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How to Automate Social Media Posting with SEMrush

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How to Automate Social Media Posting with SEMrush

This post is in English
Maria Raybould updated
This post is in English
How to Automate Social Media Posting with SEMrush

As a social media professional, how often do you feel a sense of accomplishment at the end of your workday? If your answer is ‘often,’ you are good. If not, let us guess why: there are plenty of little tasks (like content planning, responding to mentions, tweeting) that leave you no time to focus on your strategic goals.

SEMrush’s social media team was once faced with the same issue. And, that is exactly why we decided to create a dedicated social media management tool to make our social routine less time-consuming. It took only half a year for our amateur tool to grow into a comprehensive social media posting and analytics platform! 

In this guide, we will look at the steps you can take to automate your social media posting schedule on Facebook, Twitter, Instagram, Pinterest and LinkedIn with the help of SEMrush’s Social Media Poster.

Set Your Social Media Posting Schedule and Goals

In our previous article dedicated to SEMrush’s Social Media Tracker, we learned step-by-step how to analyze your competitors’ social media activity. So by now, you should have more clarity as to how often, how much content, and what type of content you should be posting to stay ahead of your competition.

It's now time to get started with social scheduling.

Connect your Facebook, Twitter, LinkedIn, Instagram and Pinterest accounts In our post scheduler, and select the pages you wish to post to. You can always switch between your pages and profiles in the top left corner:

semrush social media calendar

By default, the posting tool will set a goal of 4 posts per day for each of the social networks, but you can alter this in your settings:

semrush social schedule

Having a personalized posting schedule in your social media content calendar is very convenient since you won’t have to think about how much you have already posted on a particular day or when to schedule your next social media post.

You can always check to see to what extent you are aligned with your goals by looking at the colored bar above the calendar:

Goal alignment bar

Schedule Your Social Content

Preview: How SEMrush Can Boost Results on Every Social Platform

Social media marketing has the potential to produce some exceptional results, and using the right tools will help you achieve them. SEMrush’s Social Media Toolkit will help you with all aspects of social media marketing, from scheduling posts to analysing posts across all platforms. This social media ebook will help you create drafts, set up queues, create editorial calendars and personalize...

Get Free PDF
 

To schedule your social media post, click on any time slot and complete the posting wizard with information about it.

Shorten Your Links​

​​​​​The link you insert will automatically be shortened with a built-in Bitly URL shortener. You can always un-shorten it by clicking the 'Unshorten' button. 

Add UTM Parameters

You can add UTM parameters to your links, such as campaign name, campaign medium and campaign source. The latter gets pulled automatically, depending on the social network you are posting to. Alternatively, you can set the source value manually:

semrush social utm builder

When scheduling posts on Twitter, don’t bother counting characters for each line of your text. The tool has a built-in character count for Twitter posts, so if you go beyond the limit, it will let you know with a red highlight:

Character count on Twitter

Add and Edit Images 

If you enter the post’s URL, the tool will pull pictures from it. Select the pictures you want to go with your post by clicking on them.​

Use our built-in image editor to edit and resize your images right in the posting window. You can do everything from adding a text overlay or a sticker, using a filter or drawing onto any image, or reshaping or crop your images to fit the right dimensions for social sharing, including 4:3 and 16:9 formats. 

semrush social image editor

Choose the Best Time to Post on Social Media

The tool provides you with five different options for scheduling your social content:

  • Add your post to the queue, in which case it will be scheduled for the next available time slot per your schedule settings.

  • Schedule the same post for multiple dates/times (especially those that perform well).

  • Schedule your post to be published regularly.

  • Сhoose ‘Post now’ for your article to go live within the next few seconds.

  • Save posts as drafts to edit and publish later. 

semrush when fans online

The 'When fans online' feature allows you to see when your Facebook followers are most active and schedule your posts accordingly.

Play Around with Your Social Schedule

You can easily move your posts to another time or date using the drag-and-drop feature:

semrush social media calendar

Whether you like to plan your social media content calendar for months or weeks ahead, the tool can help you with both: by switching to the ‘monthly view’ in your content calendar, you can view and plan your social media posts for a month ahead:

semrush social media calendar

If you are more of a ‘list’ kind of person and prefer seeing your social media posting schedule organized into a list rather than a calendar, switch to the ‘Queue’ view option:

semrush social queue

Create Drafts

Any cool idea that you might be nurturing but don’t have the time to finish just yet, can be saved as a draft. Being able to save your post as a draft is also great when your text is ready, but you haven’t found an image to go with it, or don’t have a link for it yet.

semrush social scheduler

You can set a reminder for when you would like to come back to the draft, and when the time comes, we will notify you that it is awaiting completion.

