Launching a Project

Go to SEMrush → Projects or locate the Projects button next to the SEMrush search bar. Enter a domain name to base the Project on, a Project name and hit "Create." We recommend that you enter your root domain, and not the www-version of your site in this step (for example, ebay.com instead of www.ebay.com) so that we will be able to crawl your entire site and not just a www subdomain. 

Once you create a Project, you will be able to set up each tool one by one. Each Project tool has its own configuration steps and parameters when setting up. 

Please note that there are two dashboards related to your account's Projects:

1. Your "My Projects" dashboard - with all of the Projects under your account.
2. A dashboard for each Project- with all of the tools set up in that Project.

You can organize and filter your projects with the help of tags. For example if you are running several projects for the same customer you just tag them with their company name and the name of the target department. Hit the “Add tag” button and type your tag in the input form.

You can add mark one project with up to 3 tags. This will allow you to arrange them by various parameters (e.g. price, deadline, etc.). To have specific projects displayed enter the tags into the search bar at the top menu.

If you are interested in just one project you can also use the search bar in the upper right corner of the screen. 

Another way to arrange your projects is the “Table Settings” menu. It allows you to check and uncheck the boxes with the names of tools that have been set up and the parameters you are monitoring and filter your projects list accordingly.

From the My Projects dashboard you will be able to see all of the Projects under your account.

Here you have a number of controls to customize your screen:

• Switch between viewing all Projects (including those shared with your account), just the Projects you’ve created, Projects shared with you, or Projects where you are the "Admin,"(if you are an Admin and have additional users on your account, you will see all of their Projects here).

• "Favorite” a Project so that it always appears at the top of the list.

• Manage columns to remove preview widgets for the Project tools that you don’t use.

• Sort by a preview widget’s metric (Site health, for example) to look at your highest and lowest performing Projects.

The Manage Columns button lets you customize the dash to show only the tools most relevant to you and your business.

• Site Audit: (Site Audit) The health score of your Project’s latest audit
• Visibility: (Position Tracking) The visibility % that your main domain has for the target keywords in your Project
• Ideas to do: (On Page SEO Checker) The number of suggestions gathered by On Page SEO checker that can be implemented to help improve your landing pages’ to rank for the keywords in your Project. 
• Audience: (Social Media Tracker) Your main Project domain’s audience size on the respective social media platform. 
• Scheduled posts: (Social Media Poster) How many posts are scheduled in your queue.
• Mentions: (Brand Monitoring) How many times SEMrush found the keyword you are tracking in your Project across the Internet.
• Toxic domains: (Backlink Audit) This is the number of toxic domains sending backlinks to your domain.
• Link building prospects: (Link Building Tool) How many domains SEMrush has found that could be targets of a link building campaign for your site.
• PPC campaigns / Keywords: (PPC Keyword Tool) The number of campaigns (blue number) and keywords (green number) that are in your PPC Keyword Tool campaign.
• Ads: (Ad Builder) The number of ads that you have created in your Ad Builder campaign.
• Organic sessions: (Organic Traffic Insights) The number of sessions that occurred on your Project domain over the past month according to Google Analytics.
• Social shares: (Content Audit) the number of times your content in Content Audit has been shared on Facebook and Twitter.

Here’s how the dashboard of a brand new Project will look:Once your tools are running, the Project's dashboard will display previews of each tool's main metrics.

Please note: Individual Project tool campaigns cannot be deleted once they've been created without deleting the entire Project. If you delete a Project, you will delete all campaigns set up.

Keep in mind that you don’t need to set up every Project tool. You can create a Projects to just run a single tool, like Site Audit or Position Tracking. Once a Project is created, you can return to it in the Project dashboard and set up a new tool at any given time.

You may see a discrepancy between the numbers shown in the preview metric on the Project dashboard and in the Project tool’s interface. This is because the widgets in the dashboard do not reflect any filters that are applied within a tool, while the metrics in a tool (such as visibility % in Position Tracking or Organic Sessions in Organic Traffic Insights) are influenced by filters applied within the tool.

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To quickly check your project limits, hit the “Limits” button and you’ll see how many limits you have remaining.

The number of Projects that you are allowed to have at once depends solely on the type of subscription you have with SEMrush.

• Free subscriptions can manage 1 Project
• Pro subscriptions can manage 3 Projects
• Guru subscriptions can manage 15 Projects
• Business subscriptions can manage 25 Projects

Each subscription level also has varying limits for using the functions within each Project tool (such as the number of pages that can be crawled in a Site Audit).

To add limits to your account, go to your subscription info page in the profile menu and request the limits you want. One of our Account Executives will get back to you shortly with more information.

To delete a Project, share a Project, or change the name of a Project, use the settings gear button to the right of the Project name in your dashboard. If a Project has been shared with you, you can “leave” the Project from here as well.

DELETING PROJECTS: When you delete a project, you are deleting all of the tools set up in the Project. For example, if you want to delete a Site Audit campaign, you will also be deleting the Position Tracking campaign, Social Media Tracker, Backlinks Audit, etc of that are in the same project. Projects cannot be recovered once deleted so please be careful when deleting a project.

Select Edit name to update the name of your Project.

Sharing allows you to provide edit access or read-only access to your Projects with another SEMrush user. This makes it easy to create transparency within your team or client relationship.

To share multiple Projects with another user, select the Share your Projects button next to Limits. Then, select the Projects that you want to share and enter the email addresses of the SEMrush users that you’d like to share your Project with. They will receive an email asking them to confirm the shared Project and then will be granted access.

It’s important to note that sharing with edit access is available to all paid users but read-only is only available to business and enterprise level accounts.

Configuring each project tool usually takes a few minutes to set up desired parameters and settings. For a step-by-step walkthrough on how to configure each tool, read the configuring chapters of the user manuals below. Or, find each tool's category in the menu to the left for more information.

• Configuring Site Audit
• Configuring Position Tracking
• Configuring On Page SEO Checker
• Configuring Backlink Audit
• Configuring Social Media Tracker
• Configuring Organic Traffic Insights
• Configuring Brand Monitoring
• Configuring PPC Keyword Tool
• Configuring Link Building Tool
• Creating Ads With Ad Builder
• Configuring Content Audit (Content Analyzer)