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Keeping up with Google is one of the most difficult aspects of SEO, as the algorithms are constantly changing and becoming more sophisticated. Google RankBrain is one of the newest and most important players in the suite of Google algorithm updates, and understanding how it works can help you create content that is tailored to appeal to RankBrain’s artificial intelligence.
SEO is no longer a one shot deal ... SEO or PPC or SEM or Social ... they ALL interlink and a good agency should advise their clients on the best course of action. This is often a good healthy mix of all, but, for example, many very small businesses are better served by Facebook Ads than Google Adwords. Others are better just looking at the mix of Adwords and Organic SEO and most should be using the free social media platforms.Join the discussion
Francesco in 13 Most Common Hreflang Mistakes - SEMrush Study
Hi Elena, very nice article to better explain HREFLANG Issue. I'm still a little bit confused about Self-Referencing Hreflang Tag with canonical url. From your article it seems we shouldn't use both but I've never read a Google Article about this specific issue. Could you please give me a Google link about this?Join the discussion
Justin Bilyj in 5 Online Marketing Classes for Digital Marketing Beginners
I think a huge certification digital marketers should be focusing on are the Lynda certifications that can be displayed on one's LinkedIn profile. Here are the top 5 digital marketing certifications on Lynda: 1. https://www.lynda.com/learning-paths/Marketing/become-an-seo-expert 2. https://www.lynda.com/learning-paths/Marketing/become-a-digital-marketer 3. https://www.lynda.com/learning-paths/Marketing/become-a-content-strategist 4. https://www.lynda.com/learning-paths/Marketing/become-a-content-marketer 5. https://www.lynda.com/Public-Relations-training-tutorials/2393-0.htmlJoin the discussion
As much of a breakthrough as Google Analytics has been for businesses, it does have its flaws. The good news is that Google has taken steps to improve the service by opening up their tools to outside developers and service providers, making Analytics into an ecosystem-friendly platform rather than a standalone app. The newly rebooted Google Analytics Partners program is a great way to see which of these guys have Google‘s seal of approval.
It is important to break down the role differences between a product manager and a product marketer starting with a description, strengths, and general overview of the role for each. From there, we can look at some circumstances that may help you to decide what would be more beneficial to your specific company
In just three years, Generation Z will make up 40 percent of consumers — and that means it’s not just about reaching Millennials anymore. We’re looking at a whole new a group of consumers being pegged as 100 percent mobile first, more resourceful, and more wired to tune out traditional advertising and marketing. So how do you engage them?
During our weekly SEMrush Chat, we discussed today’s biggest SEO challenges and ways to meet them with our special guest Nick Eubanks, an entrepreneur, an SEO engineer, an audience developer, the VP of W.L. Snook, and the founder of DotConvert. Nick and our other chat participants shared their tips to prepare for Google’s mobile-first index, voice search, and more.