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Many companies launch split tests hoping for the best. They disregard the rules of A/B testing and commit some major mistakes rendering their efforts useless. So, if you’ve been split testing emails but see no viable results, keep on reading. I’m going to show you the most common A/B testing mistakes sabotaging your efforts.
Going by the growing importance of Influencer marketing, it has become all the more important for businesses to roll-up-their sleeves and dig into their social media networks to scope out the top macro or micro-influencers in their respective domains. Here I have cataloged some counterintuitive hacks that are sure to help businesses draw some pre-champions on board, if not the champions, to promote their brands, and in turn their products.
SEO
Our Google News Digest reviews all the changes and updates made by Google in the past two weeks. So check out all the changes and ensure you are staying as informed as possible.
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SEO
Direct website visits are usually assumed to be the result of higher SERP positions, not vice versa. And yet site visits is exactly what our study named the most important Google ranking factor among those we analyzed. Moreover, we traded correlation analysis for the Random Forest algorithm. We would like to reveal the details of our methodology and bust some popular misconceptions, so that you can safely rely on our takeaways.
There are dozens of black hat techniques that are still in use today. This article is not meant to be an all-inclusive list of those techniques; instead, it is meant to discuss the techniques that are most likely to be used by an agency and to help you, the customer, determine whether your agency is using them.
Let‘s take a closer look at emoticons, memes, and GIFs and try to deduce if they are worth being a part of your social media marketing efforts as well as teach you a thing or two that will help you use these graphics without embarrassing yourself.
SEO
Last week‘s special edition #SEMrushchat was dedicated to SEO questions that marketers need to answer before the end of 2017. While at Pubcon in Las Vegas, the SEMrush team had the chance to speak to many experts about backlinks, “nofollow“ attribute, AMP, and other SEO topics that digital marketers deal with every day.
From improving your content formats to increasing your site‘s visual appeal, there are lots of factors that can help you better the user experience of your website or blog. If you don’t put effort into maximizing your site’s UX, the time and effort you spend on research and writing will only go to waste.
SEO
Commercial intent keywords have the power to drive targeted traffic which ultimately converts to more sales and revenue. So, how do we find commercial intent keyword phrases? The process is really simple, and I am going to break down several ways to research these keywords and offer insights you can use.
Blogging is a powerful marketing tool. To help you get the best out of your blog, we have gathered a list of 8 SEMrush tools that will help you streamline the routine of content creation and let your creative side thrive.