Competitive Research with Semrush

A comprehensive solution to inform your marketing strategy and outperform the competition.

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Reveal the most popular products, services, and content your competitors rely on.

Identify competitors’ best-performing marketing channels to scale up your efficiency.

Efficiently reach a new market, based on audience interests, demographics, and overlap.

Find growth opportunities in current and potential markets.

Single source of data for the entire company

For marketing tactics

Analyze your competitors' traffic and keyword strategies, ads, content, and social media. Target at their gaps. Research and report with one solution.

For affiliate marketing

Discover competitors’ affiliates and partners. Score your options. Check audience overlap. Widen your network.

For media buying

Score publications based on their popularity among your audience. Find media placements. Track their efficiency.

For market expansion

Analyze & report on any market or industry in 190 countries and regions. Track market growth. Set benchmarks.

For business decision-making

Find growth opportunities and low-competition niches. Get insightful reports. Plan smarter strategies, based on competitors’ positioning and marketing mix.

Arm your team with the competitive research solution

Popular features

Analysis of any website traffic

Mobile and desktop traffic
Traffic sources: direct, search, referral, paid, and social
Countries where visitors come from
Platforms visited before and after your competitor’s site

Top pages on competitors’ websites

Visits to the cart, trial, and checkout success pages
New landing pages in promo
Most popular products, services, and categories

Content and social media engagement

Articles that drive the most organic traffic
Topics that generate the most mentions and backlinks
Social media audience growth
Engagement metrics in comparison

Paid traffic insights

Paid keywords and live ad examples
Texts and banners of display ads
Product Listing Ads and your Google Shopping rivals

Competitors’ organic performance

Keywords they rank for in Google
Backlinks they have
Pages in the top 3 and top 10 of Google’s SERP
Gaps & opportunities you miss

Market trends & benchmarks

Industry averages and leaders
Companies’ digital market shares
Market seasonality
Audience demographics and interests

Start analyzing your market and competitors

Trusted data for your business decisions

810

million websites

190

regions and countries

20

billion keywords

39

trillion backlinks

Pricing for the Semrush Competitive Research Bundle

Competitive Research Bundle gives you access to 40+ tools for:

Website Traffic Analysis
Market Research
Social Media
Paid Ads
Search Organic Performance
PR and Content

Pro + CI Add-on

40+ tools
Traffic Analytics
Market Explorer
5 projects
500 keywords to track
PDF export

Guru + CI Add-on

40+ tools
Traffic Analytics
Market Explorer
15 projects
1500 keywords to track
Content Marketing platform
Multitargeting
Marketing Calendar

Business + CI Add-on

40+ tools
Traffic Analytics
Market Explorer
40 projects
5000 keywords to track
Content Marketing platform
Multitargeting
Marketing Calendar
Google Data Studio integration

Semrush data is regularly featured in

Ground your research on reliable data

Join 5,000,000+ of Marketers Worldwide

Shlomi Meshulam

CEO and founder, Adactive

There is no end to the amount of data you can get from Semrush. The research part is incomparable, we can learn instantly about customers’ competitors, backlinks and content. We have an exclusive database too, which gives us that competitive advantage.

Nick Wilsdon

Product Owner, Search Vodafone Group

The most important thing I can have really is data. Data is my currency. I need to support initiatives, business cases - any tools that give me the insight I find incredibly useful. Then when it comes to measuring these initiatives the reporting comes in handy. Semrush is a very solid package that delivers exactly that.

Emanuele Arosio

Head of SEO Triboo Digitale Group

We can’t imagine our online promotion without Semrush. When we approach a new customer, the first thing we look at is their brand visibility, and with the help of Semrush we do our best to boost it.

Leonardo Saroni

Senior Product Owner

Whenever someone signs up for the affiliate program we can use the tool to have an understanding of their traffic mix. Are they strong at SEO, how much traffic do they have, are they buying that traffic, what is their potential to actually generate transactions.

Resources

Competitor Analysis in Uncertain Times

Blog post: 7 Competitor Insights You Can Get in 30 Minutes

Blog post: Researching New Markets: A 3-Step Guide

Blog post: 8 Insights You Can Gain from Competitors’ Top Pages

How to Estimate Market Potential with Fast and Cost-Effective Competitive Landscape Analysis

Blog post: Analyzing Other Websites' Traffic with Semrush