Creating relevant, engaging, and purposeful content that stands out in a crowded marketing ecosystem can be an uphill struggle, especially if you don’t have the right tools at your disposal.
SEMrush's Content Marketing Toolkit is a versatile suite designed to help content professionals (content strategists, project managers, writers, and editors) manage all their tasks and create content that resonates with their audience. With our powerful toolkit, you’ll be able to research, write, plan, and analyze your content more easily, saving your time and efforts.
The tools in the suite include:
- Content Audit
- Post Tracking
- Topic Research
- SEO Content Template
- SEO Writing Assistant
- Brand Monitoring
Use these links to read the user manuals and how-to articles for each tool.
Content Audit enables you to conduct a thorough audit of your website content, so that you can understand which content pieces perform better, what should be optimized, and what can be removed for good.
Post Tracking helps you measure your content performance by tracking its backlinks, rankings, and social shares in one place. The benefit of the tool is that you can analyze your guest posts and external articles you publish on other websites, as well as your competitors’ posts, and then fine-tune your marketing strategy, according to your findings.
Before creating a new article, you first need to identify your target audience’s needs and problems. This is where Topic Research comes into play, helping you find popular content ideas pertinent to your audience. Use it to discover the top headlines and questions for your target topic.
To create fully optimized content loved by both people and search engines, you can use SEO Content Template. This tool will give you actionable tips on how to make your content SEO-friendly, based on the analysis of your top 10 rivals on the SERP. Use the recommendations provided by the tool to find the right balance between creativity and optimization.
SEO Writing Assistant is a chrome plugin that lets you integrate your SEO Content Templates into Google Docs to grade your new content's SEO value in real-time as you write it.
In the digital marketing space cluttered with content, it’s more important than ever to invest your efforts in search and evaluation of resources for content placement. With Brand Monitoring , you can find the most prospective distribution channels to help your content reach its full potential.
Now that you know the basics of our Content Marketing Toolkit, it's time to dive deeply into our user manuals and how-to articles, which can be found in the subcategories of this Knowledge Base section.
Go to the Content Marketing Toolkit