You will be able to see your draft posts in the posting calendar along with other scheduled publications or in a separate ‘Posts’ tab. That way, you won’t forget about them:

semrush social scheduler

Don’t worry: a publication marked as a ‘draft’ will never go live without your permission. To publish it, you will need to open it and hit the ‘Schedule’ button.

Diversify Your Social Content Feed

There should always be a healthy ratio between the internal and external content that you post. Whether you want it to be 70:30 or 50:50, it should depend on your strategy as well as on the community you are targeting. The more diverse the community, the more external content you should include in your publications.

Use the content curation feature to find great social media post ideas from your favorite RSS-feeds and share them easily.

semrush social content curation

If you can check when your social audience is most responsive, do so and make sure you are hitting those time slots with your product content.

Boost Your Posts

Use the ‘Boost’ button to promote your best-performing posts: it will bring up an ad campaign, where you need to enter in the campaign goals, set a schedule and budget, and define your audience.

post booster tool

Analyze Your Facebook and LinkedIn Performance

To avoid having to go to your Facebook and LinkedIn pages several times a day to track new likes, unlikes and your audience growth, use the ‘Analytics’ tab, which will provide you with a quick overview of your page’s performance:

semrush LinkedIn analytics

Social Media Poster Extension

Our posting tool now has a Chrome extension, which adds an additional time-saving element that we all need.

Whenever you find something your followers would find valuable or somewhere you have been mentioned, you can post it to all social media at once with one click. Just like in the tool itself, you will have the option of posting immediately, scheduling for later, or saving your post as a draft.

For the posting wizard to pop up, choose ‘Share via Poster’ on the right click menu or click on the extension icon in the top right corner of your browser.

The tool will automatically pull pictures from the article you are going to post, and you can also write a message to accompany it:

semrush poster extension Social Media Poster extension

If you don’t want to share the whole article, you can choose to post only the selected text:

semrush poster extension

The same goes for retweeting - just click on the extension icon below a tweet:

semrush retweet scheduler

And did you know you could schedule a retweet for any time you want, add it to your preset queue, or multi-schedule those tweets that will stay relevant for some time?

semrush retweet scheduler

Why learn to streamline your social posting?

We believe that having a social media posting schedule is the art of planning your social activities in such a way as to achieve your goals in the time you were given. If done properly, you will be able to:

  • Spend more of your time being creative.

  • Allocate your budget and human resources wisely.

  • Prepare for major marketing campaigns and special occasions in advance.

  • Deal with urgent matters without having to abandon your other duties as a social media manager.

With the Social Media Poster, you can schedule your posts months, quarters and years in advance. Once your social scheduling becomes automated, you will be surprised by how much free time you all have left to think about more serious stuff!

Social Media Poster

Schedule Your Next Post

Please specify a valid domain, e.g., www.example.com

Tell us what you think about the Poster in the comments below.

Maria Raybould
SEMrush

SEMrush employee.

Been there, done that, but nothing excites me more than writing. Slowly but surely grasping the ins and outs of inbound marketing.
How SEMrush helps:
Social Media
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Comments

2000
Newcomer

Either just recently joined or is too shy to say something.

I've recently started using the tool. So far I am pretty happy with it, but there is one thing I would like to see: Automated posts via RSS. Yes, people do still use it. ;)
Maria Raybould
SEMrush

SEMrush employee.

BbeS
Hi, thanks for your comment. It's great to know you're happy with the tool even though it doesn't support the functionality you mentioned. However, we are planning on doing it :)
Dale Dean
Newcomer

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What's up guys I'm I own a small tree business and you might want to say I'm old school the girl that I just hired for the office has brought me to the computer age you might say so I've been trying to learn as much as possible with this and your guys Blow Me Away with this technology it's crazy I wish I knew a quarter of the stuff that y'all knew when it comes to this computer stuff it's pretty fascinating really if I only had the time to figure out to put these little things into play would make my life so much easier I do like reading information that you put out there thanks
Melissa Fach
SEMrush

SEMrush employee.

Dale Dean
Hey Dale, check out the Discover SEMrush category here https://www.semrush.com/blog/category/discover-semrush/ - lots of info and techniques to learn :)
Dale Dean
Newcomer

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Melissa Fach
Thanks for the info Melissa. I'm at work right now .i so want to leave and go home to get into all info.
Sharad Yadav
Newcomer

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Thanks for providing the best content to handle the social media platform.
It will be helpful for me...
Newcomer

Either just recently joined or is too shy to say something.

