Marketing IRL: Inspiring Stories for the Next Generation of Digital Marketers
Starting a Career in SEO
Starting a career in SEO can look different for everyone, but the essentials remain the same. From following experts on social media to online marketing courses to enroll in, we’re bringing you the best advice for getting started in this exciting role!
Story of an SEO Specialist at adidas
Get the inside scoop on what it takes to become an SEO Specialist at one of the largest sportswear brands in the world. Nick Smith shares advice for landing a role in SEO, the most invaluable thing he’s learned, and the best part of his job.
Story of an Email Marketer at HubSpot
Ever wonder what it’s like to be an email marketer? Well you're in the right place because Ranjani Nagarajan, Marketing Manager - & Automation at HubSpot, has a lot to share. Tune in and get a genuine sense of what to expect in this role.
Story of a Head of Marketing at Microverse
How do you grow into a head of marketing role? Ex-accountant Meesen Brown from Microverse will inspire you to make your next career move! Hear what she has to say about her non-traditional path into marketing and the importance of specializing.
Story of a Social Media Manager at Auntie Anne's
Social Media Marketing is a fun, challenging, in-demand branch of marketing. It involves keeping up with trends, being creative, and thinking outside the box. If this is a career you would like to explore, hear more about it straight from the source!
Story of a Content Writing Manager at Semrush
Many roads lead to content writing. Ana Camarena from Semrush, shares her advice on how to become successful in content writing. She discusses the various paths to success, as well as the best methods to gain experience in the field.
Story of a Social Advertising Manager at Semrush
Interested in digital marketing and want to learn what it takes to become a paid social advertiser? Watch this episode of Marketing IRL to discover the skills and experience required for the role and what it’s like to work in this exciting industry.