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How to Transfer Reporting to Semrush My Reports

How to Transfer Reporting to Semrush My Reports

Moving to a new reporting tool can be quite a challenge. But we’ve got your back! In this article, we’ll show you how to quickly transition data and re-create your reports in Semrush from scratch using ready-made templates and easy-to-set-up widgets.

PDF reports right in the tool

Most Semrush tools let you export data into a PDF report with a single click. 

For instance, if you have been using any other SEO platform to consolidate backlinks data overview in PDF, you can do the same with Semrush Backlink Analytics in a matter of seconds. Just follow the simple steps below:

  1. Go to Backlink Analytics and navigate to the Overview report.
  2. Click the ‘PDF’ button in the upper right corner.

Exporting PDF in Backlink Analytics

If needed, schedule the report and add email addresses to send this PDF to. That’s it!

Individualized reports with the My Reports tool

And while the steps above allow you to create detailed PDFs in a super quick way, you might want to edit some widgets to add a personal touch to your reports. This is where My Reports, our reporting tool, comes in handy! And here is how you can use it to achieve your goals in no time.

  1. Go to My Reports and choose a template from our Template Gallery. The templates cover everything from your or your client’s monthly SEO to industry competitor analysis. Also, you can create a report from scratch to fit in with your particular needs.

Templates in My Reports

  1. In the pop-up window, enter the details for us to fill your reports with data tailored to your needs. 

Generating a report from template

Now you’re all set! If you feel that something needs to be changed at this point, feel free to customize your reports and delete or edit the existing widgets (1), add new ones (2), or use the Bulk Edit feature (3) to manipulate multiple datasets at once.

If you use another marketing reporting tool, it may be a struggle to find Semrush widgets showing the exact same data as those platforms. Here is a table that cross-matches the most commonly reported data, and Semrush widgets that will give you this data:

What do you want to report?

Semrush My Reports widget

Complete domain analysis

  • Domain’s visibility
  • Domain’s growth trends over time

Domain analytics:

  • Overview
  • Organic research
  • Backlinks
  • Advertising research
  • Traffic analysis
  • Keyword gap

Google Analytics data

Universal Google Analytics 

  • Overview
  • Metrics chart
  • Top traffic channels
  • New vs Returning Visitors
  • Conversions - eCommerce
  • Top Pageviews
  • Goal Completion Charts
  • Location
  • Language
  • Source / Medium
  • Referrals
  • Top Landing Pages
  • Campaigns 
  • Device Categories

Google Analytics v4

  • Overview
  • Metrics chart
  • Top traffic channels
  • New vs Returning Visitors
  • Top Pageviews

Google Search Console data

Google Search Console 

  • Search Performance (overview)
  • Search Performance (data by category)
  • Search Performance (metrics charts)

Google Business Profile data

Google Business Profile

  • Overview


Keyword analysis

Keyword analytics:

  • Overview
  • Match phrases
  • Related keywords
  • Keyword Gap

Rankings in organic

Position Tracking

Backlinks analysis

Backlink Audit

Technical SEO health

Site Audit

On-page SEO checker (for specific pages)

Local SEO

Listing Management


Google Ads data

Google Ads 

Social Media

Social media posts analytics 

Account Performance 

Semrush Social 

Once you are done with creating your report, click the Generate PDF report button in the upper right corner, enter email recipients, schedule the report to be sent out automatically on a regular basis, and hit Generate & Send.

If you are tracking your rankings in other services and need to report on historical data, our team can help with transferring it to Semrush Position Tracking (available for annual Guru and Business subscriptions). Historical tracking data is supported for the following services:

  • MOZ
  • AWR
  • STAT
  • RankRanger
  • BrightEdge
  • SE Rankings
  • RankWatch
  • SearchMetrics
  • Linkdex

Download historical data from the tool as a .csv (UTF-8 encoded) file and send a request to our support team. Voilà! With all essential data in place, you can start adding Position Tracking widgets in My Reports to demonstrate your website performance.

Easy Transitioning Over to Semrush My Reports

As you can see, transitioning your reporting to Semrush is not as complicated as it seems:

  • No disruptions or data losses — Set up desired reports beforehand, transition historical data, and you will have all data set by the next report period.
  • It doesn’t take a lot of resources — all reports are fast and easy to create; you can clone reports and modify them for different purposes.

It’s easy to onboard your team to the tool. You can use how-to guides and manuals to get started with the tool and set up reporting.


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