People really care that much about social media. I feel it these websites create many antisocial behaviors in the actual world we live in. I'm not opposed to growth or change but when it has created a world where tons of conversations are going on at once but no one is actually speaking to the same person in the room their in with 10 other people it's a problem.
Newcomer

Either just recently joined or is too shy to say something.

Hi, I have been struggling with Facebook posts in Social Media poster. When I add a link to the post, then replace the image with a new image, and delete the link off the text of my post, the image is no longer linked to the original destination url. Anyone else has this problem?
Newcomer

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Hi Maria,
Will it post fhe actual image to say, Twitter?
I tried Social Pilot but it only posts an image thingy that you’ve to click on. No use at all !
Bryan
Newcomer

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Very Useful Post Maria....Thanks
faisal saleem
Helper

An experienced member who is always happy to help.

I need that stuff for social media learning , thanks
Anthony Godley
Enthusiast

Occasionally takes part in conversations.

Hi Maria,

Very useful post. I actually used Hootsuite for a number of years and only int he last few days after reading this post switched my social media over to SEMRush. I feel like I should have made the switch a few years ago ;-)

Hootsuite is good tool but SEMRush is far superior so thank you for the article, hopefully more will read and sign up.

Anthony
Maria Raybould
SEMrush

SEMrush employee.

Anthony Godley
Hi Anthony,

Thank you very much for your comment -- so pleased to hear this.

Would you like to have a personal demo with our product manager who can tell you more about the tool's current and soon-to-be-released features? It would also be great to hear your thoughts about what can be improved in it.
Newcomer

Either just recently joined or is too shy to say something.

Will this tool allow for tagging links with UTM values, such as campaign etc? or would this need to be done manually?
Maria Raybould
SEMrush

SEMrush employee.

Nathan Shilton
Hi Nathan, funny you should ask because we're about to add an automatic UTM builder to the tool. Check it out in two week's time and you'll see it!
Newcomer

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Maria Raybould
Amazing!
Maria Raybould
SEMrush

SEMrush employee.

Nathan Shilton
Hello again Nathan, just to let you know the UTM builder is now available in this tool. Come check it out!
Newcomer

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Nice article!
Maria Raybould
SEMrush

SEMrush employee.

alisha
Thanks Alisha!
Newcomer

Either just recently joined or is too shy to say something.

Great Article, Keep posting like that your content is very useful love to read it for the second time. I hope that you 'll approve of my comment.
I am also engaged with health topic and I have my own blog related to it, There I post health information about weight loss, beauty and skin care information and many more.

[link removed by moderator]
Helper

An experienced member who is always happy to help.

Hey maria. Does this scheduler works for Instagram?
Newcomer

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Melvic Real Estate
And does it? Did you uncover if this also works for Instagram? I am also keen to know the answer!
Maria Raybould
SEMrush

SEMrush employee.

Roos Rabenberg
Hi Roos! Yes, the tool does scheduling to Instagram. Posting, however, needs to be done manually. Here's how it works: once you schedule your Instagram post, you'll get an email notification five minutes before it's due, as well as a link to the picture you were going to post. We are doing our best to enable posting to Instagram as soon as possible! Let me know if you have any questions left.
Maria Raybould
SEMrush

SEMrush employee.

Melvic Real Estate
Hello. Thanks for your interest and apologies for not getting back to your earlier.
Yes, the tool does scheduling to Instagram. You'll get an email notification five minutes before your Instagram post is due, as well as a link to the picture you were going to post. Posting, however, needs to be done manually. We are doing our best to enable posting to Instagram as soon as possible!
Newcomer

Either just recently joined or is too shy to say something.

I really want to use this tool, but every time I try to use it in any of the pages we manage as an agency it tells me the same thing "Access to f..... has expired, so you cannot publish to it. To continue scheduling please refresh the access.

Im going crazy!
Maria Raybould
SEMrush

SEMrush employee.

shopping@axiomacero.com
Hello, I am sorry to hear you are having trouble with our tool. Have you tried reconnecting your Facebook page?
Bradley Shaw
Enthusiast

Occasionally takes part in conversations.

Set this up today. Great new feature.
Maria Raybould
SEMrush

SEMrush employee.

Bradley Shaw
Hi Bradley. Glad to hear. Let us know what you think once you've given it a try :-)
Mansur M
Enthusiast

Occasionally takes part in conversations.

very helpful
Mansur M
Enthusiast

Occasionally takes part in conversations.

nice

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