With the Market Explorer tool, you can fully dive into a niche and understand the audience you want to target. This tool makes it easy to benchmark how your site compares to the competition and get a better understanding of any market.
See the main channels sending website traffic to competitors in your market
Evaluate market size and benchmark the top competitors
Analyze demographics and psychographics such as age, gender, and interests of the audience
Regional and historical data filtering available
All Market vs. Narrow Focus
Market Explorer gives you the opportunity to view your data and research your market in two different ways. The first way is the All Market view which shows you the broad picture of your market category. This view shows you data based on markets similar to your domain and your categories.
However, if you want to narrow down your data into a more focused look, you can use the Narrow Focus view. This view creates a table based on your closest direct competitors.
Just like the All Market view, you can change the location of your narrow focus. Currently, the default location is the United States but you can change this to any of the 10 different countries* in this tool’s database.
*United States, United Kingdom, Australia, Brazil, Canada, Germany, Spain, France, India, and Italy
You can also access our historical data by switching the date range.
The overview starts with a bar graph showing your competitors in your market. Here you can see the percentage of competitors visits relative to your own traffic.To hone in on a specific traffic channel (such as direct traffic, referral traffic, search traffic, etc.) scroll down to the market traffic graph and use the checkboxes above the graph and analyze the trend of each channel’s traffic in this market.
You’ll probably notice a large part of the graph before April 2019 is labeled “undefined mobile traffic.”
The reason for this is because before April 2019 we did not differentiate between mobile and desktop traffic in our traffic analytics database. So, the proportions of mobile traffic displayed for the time period before April 2019 is estimated based on the data that we do have about the current proportions and trends in the industry.
This tells you an idea of the related topics that your audience is interested in. This can be valuable data for planning content campaigns to expand your audience and reach new people with your website.
This data is accumulated using machine learning and external data sources combined with our own databases.
Audience Age & Gender
These widgets evaluate the average age as well as the percentage of male versus female. Again, these will help you paint a clear picture of your target audience.
Did you know? You can use the Social Media Poster tool to boost your Facebook posts and target a specific demographic range (such as age, gender, and interests).
The final part of this report is the Relevant sites list and the details you can get on each of the top 20 sites. These sites are the ones that SEMrush found most relevant to your queried domain and help make up the core of this market audience.
You can click on any of the top sites here and get a preview of their monthly traffic and trends, as well as a breakdown of their specific audience’s demographics. If one of your market competitors has a unique audience, this would be the way to discover that.
This is a great place to benchmark your site against the competition and identify where your site’s strengths and weaknesses lie in comparison to the rest of the players in your niche.