Single source of data for the entire company
For marketing tactics
Analyze your competitors' traffic and keyword strategies, ads, content, and social media. Target at their gaps. Research and report with one solution.
For affiliate marketing
Discover competitors’ affiliates and partners. Score your options. Check audience overlap. Widen your network.
For media buying
Score publications based on their popularity among your audience. Find media placements. Track their efficiency.
For market expansion
Analyze & report on any market or industry in 190 countries and regions. Track market growth. Set benchmarks.
For business decision-making
Find growth opportunities and low-competition niches. Get insightful reports. Plan smarter strategies, based on competitors’ positioning and marketing mix.
Arm your team with the competitive research solution
Popular features
Analysis of any website traffic
- Mobile and desktop traffic
- Traffic sources: direct, search, referral, paid, and social
- Countries where visitors come from
- Platforms visited before and after your competitor’s site

Top pages on competitors’ websites
- Visits to the cart, trial, and checkout success pages
- New landing pages in promo
- Most popular products, services, and categories

Content and social media engagement
- Articles that drive the most organic traffic
- Topics that generate the most mentions and backlinks
- Social media audience growth
- Engagement metrics in comparison

Paid traffic insights
- Paid keywords and live ad examples
- Texts and banners of display ads
- Product Listing Ads and your Google Shopping rivals

Competitors’ organic performance
- Keywords they rank for in Google
- Backlinks they have
- Pages in the top 3 and top 10 of Google’s SERP
- Gaps & opportunities you miss

Market trends & benchmarks
- Industry averages and leaders
- Companies’ digital market shares
- Market seasonality
- Audience demographics and interests

Start analyzing your market and competitors
Trusted data for your business decisions
Pricing for the Semrush Competitive Research Bundle
Competitive Research Bundle gives you access to 40+ tools for:
- Website Traffic Analysis
- Market Research
- Social Media
- Paid Ads
- Search Organic Performance
- PR and Content
Pro + CI Add-on
- 40+ tools
- Traffic Analytics
- Market Explorer
- 5 projects
- 500 keywords to track
- PDF export
Guru + CI Add-on
- 40+ tools
- Traffic Analytics
- Market Explorer
- 15 projects
- 1500 keywords to track
- Content Marketing platform
- Multitargeting
- Marketing Calendar
Business + CI Add-on
- 40+ tools
- Traffic Analytics
- Market Explorer
- 40 projects
- 5000 keywords to track
- Content Marketing platform
- Multitargeting
- Marketing Calendar
- Google Data Studio integration
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Resources

Competitor Analysis in Uncertain Times

Blog post: 7 Competitor Insights You Can Get in 30 Minutes

Blog post: Researching New Markets: A 3-Step Guide

Blog post: 8 Insights You Can Gain from Competitors’ Top Pages

How to Estimate Market Potential with Fast and Cost-Effective Competitive Landscape Analysis

Blog post: Analyzing Other Websites' Traffic with Semrush