Marketing Calendar

With the Marketing Calendar, you can map out your marketing campaign’s actions in a calendar and share the plan with your team. This collaborative tool helps teams with their planning processes and promotes transparency.

Unlimited sharing with a paid subscription
Built-in task management
Integration with other Semrush tools

Using Marketing Calendar, you can:

Getting Started

In your calendar, you can organize tasks by creating campaigns and activities. Activities can be given due dates and grouped under the campaign level. Under an activity, you can also configure tasks to be completed.

An example of the Marketing calendar with a monthly layout, a red arrow is pointing to the New activity pop-up that appears when you click the free space in your calendar grid.

For example, you could have a holiday season campaign for holiday promo activities and a separate campaign for the promotion of a new product or service. Activities would be things like publishing blog posts, sending emails, hosting webinars, or launching a new landing page.
As you create more campaigns and activities in your calendar, it may be helpful to filter your view. Filters let you look at only activities for certain campaigns, owners, tagged items, or progress levels.

An example of the Marketing calendar with a monthly layout, a red arrow is pointing to the Filter button in the top-right corner, and the red rectangle highlights the drop-down menu , where you can configure filters.

Campaign settings

Campaigns can be managed from the Campaigns tab of the Marketing Calendar.

An example of the campaigns list in the Marketing Calendar Campaigns tab.

When you add a campaign, you can configure the time (start and end date), write a description of the campaign, attach files from Google Drive, and add comments. The people you share the calendar with will also be able to comment and attach files as well, so this is a good place for setting clear goals and objectives for a campaign.

An example of campaign settings in Marketing Calendar.

As you add activities to your campaign, they will appear as little blocks to the right of the screen.

Creating Campaign Templates

If your working routine involves running multiple similar campaigns, you can create your campaign structure once and save it as a template for future campaigns.
The Save as a template button at the upper right-hand corner of the page allows you to turn the campaign you are editing into an adjustable template that will include copies of all the activities you have added to your campaign.

An example of campaign settings in Marketing Calendar which you can save as a template by clicking the button highlighted with a red rectangle in the top-right corner.

Activity Settings

Just as you can customize the settings of a campaign, you can also customize your activities. Add tasks within your activity to create a checklist of steps to complete for the item, attach files, add tags to organize your activities, set due dates, and assign a team member to a certain task.

An example of activiry settings in Marketing Calendar.

Activity status can be set to three markers: in progress, needs approval, and done. These marks help your team stay on the same page about the status of your campaign activities.

The history tab at the bottom will allow you to see all of the changes that were previously made to the tasks. This is perfect in allowing you to stay on top of any changes that were made by you or one of your teammates.

You can also create recurring activities within your marketing calendar. You can choose to have an activity recur daily, weekly, monthly, or yearly depending on your campaign needs. All you need to do is select the set recurrence button within your activity.

An example of campaign settings in Marketing Calendar with a pop-up window showing Recurrence settings.

Notifications

To help your team stay on top of tasks, you can set in-app and email notifications for your tasks, campaign/activity updates, and mentions in comments. This is just another way to stay connected and on top of things as a team!

Calendar Settings

Within the Calendar settings (which you can get to by clicking on the setting gear to the top right of the screen), you can update the name of your calendar, set the timezone, and choose a day that you want your weeks to start on (choose Sunday or Monday). This will update the settings for that calendar for everyone that is shared on it.

An example of general settings in Marketing Calendar.

If you have a Guru or a Business subscription, Marketing Calendars can be shared with edit access to anyone that has a Semrush account. On a Business plan, they can also be shared as "read-only" with an external link that can be viewed by anyone - with or without a Semrush account. Click on the “Share calendar” button and you’ll see that you have two options for sharing: Invite members and External link.

An external link tab in sharing settings in Marketing Calendar, a red arrow is pointing to a link that you can use to share you calendar.

Under Invite members, you can:

Enter the email address of the account you want to share your calendar with.
Create an invite link to share with another Semrush user

On the Invite members page, you’ll also see the current list of people that you are sharing your calendar with. If you provide edit access, your teammates will be able to do almost everything you can do; add and edit campaigns, add and edit activities, upload files, comment on timelines, and more.
With the External link option, Semrush provides you with a unique link that shares your calendar (read-only access) with anyone that has the link.
In order to share calendars with read-only access, you need to have a paid subscription. With a Business subscription, you can also create more than one calendar. This way, you can collaborate separately with multiple teams within your organization and practice transparency with your clients or management.
If you wish to leave a calendar that you are shared with you can do this by clicking on the settings gear in the top right.

A red rectangle highlighting the settings drop-down in Marketing calendar: you can leave this calendar, import .ics or manage notifications.

Importing .ics files and Exporting CSV Files

ICS is a common extension for iCalendar files, which can be used to send calendar files. The extension is supported by several tools, such as Google Calendar and Apple Calendar. If you already work with calendar software, you can export a .ics file and upload your information directly into the Marketing Calendar on Semrush.

To export your tasks and events to a CSV file, click on the “Export CSV” button located at the top right of your calendar.

Your exported file will have all of the activities from the month you are viewing so you can keep a record of your past campaigns for future reference.

Google Analytics

You can also link campaigns in the Marketing Calendar to your real campaigns in Google Analytics by using UTM tags to track the traffic data. This feature allows you to see how well your current campaigns are doing without needing to leave Semrush.

Please note that Marketing Calendar only supports integration with Universal Google Analytics. You can check here how to identify which property you're trying to connect.

You can connect UTMs on the Performance tab in the Calendar. Only a Calendar owner is allowed to connect GA.

Marketing calendar Campaigns tab: by clicking the pencil button next to the owners name you can open the campaign details, proceed to the Performance tab and check metrics pulled from GA.

You can see the metrics from the campaign start date up to today (according to the Calendar). This data will also be available for your collaborators that have access to that calendar.

Limits

Marketing Calendar has limited functionality based on your Semrush subscription. The number of Calendar you can create and manage is limited based on your Semrush subscription:

Free: no calendars
Pro: no calendars
Guru: 1 calendar
Business: unlimited calendars

Please note: while you can only create the number of calendars listed above, anyone with any account level can access an unlimited number of calendars in read-only mode.

If you downgrade your account to a level that cannot manage as many calendars as you previously were able to, your calendars will still be available to access in read-only mode.

For example, if you had a Business subscription and managed 10 Marketing Calendars, then downgraded to Guru, you would still be able to manage 1 calendar, but the remaining 9 would only be accessible in read-only mode.

Knowledge Base