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Amazon advertising is the best way to get ahead of your competitors by bringing traffic to your product page. Getting started doesn‘t have to be complicated. Your Amazon PPC journey starts with the launch plan outlined in this article.

Good quality navigation is a must when it comes to designing e-commerce websites. Explore some of the best examples of e-commerce navigation to increase your sales.

Find out how to measure the impact Google For Jobs is having on your business, how many of your jobs can be indexed by Google, and learn three things you might not know about Google’s relatively young product.

An essential element of brand success, a loyal social community, is often overlooked in a company‘s pursuit of its scaling and sales goals. Cultivating a community of devoted customers can pay rich dividends not only in terms of securing a stream of sales and growing your company, but by fostering brand advocates that can provide you with a wealth of data to inform strategy.

When Ben Gomes, Google VP of Search, took to the stage at Google‘s future of Search event, it wasn‘t just to celebrate their 20th-anniversary but to paint a picture for the future of search and how Google will be working to “make information more accessible and useful for people everywhere.”

We’ve built the Marketing Calendar tool to help marketers solve their planning and collaboration problems and get more work done, faster. In this article I’ll show you how to use this tool to organize your marketing campaigns easily and consistently and save yourself some time.

We doubled our newsletter signups by 700% this year. Take a look at the A/B tests we ran to help determine the best email capture method for your site. And, learn tips and strategies for improving your email marketing.

Taking up Google SERP real estate is now more challenging than ever. So how can you maintain the right balance between SEO and PPC tactics to increase your SERP visibility? It’s important to understand how SERPs look in your specific industry. This post will show you how to evaluate the competitive search landscape in your niche with SEMrush so that you can choose the best strategy for you.

Results of SEMrush online banking industry analysis, augmented by the research since completed with the expanded capabilities of our digital marketing toolkit, have revealed five significant trends to consider in planning the marketing strategy for your online banking site in 2019.

I hear all the time from clients that they don’t see an ROI from their video campaigns. While I will argue any day that the goal of video ads shouldn’t be direct conversions, we still have ways to prove some ROI on the campaigns. In this post, I am going to show you an easy approach to show the impact of what your video ads could have on your other campaigns.