With the Marketing Calendar, you can map out your campaign’s action plan in a calendar and share the plan with your team. This collaborative tool helps teams with their planning processes and promotes transparency.
Who is it for?
- Marketing agencies
- In house teams for SMBs
How can you benefit from this tool?
- Add your team’s campaigns to a calendar and share it with team members
- Organize deadlines, project meetings, and campaign activities by date on the calendar
- Collaborate live with teammates
In your calendar you can organize tasks by creating campaigns and activities. Activities can be given due dates and grouped under the campaign level. Under an activity you can also configure tasks to be completed.
For example, you could have a holiday season campaign for holiday promo activities and a separate campaign for promotion of a new product or service. Activities would be things like publishing blog posts, sending emails, hosting webinars, or launching a new landing page. As you create more campaigns and activities in your calendar, it may be helpful to filter your view. Filters let you look at only activities for certain campaigns, owners, tagged items, or progress levels.
When you add a campaign, you can configure the time (start and end date), write a description of the campaign, attach files from Google Drive, and add comments. The people you share the calendar with will also be able to comment and attach files as well, so this is a good place for setting clear goals and objectives for a campaign.
As you add activities to your campaign, they will appear as little blocks to the right of the screen.
Just as you can customize the settings of a campaign, you can also customize your activities. Add tasks within your activity to create a checklist of steps to complete for the item, attach files, add tags to organize your activities, set due dates, and assign a team member to a certain task.
Activity status can be set to three markers: in progress, needs approval, and done. These marks help your team stay on the same page about the status of your campaign activities.
To help your team stay on top of tasks, you can set in-app and email notifications for your tasks, campaign/activity updates, and mentions in comments. This is just another way to stay connected and on top of things as a team!
Within the Calendar settings (which you can get to by clicking on the setting gear to the top right of the screen), you can update the name of your calendar, set the timezone, and chose a day that you want your weeks to start on (choose Sunday or Monday). This will update the settings for that calendar for everyone that is shared on it.
Marketing Calendars can be shared with edit access to anyone that has an SEMrush account. If you provide edit access, your teammates will be able to do almost everything you can do; add and edit campaigns, add and edit activities, upload files, comment on timelines, and more.
Business level subscribers can share calendars with read-only access. This allows you to share your plans with someone else without having to worry about them editing or making changes to your calendar. With a Business subscription, you can also create more than one calendar. This way, you can collaborate separately with multiple teams within your organization and practice transparency with your clients or management.
Importing .ics files
ICS is a common extension for iCalendar files, which can be used to send calendar files. The extension is supported by several tools, such as Google Calendar and Apple Calendar. If you already work with a calendar software, you can export a .ics file and upload your information directly into the Marketing Calendar on SEMrush.