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Competitive Research with SEMrush

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Reveal the most popular products, services, and content your competitors rely on.

Identify competitors’ best-performing marketing channels to scale up your efficiency.

Efficiently reach a new market, based on audience interests, demographics, and overlap.

Find growth opportunities in current and potential markets.

Single source of data for the entire company

For marketing tactics

Analyze your competitors' traffic and keyword strategies, ads, content, and social media. Target at their gaps. Research and report with one solution.

For affiliate marketing

Discover competitors’ affiliates and partners. Score your options. Check audience overlap. Widen your network.

For media buying

Score publications based on their popularity among your audience. Find media placements. Track their efficiency.

For market expansion

Analyze & report on any market or industry in 190 countries and regions. Track market growth. Set benchmarks.

For business decision-making

Find growth opportunities and low-competition niches. Get insightful reports. Plan smarter strategies, based on competitors’ positioning and marketing mix.

Arm your team with the competitive research solution

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Popular features

Analysis of any website traffic

  • Mobile and desktop traffic
  • Traffic sources: direct, search, referral, paid, and social
  • Countries where visitors come from
  • Platforms visited before and after your competitor’s site
Analysis of any website traffic

Top pages on competitors’ websites

  • Visits to the cart, trial, and checkout success pages
  • New landing pages in promo
  • Most popular products, services, and categories
Top pages on competitors’ websites

Content and social media engagement

  • Articles that drive the most organic traffic
  • Topics that generate the most mentions and backlinks
  • Social media audience growth
  • Engagement metrics in comparison
Content and social media engagement

Paid traffic insights

  • Paid keywords and live ad examples
  • Texts and banners of display ads
  • Product Listing Ads and your Google Shopping rivals
Paid traffic insights

Competitors’ organic performance

  • Keywords they rank for in Google
  • Backlinks they have
  • Pages in the top 3 and top 10 of Google’s SERP
  • Gaps & opportunities you miss
Competitors’ organic performance

Market trends & benchmarks

  • Industry averages and leaders
  • Companies’ digital market shares
  • Market seasonality
  • Audience demographics and interests
Market trends & benchmarks

Start analyzing your market and competitors

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Trusted data for your business decisions

730
million websites
190
regions and countries
18
billion keywords
29
trillion backlinks

Pricing for the SEMrush Competitive Research Bundle

Competitive Research Bundle gives you access to 40+ tools for:

  • Website Traffic Analysis
  • Market Research
  • Social Media
  • Paid Ads
  • Search Organic Performance
  • PR and Content

Pro + CI Add-on

$299
.95 per month
Try for free
  • 40+ tools
  • Traffic Analytics
  • Market Explorer
  • 3 projects
  • 500 keywords to track
  • PDF export

Guru + CI Add-on

$399
.95 per month
Try for free
  • 40+ tools
  • Traffic Analytics
  • Market Explorer
  • 15 projects
  • 1500 keywords to track
  • Branded PDF reports
  • Content Marketing platform
  • Multitargeting
  • Marketing Calendar

Business + CI Add-on

$599
.95 per month
Subscribe
  • 40+ tools
  • Traffic Analytics
  • Market Explorer
  • 25 projects
  • 5000 keywords to track
  • Branded and Whitelabel PDF reports
  • Content Marketing platform
  • Multitargeting
  • Marketing Calendar
  • Google Data Studio integration

SEMrush data is regularly featured in

Ground your research on reliable data

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Join 5,000,000+ of Marketers Worldwide

Shlomi Meshulam
CEO and founder, Adactive

There is no end to the amount of data you can get from SEMrush. The research part is incomparable, we can learn instantly about customers’ competitors, backlinks and content. We have an exclusive database too, which gives us that competitive advantage.

Nick Wilsdon
Product Owner, Search Vodafone Group

The most important thing I can have really is data. Data is my currency. I need to support initiatives, business cases - any tools that give me the insight I find incredibly useful. Then when it comes to measuring these initiatives the reporting comes in handy. SEMrush is a very solid package that delivers exactly that.

Emanuele Arosio
Head of SEO Triboo Digitale Group

We can’t imagine our online promotion without SEMrush. When we approach a new customer, the first thing we look at is their brand visibility, and with the help of SEMrush we do our best to boost it.

Leonardo Saroni
Senior Product Owner

Whenever someone signs up for the affiliate program we can use the tool to have an understanding of their traffic mix. Are they strong at SEO, how much traffic do they have, are they buying that traffic, what is their potential to actually generate transactions.

Resources

How-to Guide on Competitor Research & Market Analysis

How-to Guide on Competitor Research & Market Analysis

 7 Competitor Insights You Can Get in 30 Minutes

Blog post: 7 Competitor Insights You Can Get in 30 Minutes

 Researching New Markets: A 3-Step Guide

Blog post: Researching New Markets: A 3-Step Guide

 8 Insights You Can Gain from Competitors’ Top Pages

Blog post: 8 Insights You Can Gain from Competitors’ Top Pages

 How Y Combinator Graduates Hacked the Website Traffic Growth

Research: How Y Combinator Graduates Hacked the Website Traffic Growth

 Analyzing Other Websites

Blog post: Analyzing Other Websites' Traffic with SEMrush