Does your business need a killer mobile marketing strategy? In the age we live in, you can walk around any major city and see people with their faces glued to their phones. The average person spends 47 minutes per day on mobile social media apps alone, which means simply ignoring mobile marketing isn’t an option.
Knowing the current mobile marketing statistics can help you develop a robust mobile marketing strategy and stay ahead of your competition.
Mobile Marketing Size and Growth Statistics
- The digital population in the U.S. is huge, with almost 300 million active internet users.
- In 2019, there were nearly 450 million wireless mobile subscribers in the U.S.
- By 2024, there will be over 290 million smartphone users.
- 280 million Americans (84.2%) access the internet on their phones in 2021.
- By 2025, the number of people who use the internet on their phones will increase by ten million to 86.7% of Americans.
- Smartphones make up 77.5% of the global mobile device market.
- In 2021, Android remains the leading mobile operating system worldwide, owning a 71.93% market share.
- In 2019, PC and mobile usage became even. Whereas in 2016, mobile only accounted for 40% of daily usage time.
- The growth of mobile usage is thanks to economic cellphones, compared to more expensive laptop options.
Mobile User Behavior Statistics
- Users in the U.S. spend 49% of their phone time on social media, including Instagram, Facebook, and chat apps like Facebook Messenger and Whatsapp.
- In 2020, YouTube’s mobile app had reached just over 72% of Americans.
- 46% of Americans searched for more information about a product or service on a mobile app.
- The main reason subscribers unsubscribe from a brand’s mobile messaging is an overload of messages and updates.
- 69% of people use the internet while they’re on the go.
- 58% of Americans use the search engine on their smartphone at least once a month.
- The vast majority of time spent on the internet is through mobile apps. In 2022, the daily time spent on mobile apps is projected to reach 227 minutes per day, up from 215 minutes in 2020.
Global Mobile Advertising Demand Statistics
- In 2019, mobile advertising spending totaled 189 billion USD and is expected to surpass 240 billion USD by 2022.
- Even though mobile advertising has seen rapid growth over the last few years, growth is expected to slow by 10.4% by the end of 2022.
- In 2020, the U.S. was the leading largest mobile advertising spending market globally, resulting in $120.4 billion.
- By 2024, it’s predicted that the U.S. mobile advertising spending market will reach $145.26 billion.
- The second-largest mobile advertising market was China, worth $72.2 billion in 2020.
- In the U.S. alone, mobile ad spending is over $5986 million in 2021 and will reach $93260 million by 2024.
- In 2020, Thailand was expected to be the fastest-growing mobile advertising market globally, with an annual growth of 46%.
- India was the runner-up for the fastest-growing advertising market with a 42% annual growth rate.
- In 2019, Android accounted for 49% of monetized mobile in-app ad impressions, which was down by 67% in 2018.
- Among retailers, 63% say that social media was the best place to run ads to get more people to their online store.
Smartphone App Usage Statistics
- The most popular type of apps in the U.S. are communication apps, followed by gaming and entertainment apps.
- Word-of-mouth recommendations heavily influence users on which app they should download.
- Some 76% of people use the internet browser the most out of every cellphone app they have.
- In 2020, 57% of internet users in the U.S. accessed Google Maps on their mobile phones.
- YouTube was the most used mobile app in 2020, with a 72.8% internet user share.
- The Disney+ app was the most profitable in the iPhone Apple store in 2020, which generated over $18.33 million in revenue from iOS users.
- Tinder was the second-highest generating app in 2020 with $27.6 million in user revenue.
- Among Us was the most downloaded app in the Apple store in 2020 with 8.22 million downloads.
- The video app TikTok was the second most downloaded app of 2020 resulting in around 3.2 million downloads.
- The popularity of Android apps is also nothing to scoff at. Coin Master was the highest-earning Android app of 2020, which made $62.9 million.
- Following Coin Master was Candy Crush Saga, holding $29.01 million in revenue.
