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PPC
Google Ads audiences are a powerful feature that can be leveraged to optimize search campaigns. Let‘s take a look at ways in-market audiences can be leveraged to improve the quality of search traffic and increase conversions rates.
In September 2019, Google announced that the currently 14-year-old “nofollow” attribute is set to receive two significant new siblings: the “sponsored” attribute and the “ugc” attribute (UGC stands for “user-generated content”). So, why improve something if it’s not broken? Why two new attributes where before one was seemingly working perfectly well? Let’s get into it.
As a community or social media manager, you will be glad to have this event calendar at hand. It allows you to filter the events by month, category or even country to help you build exceptional thematic and occasion-based campaigns. Add a bit of fun to your marketing activities with the SEMrush Social Media Events Calendar 2020!
SEO
Today I want to explain and briefly touch on how the concept of real user metrics and the way we measure performance change in 2019 and beyond.
In last week‘s #SEMrushchat, the community and guest @lilachbullock discussed the reasons behind and the strategies for content repurposing. See important insights on things to do, things to avoid, factors to consider, and tools to make repurposing easier. Check them out and share your thoughts in the comments or via social.
When it comes to small businesses marketing their brand, we know 73% invest in social media marketing, with channels like Facebook, Instagram, and Twitter taking the lead. But recent research shows that one in three UK adults are cutting back on social media. Find out why and how you can take care of the followers you still have, and perhaps earn more.
SEO
Early in November Google announced that they’ve added a beta version of the ‘Speed Report’ to Search Console. This guide will go into detail on how you can use this new feature to improve your site speed and provide real, measurable results on your website.
It has been an eventful two weeks; BERT is one everyone‘s mind and the talk of the search community (we have more info on that below). Plus, there several important updates regarding Google Ads and there is tool news all marketers need to see. Also, the days of Flash are officially coming to an end (we know, you already thought Flash was dead, but it is “official“ now).
The month of October brought new and updated functionalities for SEMrush tools, from a bulk analysis report in Traffic Analytics to an expansion of Market Explorer (with a special offer for those wanting to try it out).
Learn How Type A Media deals with KPI structures with clients. Their strategy can help you show businesses and clients what really matters and how to get the results they need. Ross breaks down Conversational, Informational, and Transactional KPIs and what you need to know about each of them; check it out.

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