The SEO Writing Assistant gives any writer the ability to check the SEO potential of a new piece of content in real-time. The tool connects an SEO Content Template to a Google Document and analyzes how the text complies with SEMrush’s recommendations for optimized SEO content. Recommendations and analysis are based on the qualities of the top 10 ranking pages for your given keywords in a given location.
Set your target keywords in the template and the Writing Assistant will grade your draft as you write in Google Docs. You can connect an already generated SEO Content Template from your account, or create a new one directly from your Google Doc.
You’ll receive a live score based on your content readability, word count, and use of recommended keywords in your text and title.
Can you set up the SEO Writing Assistant from the SEO Content Template Interface?
Yes, there will be a button that says “Set writing task” in your SEO Content Template that will allow you to sync a new template made in SEMrush directly to a Google Doc.
How can you set up the SEO Writing Assistant?
Find the SEO Writing Assistant in the Chrome Web Store. After pushing the ‘Free’ button, you will be taken to a new Google document. Give your permission to run the add-on and locate it in the ‘Add-ons’ tab. When you select ‘Show’ the SWA will pop up as a sidebar to the right of your document.
SWA is also available for Firefox. Just follow the same link and steps as you would for Google Chrome.
To integrate the SWA to your document, you have two options: using an existing SEO Content Template (this will be the SEO Content Template you most recently created in your account), or creating a new template directly from Google Drive. If you have already connected a template to another Google Doc, you’ll see the option to open that corresponding Google Doc.
Creating new templates
To create a new template, all you have to do is enter your target keywords and your target location and device (desktop or mobile). When you’re done entering target keywords and location settings, hit the “Create SEO Content Template” button and your SWA will appear with your scores and recommended keywords.
Changing target keywords, location and device
To change your target keywords, location or device, click on the pencil icon next to your keywords.
Now you can type in new keywords and change your location up to city level, device or language.
Don’t forget to click on the ‘Change keywords’ button on the bottom when you’ve made changes.
Note that changing target keywords will create a new SEO сontent template and your current recommendations will be lost. A new template will take new keywords from your SEO Ideas limits. If you want to know how many SEO Ideas units you have in your account, you can review your limits from your Subscription Info page.
Your readability score will be measured based on the Flesch-Kincaid readability test, the same way we score readability in On Page SEO Checker and SEO Content Template.
As you look at your recommended keywords to include in your body of text, you can see each keyword’s monthly search volume and keyword difficulty score. This makes it easy to gauge which keywords would be most beneficial to target due to their low difficulty (low competition).
If you see (n/a) next to your recommended keyword’s volume or difficulty, it means we don’t have this data in the SEMrush database.
Can I use the SEO Writing Assistant without an SEMrush account?
In order to run the SEO Writing Assistant, you will need a SEMrush account to create an SEO Content Template. However, with a free account, you can create one template and connect it to your Google Docs.
How does sharing work?
All documents you’ve added to the SWA will keep the same SEO Content Template when you share your document with collaborators. In order for your collaborator to view the SWA, your collaborator will need to download the SWA from the Chrome Web Store and install the add-on to their document.
Collaborators do not need to have a SEMrush account to use the SWA that you created, but they will need a SEMrush account to create templates on their own.
Can I disconnect or replace a template from my Google Doc?
At this time you cannot replace pairing or delete an SEO Content Template (your account will only save your most recently generate template). However, you can create a copy of your doc and pair it with a new template if you wish to start over.