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Chris Green

senior seo consultan AT Torque PartnershipChris has been providing strategic, technical, and hands-on digital marketing expertise for more than a decade. Delivering SEO campaigns for enterprise brands, managing marketing strategies, training teams, or speaking at industry-leading events. Chris is a Senior SEO Consultant at Torque Partnership & Technical Director at Footprint Digital.
Selecting SEO Elements to Test

Selecting SEO Elements to Test

The means and inclination to test SEO changes is growing within the industry (finally), but a willingness to test does not always mean it will be successful and worth doing. Not everything is worth testing, and not everything is easily testable. So what follows are some of my lessons/examples from testing SEO changes (split testing or otherwise).
Jul 22, 2022
Using Google Search Console to Better Test SEO Changes
Building an SEO Testing Mindset
Spotting the Content Marketing Cannibals Using Semrush

Spotting the Content Marketing Cannibals Using Semrush

Cannibal content can be a real drag; in fact, it can be more than that — a silent killer of your digital marketing efforts if left unaddressed. I see it far too often that people focus too heavily on where a keyword is ranking, rather than what page is ranking.
Oct 22, 2015