- 16% of women say Instagram is an app that they couldn’t do without.
- On the other hand, 10% of men said it would bother them if they didn’t have YouTube.
Mobile and Social Media Marketing Statistics
- The number of mobile-only social network users in the U.S. is 115.9 million in 2021.
- People use social media for all sorts of reasons. In 2019, 77% of people used Instagram for viewing photos, which made it the leading video-viewing platform.
- As for watching videos, Instagram and Snapchat are head-on-head, with 51% of people preferring to consume videos on these platforms.
- Facebook still has its place as the king social network in the U.S. with 169.76 million active users.
- After the Cambridge Analytica scandal in 2018, most Facebook users said they would be extremely careful with what information they give, while 20% said they wouldn’t make any changes at all.
- Mobile Facebook users spend an average of 769.16 minutes per month on the platform.
- In 2019, Facebook Messenger was the most popular mobile messaging app with 106.4 million (or 57% of the population) unique users in the U.S.
- The most downloaded mobile chat apps in the U.S. include Whatsapp, Facebook Messenger, Messenger Lite, and Telegram.
- Snapchat was the most important social network among 41% of teens in 2019.
- In 2020, 43% of Android users who installed WhatsApp also used the app daily.
- Social media accounted for 5.4% of all mobile visits in the U.S. in 2019.
- Mobile accounted for 83% of all social media visits in 2019.
- In 2020, 43.7% of Americans used Instagram filters or similar augmented reality features on their social media apps.
- In 2020, adults spend an average of 24 minutes per day on mobile messaging apps, which was a great way to keep up with friends and family during the pandemic.
Mobile Entertainment Statistics
- In the last quarter of 2019, adults in the U.S. spent an average of seven minutes per day watching videos through mobile apps, four minutes less than in the first quarter of 2019.
- The average time spent watching TV was just under four hours, down by 7% year-on-year.
- Meanwhile, video consumption via a TV-connected device grew by 17% in 2019.
- In 2020, 30.8% of people used internet-connected TVs to stream videos, while 16.3% used mobile devices.
- As of September 2019, over 163.76 million mobile users opened YouTube, making it the most popular mobile music and video app in the U.S.
- Netflix came second with 45.66 million monthly active mobile users.
- Spotify had a reach of 23.7% of mobile users in 2019.
- In 2020, 31% of mobile users opened Spotify to listen to podcasts.
- A slightly less popular app to listen to podcasts was Apple Podcasts, with a 22% share of listeners.
- The most popular devices for listening to podcasts include smartphones, tablets, or other mobile devices.
Usage of Mobile for Shopping Statistics
- In 2020, eCommerce spending in the U.S. reached $47.8 billion, with 31% of retail spending made on mobile devices.
- In 2019, mobile eCommerce spending reached $39 billion in the U.S. alone.
- Also, in 2019, 57% of people said they looked for a mobile retail app to see more information about a product or service.
- Out of the 57% of people who looked for products, 51% made a purchase from a mobile retail app.
- However, only 28% of people used a mobile wallet to pay for their products, demonstrating the hesitation to fully commit to mobile payment services.
- Tablets had a 3.32% conversion rate in 2020.
- The most common reason people use mobile devices in stores is to compare product prices offered by different retailers.
- In 2020, the value of in-store mobile payments reached $503 billion.
- In 2019, 28% of Americans had used a mobile wallet.
- Additionally, 51% stated they had never used a mobile wallet and weren’t interested in trying it.
- The largest reason for not wanting to try mobile wallets is security and not knowing which stores accept them.
Mobile marketing statistics give us insight into how digital technologies are shaping the market. Current business owners looking to grow their revenue are optimizing their business for mobile, whether that’s mobile advertisements, improving mobile SEO, or focusing on consumer trends and behavior.
If you want your business to maintain a competitive edge, keep these mobile marketing statistics in mind when planning your mobile marketing strategy.
We got our sources from Statista Premium.