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The social media landscape is ever evolving; the trick is to predict what’s going to happen next. In the travel space, it’s now an established fact that millennials tend to book their flights and accommodation through comparison sites like Tripseats, Skyscanner and Booking.com, always on the hunt for the best budget deals.
While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future. This post dives a little into the difference between these two content formats.
SEO is no longer a one shot deal ... SEO or PPC or SEM or Social ... they ALL interlink and a good agency should advise their clients on the best course of action. This is often a good healthy mix of all, but, for example, many very small businesses are better served by Facebook Ads than Google Adwords. Others are better just looking at the mix of Adwords and Organic SEO and most should be using the free social media platforms.Join the discussion
Francesco in 13 Most Common Hreflang Mistakes - SEMrush Study
Hi Elena, very nice article to better explain HREFLANG Issue. I'm still a little bit confused about Self-Referencing Hreflang Tag with canonical url. From your article it seems we shouldn't use both but I've never read a Google Article about this specific issue. Could you please give me a Google link about this?Join the discussion
Thanks Lucinda! It is a great article with amazing ways to transform the expertise into revenue. I would definitely bring them into practice to fulfill my client's needs. Would love to read more such posts.Join the discussion
If you’re looking to leverage SEO tactics in your marketing campaign, make sure to follow the seven rules that I always preach to new website owners looking for SEO advice. While some of these may seem commonplace, they are often overlooked which can cause great harm to your search rankings (and your wallet from lack of website traffic).
Websites are constantly compromised. You may not even think that your innocent blog or site that doesn’t contain any users’ credit card information has anything worth being hacked for. Nevertheless, hackers can easily turn your website into a malicious spy bot, manipulate your important online information, inject your content with toxic links, and even more. But, it’s not as scary as it sounds. You can avoid these scenarios and keep your website safe by taking a few easy steps.