Goals and KPIs are one of the most important parts of your SEO strategy, yet also one of the most commonly overlooked areas. And in this guide, we’ll dive deep into the importance of properly tracking these and help you to understand the most important ones that you should be using to report on your successes.
Mobile-first indexing might sound scary, but by now it‘s something that every SEO and marketer should be familiar with. In this guide, we will teach you everything that you need to know about mobile-first indexing, what it means for SEOs, and how you should change your approach to avoid experiencing issues.
Like it or not, semantic search is here to stay. And on one hand, it helps search engines to return better and more relevant results. On the other, it adds a new layer of complexity to SEO, making it necessary to approach tasks like keyword research and content optimization in new ways. In this guide, we dive deep into what it is and how you can optimize for it.
What is content syndication? Content syndication involves having your content published across the web on relevant channels that can help you garner additional traffic and backlinks by reaching the correct audience. Learn how content syndication works and how to create your own strategy by reading our content syndication guide.
Having a solid content strategy is a sure-fire way to get a competitive advantage, but too few marketers take the time to properly put one together. In this guide, we share a proven step-by-step process to help you to build out a content strategy template from scratch and focus your efforts on driving success from your content.
Many brands like the idea of being able to outsource content writing, but some struggle to implement outsourcing for a number of reasons. We surveyed 485 respondents to find out why they choose to (or not to) outsource content writing, the main challenges they‘re facing, and the benefits they get from it. Check out our findings and get actionable advice on how to execute your outsourcing strategy!