Top 11 SEO Certifications (Free & Paid)

Vlado Pavlik

Nov 30, 20227 min read
SEO Certifications


What Is SEO Certification?

You can earn an SEO certification from education platforms, digital marketing agencies, or other SEO-related businesses. SEO certificates are awarded after you complete the assessment at the end of a specific course.

Because there are no university degrees in SEO, certifications are a popular way to prove your knowledge of SEO basics. Especially if you are just starting your career as an SEO specialist.

In this post, we'll examine the best free and paid SEO certificates. Read on.

Best SEO Certificates

The following are some of the best SEO certifications out there. 

These companies and organizations have strong credentials. And their courses are thorough, well-structured, and taught by knowledgeable professionals. 

  1. SEO Crash Course by Semrush
  2. SEO Principles by Semrush
  3. Crafting a Winning SEO Strategy by Semrush
  4. Content-Led SEO by Semrush
  5. Google SEO Fundamentals by UC Davis
  6. SEO Certification Course by Hubspot
  7. SEO Training by ClickMinded
  8. Search Engine Optimization Program by Simplilearn
  9. Google Analytics 4 Course by Google
  10. All-around SEO Training by Yoast
  11. Advanced SEO Certification Training by MarketMotive

Upon completion of any of these courses, you'll receive a certificate you can share with your prospective employers or on LinkedIn. 

1. SEO Crash Course by Semrush

Best for: beginner and intermediate SEOs

Duration: 2 hours

Cost: free

Certificate: yes

Instructor(s): Brian Dean

At Semrush, we offer a full range of online courses and exams. A great place to start your SEO learning journey is the SEO Crash Course

This course lays the groundwork for more advanced training in different areas of your expertise through the Semrush Academy.

Semrush SEO Crash Course

After finishing the course, you can take the exam. If you pass, you'll be awarded a certificate:

semrush academy certificate

We offer many more SEO-related courses. Let’s look at some of the other popular options.

2. SEO Principles by Semrush

Best for: beginner SEOs

Duration: 1 hour

Cost: free

Certificate: yes

Instructor(s): Kyle Byers

This SEO Principles course is tailored for absolute beginners who want to learn the fundamentals of SEO. 

It teaches you the three main aspects of SEO: on-page SEO, off-page SEO, and technical SEO.

All in an easy-to-understand way. So you'll learn the essential strategies to start optimizing your site. 

SEO Principles course by Semrush

Each video lesson is paired with a short quiz to test your understanding of the topics covered. 

And as with other courses on our platform, completing this course and the exam afterward earns you a certificate.

We promise: In one hour, you'll have a solid grasp of what makes a site "SEO-optimized."

So give this course a try and enter the world of SEO.

3. Crafting a Winning SEO Strategy by Semrush

Best for: intermediate and advanced SEOs

Duration: 44 mins

Cost: free

Certificate: yes

Instructor(s): Kevin Indig

This is another value-packed course on our platform. Crafting a Winning SEO Strategy is for experienced SEO professionals working in an in-house capacity.

It teaches you how to develop and implement a comprehensive SEO strategy tailored to your organization's specific needs and goals.

You’ll also learn how to get buy-in from the top management. And how to communicate the value of your SEO strategy to them.

Crafting a Winning SEO Strategy course

To make the course more interactive, we’ve added a short quiz after every module.

And at the end of the course, we’ll ask you to take an exam. If you pass, we’ll award you a certificate.

This course is a must-try if you’re looking to create a real impact within your organization.

4. Content-Led SEO by Semrush

Best for: beginner and intermediate SEOs

Duration: 7 hours

Cost: free

Certificate: yes

Instructor(s): Brian Dean

Our Content-Led SEO course is perfect for anyone who’s serious about cracking number one Google rankings.

You’ll learn new content creation frameworks, link building techniques, and strategies to scale up your SEO game overall.

Content-Led SEO course

Throughout the course, you’ll find downloadable worksheets that contain actionable next steps so you can implement the strategies on your own website.

By the end of this seven-hour course, you’ll be well on your way to achieving higher rankings on Google.

And if you complete the course exam, you’ll earn a certificate.

5. Google SEO Fundamentals by UC Davis

Best for: SEO beginners

Duration: 29 hours

Cost: free

Certificate: yes

Instructor(s): Rebekah May, Eric Enge

Google doesn’t provide a Google SEO certification. If anyone claims they are a “Google Certified SEO Specialist,” they misspoke.

However, Google recommends a free online SEO certification course called Google SEO Fundamentals which is part of an SEO Specialization series created by the University of California, Davis, and powered by Coursera.

google seo fundamentals

This course is broken down into four modules and takes about 29 hours to complete, with a certification offered after completing the final exam.

Each learning module includes a “bite-sized” video tutorial. And a quick quiz at the end to test your knowledge.

Tip: If you need to learn digital marketing basics, check out the free course by Google Digital Garage called Fundamentals of digital marketing

6. SEO Certification Course by HubSpot

Best for: SEO beginners

Duration: 4 hours

Cost: free

Certificate: yes

Instructor(s): Rachel Sheldon, Matthew Howells-Barby

This SEO Certification Course is given by HubSpot, a company known for its inbound marketing and sales software. 

The video course, which lasts almost four hours, teaches SEO basics through six lessons, 25 videos, and five quizzes.

hubspot seo course

The well-produced videos cover topics like on-page SEO, technical SEO, keyword research, link building, optimization for rich snippets, and SEO reporting.

