Configuring your Social Media Tracker campaign is easy and should take no more than five minutes to set up. First, you'll need to start a new Project or open an existing Project from your Projects Dashboard and hit the Set up button on the Social Media Tracker widget. This will prompt the 4-step configuration window.
1. Add Main Company Social Profiles
The tool automatically runs a search for your company’s profiles after you enter the domain. If our tool doesn’t find all of your pages automatically, you will have to search for the profile page on the specific social channel, then take the URL of the page and add it manually to the tool.
On Facebook we only track business pages, no personal pages or groups, so make sure you add the URL of a business page. The same goes for Instagram, we only track Instagram business pages. For YouTube, we track channels and not users. YouTube channels have multiple URLs, so make sure you copy the channel URL if you’re adding a YouTube profile manually. On Twitter and Google Plus, any account can be tracked.
Please note: In order to connect your Instagram Business page you must first log in through your facebook account. For more information check out this article here.
You can add a “Display name” to your account by clicking the “Create a display name” button. This will change how your brand’s name is displayed on all of the reports and charts in the tool. If you do not add a display name, the tool will automatically display your company’s domain URL in the reports.
2. Connect Your Social Accounts
In order to run your Social Media project, you have to connect a personal social media account from each channel to the tool. This requires logging into your accounts on each channel before connecting within the setup wizard. The other option you can set in this step is the Time zone for your project.
Please note: SEMrush does not take any personal information from your social profiles.
SEMrush only extracts public information from the business pages that you add to your project in steps 1 and 3.
The way we collect the data in this tool is by performing a number of API calls to the social media platforms, and in order to perform these calls, we need to have a connected account on each platform. Therefore, without an account connected to a social media platform, we wouldn't be able to provide you with any information.
If you have any concerns about syncing a personal social media profile to SEMrush, you can keep in mind the following:
A) SEMrush doesn’t need anyone’s personal data. All we need is a valid connection for any account, the reason being that we use these connections to perform API queries to fetch data. So we collect data not from the accounts that were connected, but from accounts that are specified in steps 2 and 3 of the wizard.
B) If the account isn’t publicly visible (a private account), we will not even have the means to access your data. All the data that we collect is publicly available.
C) You can revoke this access at any time.
D) If you don’t wish to connect your personal account for any reason, you can simply re-login under a different account on the same channel.
Please note that a LinkedIn profile (admin access only) can only be added after your social media tracker is set up. You won’t be able to track any competitors, just track your own admin access page.
3. Add Competitors
Next, you’ll be asked to add the pages of your competitors. This step is a lot like step 2. After entering a competitor’s domain, SEMrush will search for their profiles and add the pages it finds. Again, for any pages not found by SEMrush, you can add them manually by their URL.
4. Schedule Email Reports
The last part of your set up process is scheduling email reports. Your options are Overview, Audience, and Engagement reports.
These emails can be scheduled for any day of the week (or month), and can be sent to any email address you’d like. Each report can be sent to up to ten different email addresses.
Send these reports to yourself, your boss, or your client to keep everybody on top of your social media presence and performance.
Depending on the level of your account, you’ll have a limit on the number of social profiles you can track across all of your projects. PRO accounts can track a total of 50 profiles, GURU can track 100 and BUSINESS can track 300. When you click the “Added profiles” button at the top right of the window, you can check out how many profiles you’ve added between all of the projects in your account.
If you want the ability to track more social profiles with your account, you can go to the subscription info page and purchase additional limits for your account.
For more information about the limits of your account, feel free to review our Prices page.
Changing Your Settings
Even after the set up process and launch of your campaign, you can still change any of these parameters by going into the settings gear and re-opening the set up wizard.
Now that your project is all set up and ready to go, you can begin checking out your competitors’ top content and engagement levels with the Overview report.