content strategist AT SemrushContent strategist, SEO and writer. Enjoys monitoring SERP volatility. You can find me reading Tolkien in the far north of Norway.
On-page SEO refers to the process of optimizing pages on your site to improve rankings and user experience. Elements include content, HTML code, title tags, meta descriptions, image optimization, and more.
Competitor keyword analysis is the process of finding what keywords your competitors rank well for and using this information to level up your strategy. Learn how to find and target competitor keywords to your chances of out-ranking your rivals on the SERPs.