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Bonnie Burns in My 5 Favorite Things About Being an SEO
Doing SEO never gets boring. From new updates, new processes, new techniques. Things that worked, no longer work, may work in the future. I've been doing SEO for 16 years and it has yet to make me yawn. I am proud of my career :-)Join the discussion
It should be obvious to anyone reading this that the effective integration of email marketing and social media is a lot of work. Email marketing isn't dead, but lazy marketing is. Many are quick to declare the death of something, when in reality, consumers just expect better experience and many of the people responsible for delivering it won't put in the work needed to make it happen. This happened a few years ago with link building. Around the beginning of 2011, it wasn't effective to just spam a blog or purchase a link in a directory any longer. You actually had to develop useful content that other websites would deem valuable to link to. This marked a major uptick in the effort required to run a successful link building campaign. Rather increase their effort, many SEOs declared the death of link building instead.Join the discussion
Nice post, Emma. I use infogrpahics a lot but also repurpose them into smaller images for blog posts. I also take old content and update it before sharing, which even brings in those who already viewed the page due to it being updated content. Love the advice on appealing to emotion as well.Join the discussion