Data-driven marketing is the most reliable way to optimize an ecommerce store and its marketing plans. This article aims at exploring how Google‘s Enhanced Ecommerce analytics facilitates data-driven marketing, in what ways it can be configured, and our personal experience with setting it up. Find out what you need to know
Finding mentions can be very time consuming, so we have introduced the Brand Monitoring tool to save you hours of work. The functionality has expanded significantly and the tool has grown into a powerful brand management solution that gives a lot more. In this guide, we will walk you through two steps of empowering your brand online using our Brand Monitoring tool.
Improving your company’s “customer experience,” or CX, is a critical part of keeping people happy with your brand, and we all know customer retention is a large part of business success. Dynamic content personalization is a great way to connect with your audience and provide an enhanced customer experience. Learn how to make it work for your business.
During last week’s #SEMrushchat, our guest Steve Hammer shined more light on how organic traffic and other metrics influence customer acquisition, business growth, and revenue. Here is a summary of his opinions and what our other chat participants had to say:
Content marketing is one of the best long-term marketing strategies for your business. Understanding the content marketing funnel for your e-commerce business is crucial to your business strategy. By the end of this article, you will know how to reach every customer within the content marketing funnel.
Where does your competitors’ traffic come from? How successful are they in engaging the target audience? Are they affected by the main marketing trends? In SEMrush’s Traffic Analytics you’ll find estimates of competitors’ traffic channels, geographic distribution, user behavior and more.
A lot has happened in the last few weeks, with Google rolling out the Google Measurement Partners program, announcing new cross device Google analytics reports, building a better news experience on YouTube, and putting machine learning into the hands of every advertiser, but there is more.
Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business‘s profitability like a snowmaker dressing a ski slope. This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Adwords Certified and Adwords obsessed, and who watched his business grow by 300% over the last 36 months.
The most successful and popular companies today have one thing in common: their customers love them! Ratings and reviews have become the building blocks of brand reputation across industries today. In this SEMrushchat, Julie Gallaher and chat participants offered tips on how businesses can go about getting more of them, and how to respond effectively to customers’ opinions online.
See how the SEMrush Keyword Magic Tool can help you find the perfect keywords to use in your content, SEO planning, and PPC. We will show you how it works, how to use it with other tools, and all the features the tool has to offer. Plus, you get a step-by-step guide on using keywords in your content.