Marketing IRL: Inspiring Stories for the Next Generation of Digital Marketers

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Story of a Social Advertising Manager at Semrush
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Stephanie Danckert Social Advertising ManagerWant to watch it?
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If you're interested in digital marketing and want to learn about what it takes to become a paid social advertiser, then you’re in the right place. Watch this episode of Marketing IRL to learn about the skills and experience required for the role and what it’s like to work in this exciting industry.

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Marketing IRL Series

TRAILER

Marketing IRL Series - Trailer

Get inspired by real-life stories for the next generation of digital marketers!

CMO StorySign up to watch it

EPISODE 1

CMO Story

Get an inside peek into the CMO of Semrush's career journey. Andrew Warden shares his most important piece of advice so you can feel motivated as you pursue your own career.

Your Dream Job IRLSign up to watch it

EPISODE 2

Your Dream Job IRL

Find out Kudzi Chikumbu's three biggest tips for building the career of your dreams that will challenge you, fill you with purpose, and leave you feeling fulfilled.

Story of an Influencer Marketing ManagerSign up to watch it

EPISODE 3

Story of an Influencer Marketing Manager

What does it take to get started in Influencer Marketing? Nicole Ponce shares how her journey began, the most exciting part of her role, and advice for those interested in this career path.

Story of an SEO Specialist at WixSign up to watch it

EPISODE 4

Story of an SEO Specialist at Wix

Interested in becoming an SEO specialist? Ophyr Hanan, SEO Outreach Specialist at Wix shares how she landed her job, what she studied, and her day-to-day responsibilities. Follow along so you can be inspired in your own career journey!

Dirk Flores SEO SpecialistSign up to watch it

EPISODE 5

Starting a Career in SEO

Starting a career in SEO can look different for everyone, but the essentials remain the same. From following experts on social media to online marketing courses to enroll in, we’re bringing you the best advice for getting started in this exciting role!

Nick Smith SEO SpecialistSign up to watch it

EPISODE 6

Story of an SEO Specialist at adidas

Get the inside scoop on what it takes to become an SEO Specialist at one of the largest sportswear brands in the world. Nick Smith shares advice for landing a role in SEO, the most invaluable thing he’s learned, and the best part of his job.

Ranjani Nagarajan Marketing ManagerSign up to watch it

EPISODE 7

Story of an Email Marketer at HubSpot

Ever wonder what it’s like to be an email marketer? Well you're in the right place because Ranjani Nagarajan, Marketing Manager - & Automation at HubSpot, has a lot to share. Tune in and get a genuine sense of what to expect in this role.

Meesen Brown Head of MarketingSign up to watch it

EPISODE 8

Story of a Head of Marketing at Microverse

How do you grow into a head of marketing role? Ex-accountant Meesen Brown from Microverse will inspire you to make your next career move! Hear what she has to say about her non-traditional path into marketing and the importance of specializing.

Bari Rosenstein Social Media ManagerSign up to watch it

EPISODE 9

Story of a Social Media Manager at Auntie Anne's

Social Media Marketing is a fun, challenging, in-demand branch of marketing. It involves keeping up with trends, being creative, and thinking outside the box. If this is a career you would like to explore, hear more about it straight from the source!

Ana Camarena Content Writing ManagerSign up to watch it

EPISODE 10

Story of a Content Writing Manager at Semrush

Many roads lead to content writing. Ana Camarena from Semrush, shares her advice on how to become successful in content writing. She discusses the various paths to success, as well as the best methods to gain experience in the field.

Stephanie Danckert Social Advertising ManagerSign up to watch it

EPISODE 11

Story of a Social Advertising Manager at Semrush

Interested in digital marketing and want to learn what it takes to become a paid social advertiser? Watch this episode of Marketing IRL to discover the skills and experience required for the role and what it’s like to work in this exciting industry.