Tip: Also take HubSpot's Inbound Marketing Course, which is aimed at novices who want to learn more about inbound methodologies and strategies.

7. SEO Training by ClickMinded

Best for: beginners to intermediate SEOs

Duration: 5 hours

Cost: $997

Certificate: yes

Instructor(s): Tommy Griffith

The SEO Training by ClickMinded has helped “8,702 startups, agencies, entrepreneurs and students learn SEO, get higher rankings, and more traffic.”

clickminded seo training courses

This training includes the following:

  • SEO fundamentals
  • Introduction to SEO tools
  • How to optimize for any search engine
  • Keyword research advice
  • Introduction to Google Search Console
  • Certification exam

ClickMinded also offers training in paid advertising, content marketing, email marketing, social media marketing, sales funnels, and web analytics.

8. Search Engine Optimization (SEO) Course by Simplilearn

Best for: beginner SEOs

Duration: 12 hours

Cost: paid

Certificate: yes

Simplilearn is a leading certification training provider with over 400 courses in various areas. Within their platform called SkillUp, they offer free courses that help beginners build strong foundational skills for career growth.

The Search Engine Optimization (SEO) Course offers 12 hours of live virtual classes covering all the basics an SEO beginner needs to know. Topics include keyword research, competitive intelligence, website planning, and tips on how to build a career in SEO.

9. Google Analytics 4 Course by Google

Best for: intermediate to advanced SEOs (or anyone who wants to learn Google Analytics 4)

Duration: 10 hours

Cost: free

Certificate: yes

Universal Analytics (UA) has now been replaced by a next-generation analytics solution called Google Analytics 4 (GA4).

So you need to learn all about it. And Google is happy to help in this process.

They created an interactive Google Analytics 4 Course on Skillshop that will help you get to know the new platform and earn an official Google Analytics Certification.

google analytics certification

In a series of lectures, you'll learn how to set up a Google Analytics 4 property, how to use its various reporting tools, what the key measurement features are, and how to work with the data in the most effective way. 

The full series takes up to 10 hours to complete.

10. All-around SEO Training by Yoast

Best for: beginner and intermediate SEOs

Duration: 3 hours

Cost: $99/year (includes other courses in the Yoast Academy + Yoast SEO Premium plugin)

Certificate: yes

Instructor(s): Joost de Valk and other SEO experts from Yoast

The All-around SEO Training is a simple, easy-to-digest video course by the creators of the world's most popular WordPress SEO plugin—Yoast.

The course includes over three hours of videos, sliced into 39 short clips. The lessons are taught by SEO professionals from Yoast, including their founder Joost de Valk.

all-around seo training from yoast

You can test your knowledge with several quizzes throughout the course that will help you train your newly gained knowledge. You'll need at least an 80% score to pass each quiz.

After completing the course, you'll get an SEO certificate. And you'll be able to download actionable PDF files for further reference. 

11. Advanced SEO Certification Training by Market Motive

Best for: intermediate SEOs

Duration: 30+ hours of videos and 15+ hours of live online classes

Cost: paid; $1,199 for self-paced learning; $1,499 for the online boot camp (the price also varies based on your location)

Certificate: yes

Instructor(s): Matt Bailey

Market Motive, an internet marketing training company, offers their Advanced Search Engine Optimization (SEO) Certification Training to help “master the process of organically driving traffic to your website by learning critical components such as keyword research, on-page and off-page optimization, and SEO analytics.” 

advanced seo training us

The course is provided in self-paced training and online boot camp formats. Those who would benefit most from this training are marketers, content writers, sales professionals, entrepreneurs, and business owners. 

To get certified in advanced SEO, you need to complete three projects and one simulation test with a minimum score of 60%. 

There are no minimum requirements to take the course, but Market Motive advises anyone interested to complete its SEO foundations course first.


What Is an SEO Certificate?

An SEO certificate is a document that confirms that you have successfully completed an online SEO course or training. It is usually issued in the form of a PDF document so you can attach it to your CV or LinkedIn profile. 

Is SEO Certification Worth It?

If you are just starting or want to improve your qualifications, a structured program taught by an SEO specialist can be a good idea.

If you already have a lot of SEO experience, clients, and proven SEO successes, you probably can do without it.

True SEO expertise comes through a combination of:

  • Theoretical training or learning
  • Hands-on experience 
  • Getting outstanding results for real-world businesses

While SEO courses and certificates may be helpful, they are not enough to make you an SEO expert. 

Does Google Have an SEO Certification?

Google does not provide any kind of general SEO specialist certification. However, they do recommend some SEO courses and have their own learning platform called Digital Garage, where you can improve your knowledge in the areas of digital marketing, career development, and data analysis.

How Much Does SEO Certification Cost?

The costs for certifications range from nothing to thousands of dollars. The price tag does not always reflect the value of the course, so make sure to pick a course created by a reliable institution and taught by an industry-acknowledged SEO expert. 

How to Get an SEO Certification?

A simple way to get certified in SEO is to take some of the free courses provided by Semrush Academy.

You can take courses and get certifications in beginner SEO, advanced SEO, link building, competitive analysis, keyword research, content marketing, and much more.

Author Photo
Vlado has over 8 years of experience in SEO, content strategy, and inbound marketing. He’s the former Head of Content at Mangools, and the owner of several websites. He enjoys explaining complex SEO topics in an easy-to-understand way.
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