7 min read
Top 5 Actionable Ideas for Upselling Your Agency Clients
Looking to increase revenue by upselling existing clients? We have 5 ideas for how to upsell clients on premium services. Read on to learn more.Kate ChurkinaJan 05, 2022
The SEO, SEM, PPC and Content Marketing Blog - Semrush
11 min read
How to Establish Tone in Writing (Guide + Examples)
What is tone in writing? What are the key types and examples of tone of voice you can use in your copy? Explore our ultimate guide for 2022 and find the perfect tone for your brand!Margarita LoktionovaDec 29, 2021
8 min read
9 Ways Your Digital Agency Can Save Money in 2022
How can a business save money in 2022? We’ve come up with nine ways to cut costs and help save money so you have a prosperous year. Learn more!Kate ChurkinaDec 28, 2021
5 min read
What Ecommerce Trends Will Define 2022?
With an eye toward ecommerce, we‘ve crunched the data and come up with 5 market defining trends for 2022. From supply chains to blockchains, staying ahead of these trends will ensure your online business thrives this coming year.Fernando AnguloDec 22, 2021
8 min read
How to Use Outreach for Link Building
Outreach can be a challenging part of link building. We‘ll share some of our best tips for backlink outreach.Connor LaheyDec 21, 2021
8 min read
Not Just Another Digital Marketing Trends 2022 Post
It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.Andrew WardenDec 21, 2021
Editors' Choice
What are Backlinks & How to Build Your Backlink Profile
Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to build quality links to your site.11 min read
The 54 Best SEO Tools
Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for your business.29 min read
Link Building Guide
Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.17 min read
How to Do a Competitor Analysis with Semrush (Including Template)
Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a template to help you stay organized.12 min read
24 min read
Picking Apart the December 2021 Product Review Update Page by Page
What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.Mordy ObersteinJan 12, 2022
4 min read
SEO Clinic Episode III: How to Analyze Your Place in the Online Market and Unwrap New Growth Avenues
We invited 5 digital marketing experts to share their ideas on how a brand can use insights from competitive and SEO analysis to evaluate market gaps and close them. Go through the videos below and learn how to explore the competitive landscape, use keyword analysis to discover untapped keyword opportunities and seize them, and more.Eka EbralidzeDec 14, 2021
4 min read
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.Eka EbralidzeOct 29, 2021
8 min read
35 Insights that Google Analytics Can Give You About Your Website
Review these 35 useful Google Analytics insights to better understand your website‘s traffic.Michelle OfiweOct 29, 2021
11 min read
What Kind of Content Appears in Google Discover [Case Study]
What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!Mordy ObersteinOct 26, 2021
6 min read
17 SEO Blogs for Everyone from Beginners to Experts
We share our picks for the best SEO blogs to read in 2021 for professionals of every skill level.Michelle OfiweOct 19, 2021
10 min read
How to Hire a Marketing Agency for Your Business (4 Steps)
Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.Victoria LiaonenkaJan 12, 2022
8 min read
Not Just Another Digital Marketing Trends 2022 Post
It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.Andrew WardenDec 21, 2021
4 min read
5 SEM Hacks to Improve Your Ad Campaigns
Try these tried-and-true tips and tricks for better SEM campaigns.Kelly LyonsOct 28, 2021
8 min read
How to Get Started with Email Marketing in 6 Easy Steps
Learn how to get your email campaigns up and running with Semrush.Danni WhiteOct 27, 2021
6 min read
CPA Marketing: How It Works & How to Build an Effective Strategy
We explore how CPA works, its many benefits, and how to build your own CPA strategy.Michelle OfiweOct 22, 2021
10 min read
A Quick Start Guide to Effective Marketing Campaigns
Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.Victoria LiaonenkaSep 19, 2021
11 min read
How to Establish Tone in Writing (Guide + Examples)
What is tone in writing? What are the key types and examples of tone of voice you can use in your copy? Explore our ultimate guide for 2022 and find the perfect tone for your brand!Margarita LoktionovaDec 29, 2021
22 min read
Top Trending Topics: What People Talked About in 2021
Looking to know what were the most trending topics this year? We compiled lists of the top 100 trending and popular themes in the US and across multiple industries. Data was taken from our database of 500,000+ topics with a search volume of >1,000.Margarita LoktionovaDec 15, 2021
15 min read
Building High-Performing Content Pillars: Your Ultimate Guide
Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the web that successfully incorporate cluster strategy into their framework.Margarita LoktionovaDec 01, 2021
20 min read
What Is Thought Leadership: The 2022 Guide for Your Business
What exactly is thought leadership? How can you leverage it for your business? And how do you become a thought leader? Explore this ultimate 2022 guide to find out.Margarita LoktionovaNov 15, 2021
15 min read
The Definitive Guide to Brand Storytelling (+ Free Template)
How to create a brand story that will push your business forward? Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the competition.Margarita LoktionovaNov 12, 2021
4 min read
State of Content Ops & Outsourcing Report 2021 — How Businesses Scale Content
How do companies create their content — internally, externally, or in a hybrid model? If they outsource, where do they go and why? How much money do businesses spend on outsourcing content writing? Answers to these and many other questions are right there — in the State of Content Ops & Outsourcing report.Jakub ZielinskiNov 10, 2021