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Chris Lewis

creative strategy supervisor AT FractlChris Lewis is a Creative Strategy Supervisor at Fractl, a content marketing agency in Delray Beach, Florida. He spends his free time watching the Oakland A’s, hanging out with his dog Biscuit, and creating irreverent data visualizations about his everyday life.
What Google Trends Teaches Us About When To Trust Data

What Google Trends Teaches Us About When To Trust Data

Numbers (and people) can definitely misrepresent the truth. In the content marketing world, we see a lot of misleading statistics attempting to build trust with audiences. Even scarier, a lot of content producers don’t even realize they’re doing it. In this post, I use Google Trends to illustrate why critical thinking should be applied before you “trust“ data.
Aug 30, 2019