The importance of Google Analytics and Google AdWords has grown in leaps and bounds over the years. Today, any online marketer who wishes to transcend the search engine rankings has to make use of these two services offered by Google. And for good reason too. Google may have tweaked its algorithm far too many times for the average marketer to keep up but there is no denying that Google itself provides the tools for them to get to the top.
While virtually every marketer on the planet is using AdWords and Analytics, only a few of them actually consider enrolling in the Google certification programs for each tool. Google has a certification course that lets you learn the ins and outs of Analytics and AdWords and become a better marketer and ad manager. However, with the wealth of information already available online, one does fail to see the point in incurring the cost and putting in the effort to be Google certified.
Plus, there are several peripheral tools you can use to boost the efforts you make using AdWords and Analytics. SEMrush is one of the best resources for marketers looking to take their website to the top. The primary function of SEMrush is to help you research and organize keywords but it has a handful of other great features you can use to get the results you are looking for.
After all, certification does not guarantee results. You still have to put in the hard yards to optimize your website and take it to the top of the rankings. So, in this regard, the AdWords and Analytics certification programs do appear to be quite unnecessary. But, do you seriously expect Google to come up with something that won’t benefit you in any way? Of course you wouldn’t. There are several benefits of both the Google Analytics and Google AdWords certification should you choose to sign up for it.
Benefits of Analytics Certification
Enhance Your Competency
The biggest and most important benefit of Analytics certification is that your competency in using the tool is enhanced. In the program, you will learn about the intricacies of Analytics and how you can make the most of the features and tools it provides you. Overall, you will become a better Analytics user, something that will help you greatly in the long run.
Gain an Edge on Competitors
Though most marketers fail to see the tangible benefits of being Google certified in Analytics, you can gain a major intangible benefit. When you complete the program, you can write that you are certified by Google in using Analytics. More people are likely to want to use your services after you obtain your certification. Hence, you gain a definite edge on your competitors.
Improve Your Prospects
With insider knowledge of Analytics, you will be able to use it like a pro. There are many marketers who know Analytics like the back of their hands but the program will let you in on some secret tricks and tactics you can use which will improve your prospects of getting to the top.
Benefits of AdWords Certification
Get Trained by Google
Every marketer can claim to know how to use Google AdWords, but most of them cannot boast of being trained by Google itself. Google will train you through the certification program how to use the AdWords tools in the best possible way. That way, when you are Google AdWords certified you will be a bona fide expert on it.
Google will endorse your skills with AdWords once you complete their program. Being endorsed by Google is one of the foremost ways in which you can impress your customers and increases your chances of expanding your clientele. All it takes is signing up for the Google certification program. You will become a Google certified partner.
Learn About Other Tools
Google’s tools for SEO are interconnected. When you learn to use one, you can pick up some pointers on how to use the others. Same is the case with AdWords as well. By learning to use AdWords in depth, you will become a better Google Engage user along with some other services and tools.
These are some of the benefits you can gain from Google Analytics and AdWords certification.