Your browser is out of date. The site might not be displayed correctly. Please update your browser.

White-label vs. Non White-label Reports Article

White-label reports allow you to provide accurate SEMrush information displayed with your own company's logo and branding. In order to whitelabel a report in SEMrush My Reports, you need to have a Business Level subscription. A Guru Level subscription lets you brand a report, but not white-label. Pro Level subscriptions are unable to brand or white-label a report. 

Easy to Brand

White-labeling reports allows users to easily mark our data with their own company logos and header descriptions. This saves you time when dealing with multiple customers as you can simply integrate your brand information into your SEMrush reports with a simple drag and drop.

For example, let's say Frank runs a SEO consulting business. He uses SEMrush White-label reports to send monthly updates on keyword rankings and traffic to his customers. They're happy with the data and remain loyal to Frank's business because they associate his logo with the successful SEO of their websites.

White-label vs. Non White-label Reports image 1

Professional Looking Reports

White-label reports are perfect for companies that are looking to provide quality data reports in a clean and professional manner. 

If you have built up a steady consumer base that is accustomed to receiving a specific end goal from you, it would not be wise to deviate from that process. Instead of trying to create new end goals for your clients that could take months to perfect, it only makes sense to simply White-label an existing solution that can be White-labeled as your own. Let’s say you are looking to branch out into the PPC world but do not have the funds to develop your own PPC team to issue out reports for your clients. White-labeling SEMrush’s PPC data will give you that same data for a fraction of the cost that it would take in developing your own, thus allowing you to maintain a high ROI.

Here are two examples of the final PDF of a White-label report vs a Non White-label. Notice the custom header within the White-label report as opposed to the SEMrush default header in the Non White-label report.

                                 White-label Report                                                             Non White-label Report

White-label vs. Non White-label Reports image 2

Please note: The layout pictured above is specifically for exporting PDFs from the reports and tools on the user interface.

With SEMrush, you are able to export reports in two different ways. The first way is directly from  the tool or report on the interface. So if you are in Keyword Analytics, you can export by clicking on the PDF button located in the top right.

White-label vs. Non White-label Reports image 3

The second way to export a report is with the custom PDF builder from My Reports. For more about how to create reports from scratch, read the My Reports user manual.

When you go to export data to PDF from a specific report, you will notice that there are two options: email this report and brand this report.

White-label vs. Non White-label Reports image 4

The emailing option lets you send out your data to any email address with a customizable field for the subject line and body text. This is perfect for giving your emails a more personal feel than that of a standard automated email. The white-label email option only affects what is in the subject and body of the email while company logos are added in the brand this report option.  

The brand this report option allows you to add a custom header to your PDF. This custom header includes both a logo and a brief description. Keep in mind that by default SEMrush will create PDF’s with a standard SEMrush logo in the header.

White-label vs. Non White-label Reports image 5