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Many people feel content marketing it easy, but it is not just about creating content. Content marketing is a skill that requires continual education, targeted research, analytical skills and much more. We created a quiz to help you determine if some of your skills are up to par.
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Collecting leads is always a challenge for small business owners. Consumers don’t like filling out forms and giving away their personal information, and they dislike it even more on a small screen. LinkedIn has found a way to help.
SEMrush research shows that the percentage of the mobile search queries is constantly growing. So now it’s time to face mobile SEO if you’ve been avoiding it thus far. Learn the basics with this guide: how to choose a configuration for mobile website, how to optimize its content and usability, and how to reconsider your keyword strategy.
SEO
To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. However, that is not always easy to understand what kind of data you should take into account to assess and improve your Content Marketing strategy. In this article, you‘ll find 23 essential content metrics and learn how you can interpret, analyze and measure it.
When you’re looking at advertising through social media, the first obvious choice is Facebook. But if you’re wanting to advertise on other platforms, what else should you consider? Should you be thinking about platforms such as Instagram?
Content marketing is on everyone’s lips now, it has become a ubiquitous practice, with 88% of B2B companies using it in 2016, according to the joint research by Content Marketing Institute and MarketingProfs. But if content is an important element of a marketing strategy and is used by a large number businesses, then why do so many companies fail to achieve the desired results with it?
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Blogging and SEO go hand in hand. You will rarely find a successful blog that doesn’t rely on search engine traffic. Which is why it is important that you are aware of the ever evolving Google Search algorithms and accommodate those changes in your blog’s SEO strategy.
Google is going to continue to positively reinforce content focused on providing user value, and there is a strong possibility that it will continue to adjust it‘s core (and Panda) algorithms to refine it‘s results.
SEO
The main ingredients for a good content are well known — coherent writing, illustrative visuals, and the keen desire to help the user. But you wouldn‘t get far without the right SEO tools. Here are a few tips on how to take your content to the next level.
We decided to find information on the most common legal and ethical aspects of blogging and content marketing, discuss ethical borders and make a roundup useful to both novice writers and experts.

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