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Connor Lahey

blog editor AT SEMrushEditor, SEO strategist, and writer. Enjoys monitoring SERP volatility. You can find me reading Tolkien in the far north of Norway.
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importance of seo
branded content

Why You Need Branded Content (and How To Get It Right)

Branded content is content that speaks the values and the vision of your company. It is not a pen with your logo scrawled on it. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following.
Mar 31, 2021
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