With the Market Explorer tool, you can fully dive into a niche and understand the audience you want to target. This tool makes it easy to benchmark how your site compares to the competition and get a better understanding of any market.
See the main channels sending website traffic to competitors in your market
Evaluate market size and benchmark the top competitors
Analyze demographics and psychographics such as age, gender, and interests of the audience
Regional and historical data filtering available
The overview starts with a traffic graph for the whole market. You can see how many domains SEMrush is considering to be in the same industry with the number above the table (based on over 40,000 domains).
To hone in on a specific traffic channel (such as direct traffic, referral traffic, search traffic, etc.) use the checkboxes above the graph and analyze the trend of each channel’s traffic in this market.
You’ll probably notice a large part of the graph before April 2019 is labeled “undefined mobile traffic.”
The reason for this is because before April 2019 we did not differentiate between mobile and desktop traffic in our traffic analytics database. So, the proportions of mobile traffic displayed for the time period before April 2019 is estimated based on the data that we do have about the current proportions and trends in the industry.
This tells you an idea of the related topics that your audience is interested in. This can be valuable data for planning content campaigns to expand your audience and reach new people with your website.
This data is accumulated using machine learning and external data sources combined with our own databases.
Audience Age & Gender
These widgets evaluate the average age as well as the percentage of male versus female. Again, these will help you paint a clear picture of your target audience.
Did you know? You can use the Social Media Poster tool to boost your Facebook posts and target a specific demographic range (such as age, gender, and interests).
The final part of this report is the Relevant sites list and the details you can get on each of the top 20 sites. These sites are the ones that SEMrush found most relevant to your queried domain and help make up the core of this market audience.
You can click on any of the top sites here and get a preview of their monthly traffic and trends, as well as a breakdown of their specific audience’s demographics. If one of your market competitors has a unique audience, this would be the way to discover that.
This is a great place to benchmark your site against the competition and identify where your site’s strengths and weaknesses lie in comparison to the rest of the players in your niche.