How To Keep Keyword Density Natural and Avoid Keyword Stuffing

SEMrush Blog

Apr 15, 20133 min read
Keep Keyword Density Natural and Avoid Keyword Stuffing

Keyword stuffing is the Lord Voldemort of the SEO world. It is one thing marketers try to stay away from as much as possible. There is a strong temptation to add as many keywords as possible to the content you have created. However, Google will pick you up on it sooner or later and you could face a hefty keyword stuffing penalty as a result. Yet, one cannot ignore the importance of adding relevant keywords to articles or blog posts. After all, without it SEO becomes virtually impossible.

Usually, the issue arises only if the content reads poorly because of all the keywords you have stuffed. If you maintain an acceptable keyword density, you are as likely to get the results you are looking for. Adding SEO keywords to content doesn’t mean you have to force them in. Trying to put in keywords that ruin the grammar and readability of the content is the foremost reason why you may incur a Google keyword stuffing penalty. In other words, you have to stuff keywords naturally.

However, that is not as easy as it sounds. One poorly used or grammatically wrong keyword can harm the quality of your content beyond repair. You have to walk a thin line between adding the important website keywords and keeping the quality of your article intact. A few keyword density tips could go a long way towards helping you add keywords to your content naturally.

Effective Keyword Research

The first step is the most important. You need to find the right keywords to include in the content before you can start stuffing them. What’s the use of adding low value keywords to your content and suffering a penalty when you can easily include the top ranked keywords and make your content SEO friendly? Semrush is among the best tools you can use for conducting effective keyword research and organizing the keywords to make them easy to access when you need them.

Semrush can help you discover high value SEO keywords using which would definitely boost your search engine ranking. Furthermore, you can also create a spreadsheet for your primary and secondary keywords.

Avoid Incorrect Phrases

In your eagerness to add keywords with high Google keyword ranking, you may end up adding incorrect phrases and sentences to the content. For example, I am driving car is not correct. You need to add ‘a’ before car to make the sentence grammatically correct. Even if you keep the keyword density at an acceptable level, using incorrect phrases would make it difficult for you to get the results you are looking for from the content you posted.

Increase the Word Count

The best way to practice keyword stuffing naturally is by increasing the word count of your content. If you write 800 words instead of 500, you can add more keywords in the extra 300 words. This way, you don’t have to force a keyword in every 20 words or so. At the same time, you should make sure you aren’t only adding fluff to the content in a bid to add words. Research beforehand so that the article or blog post remains informative and provides value to the readers.

Have the Right Mindset

The thing with writing for SEO is that your mind gets so caught up in adding the SEO keywords to the content that you stop focusing on the writing. It should be the other way around, that is, you should focus on the writing bit. If your aim is to write an informative post, you are more likely to add keywords naturally to the content. As you keep writing, you will start adding keywords that flow in well with the information rather than including them just for the sake of SEO.

Quality is the King

Keep in mind that quality is the king as far as your content is concerned. Search engines, especially Google, put great emphasis on the quality of your content when determining your rankings. The SEO keywords you use definitely help you get to the top of the rankings but they are only effective if you are producing quality content. So, what you need to do is to put quality at the forefront when writing. As mentioned above, once you are in the flow, the keywords can be added naturally.

The best way to change your mindset towards producing quality content instead of just focusing on the website keywords is to place yourself in the readers’ position. Read your article or blog post and then ask yourself whether you gained anything from it. Interest users have a limited attention span and aren’t going to pay too much heed to your content if they don’t find any value in it. Write for your readers, not the search engines and you will be able to keep your keyword stuffing natural.

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