Despite spending hours on a great piece of content, the digital world is not always kind to content marketers. Most of the time, your content gets lost in between cat videos and memes. So, what can you do to make sure your content stands out and gets noticed to attract the right kind of traffic? Last week, Casie Gillette, offered some insights with our other chat guests. Check them out!
We‘ve created a comprehensive calendar of digital marketing events and conferences across the globe in 2018, covering all areas from technical SEO to e-commerce, to make it easier for you to find out about events that fit your needs the most.
There are multiple reasons why omnichannel retailing is the future of e-commerce. Not only is it based on the idea that customers should be able to access brands no matter where they are, but that the experience must be pleasurable and enjoyable. Find out what you can do to improve the omnichannel experience for your customers in this article.
With the advent of AR, brands will have to work more towards managing local search optimization and image search optimization, to ensure better visibility and business outcomes. Collaboration with apps providing local AR experiences will be another essential for better consumer reach. AR will help brands to level-up their web and social media campaigns through alluring and immersive campaigns.
How much impact did that last tweet have on your marketing campaign? Did that Facebook ad really get you results? Last week #semrushchat participants discussed the most pertinent questions surrounding social media marketing.
PPC
To help e-commerce businesses achieve success in 2018, we carried out a comprehensive study of 8,000 e-shops operating in different verticals. It gives a complete picture of how the e-commerce industry is leveraging SEO, PPC, and content in their marketing efforts and which trends are worth adopting in 2018. check out the data!
Guest blogging is still a great way to build rapport within your industry, but finding ideas for content can be hard. I am going to break down how to simplify the process using the SEMrush Keyword Gap tool and their other tools to find organic competitors. See how you can easily find a topic that a publisher needs with these tips.
So, you have launched a website for your small business but you are not getting any leads and you can‘t figure out why. Check out some of the common reasons why your website could be struggling to convert visitors, and see some fixes for each potential problem.
SEO
An interview with “Dr. Pete“, aka Pete Meyers (MOZ data scientist and creator of MOZCast where he talks about Google algorithms, mobile indexing and actionable SEO tips for local small businesses. If you own an online business, especially a small mom and pop, I guarantee you are going to want to pay attention to what he has to say regarding Mobilegeddon, Google algorithms, and Local SEO.
SEO
The mobile-first index is here! You would expect that with this news, everything else would not seem important, but there were some other noteworthy developments, like Google’s new Shopping Program which appears to be Google’s response to the financial world valuing Amazon over the search giant. And, the end of our favorite goo.gl links.