know why? Working with e-commerce businesses, I have stumbled upon the same problems, again and again, and decided to make a short guide to enhancing the checkout process. Let‘s take a look at the most common mistakes marketers make when designing shopping carts, and how to fix them.
From time to time, we like to shuffle things around in SEMrush and give people the freedom to get out of their work routine, as it really encourages people to think outside of the box. So read about out the internal April hackathon and check out the tools we created.
PPC
We invited Lisa Raehsler to our latest #SEMrushchat. Lisa and our chat participants discussed PPC in a cross-device world and provided key insights on nailing multichannel marketing. In case you missed it, here is what they had to say
Having a well-defined marketing strategy helps with better conversion rates. When it comes to the B2B setups, it becomes all the way more important. Here, we have created a comprehensive guide to help you figure out the ways to upgrade your B2B marketing strategy.
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SEO
We have an extra special treat for the awesome SEMrush community. Google penalty and algorithm changes expert, Marie Haynes, is here to answer questions regarding how to diagnose and fix search engine penalties you may be incurring on your website. Since 2008, Marie has spent the majority of her time helping site owners who have been negatively impacted by Google algorithms; don‘t miss her tips.