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The growing popularity of social media has led to the drastic changes in the whole web space. As a result, SEO and SEM specialists are now concerned about whether or not social media somehow impacts search engine optimization.Should we pay attention to companies’ social audiences, activities and engagement on Facebook, Twitter and other popular social networks? At first, this topic may seem a little bit vague.
According to a recent BrightLocal survey, local search was named the most powerful lead generation channel for local businesses.  Although social channels (Twitter, Facebook, etc.) can be great tools for building online communities, they drive about 80 percent less traffic than other channels, such as organic and local search.    Each year Moz releases a detailed summary of the specific factors that help brands rank higher in local search results.
B2B companies that take the time to blog generate 67% more leads compared to those who don’t. And more than a third of marketers say blogs are the most valuable type of content marketing. Taking the time to develop a content strategy for your company is paramount to creating a consistent, strong online presence across social media channels.
Few things are more frustrating than being paralyzed by a lack of creativity. While you often hear about writer’s block, creative block is a very real thing for many marketers. It’s that debilitating period of time when you can’t do anything but stare at your computer screen and hope for the best. And while most spells are temporary, it’s not uncommon for a block to last for days, or even weeks.
Hello dear SEMrush blog readers! This month we talked a lot about social media: I hope you had a chance to check out our recent Twitter chat guide and participate one of our webinars during Social Media Week.  This information flow is not about to end! Check out this insightful Twitter chat recap about data driven social media. Our special guests Lee Smallwood @leesmallwood, nod3x @nod3x and John Dietrich ‏@John_Dietrich1!
Unless you live under a rock, you already know how important your online presence is to the success of your business. The problem isn't that you're unaware of the potential in various online marketing campaigns; it's likely that there are too many streams of information inundating you at once.If you're considering enlisting in Pay Per Click (PPC) campaigns, there are some areas of concern you want to keep in mind.
After two quiet weeks, SEMrush public deploys are back! In this weeks installment of “I‘m in Love with a Tool,“ I‘ll show off our new Sitewide Links filters, new PDF reports for Position Tracking and some enhancements to our Video Advertising section. I‘ll also talk about upcoming Position Tracking maintenance this weekend as well as how the changing landscape of Google SERPs is affecting our Position Tracker. 
If you're already using WordPress and want to take your content marketing efforts to the next level, there are a few essential plugins that can help. Like Bonnie and Clyde or Romeo and Juliet, WordPress plugins and content marketing are a perfect match – without the bank shootouts and suicide pacts.Here are a few of the most essential plugins for those looking to streamline the production of their content, improve its reach and make it easier to find.
As I sat in a packed room while hearing advice from one of my favorite business coaches last week in Dubai, it hit me:Being a part of a community and asking for help is something that is essential for success.This was just one of several important reminders heard in Dr. Goldsmith‘s inspirational talk.
Whenever we create websites, we focus on design and (sometimes) we work optimizing copy and UX (user experience). We make our websites look amazing and that makes sense, because that’s what everybody actually sees.But there’s more to creating a great website than how it looks – because beyond the first impression, how it looks is superficial and subjective.To truly improve your design, copy, user flowpaths and ultimately revenue, you need to think of your website as a publishing platform.
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