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“Poke the bear“ - the game we regularly play with search engines: make changes, wait, monitor for the effect. Change the game with a better way of SEO testing.
Experimentation is at the heart of digital marketing. Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel.
One of the commonly talked about challenges amongst the SEO community is getting Google to index JavaScript content, and in this guide, we‘re going to teach you everything you need to know about JavaScript SEO, looking at common problems and solutions and helping you to understand how search engines crawl, render and index content that‘s generated in this way.
Your website’s log file records every single request that’s made to your server, and analyzing this information can reveal insights about how search engines are crawling your site and its web pages. And in this guide, we’re going to take a deep dive into how to carry out a log file analysis and what it can be used for in SEO.
Google Trends began as a way to analyze and aggregate user interest in various topics or fields. It has now morphed into a big data utilization tool that can offer storytelling on a much grander scale. Find out how to use Google Trends for the kind of keyword research that can boost any project by reading our breakdown!
Take your page to the next level with on-page SEO that helps search engines find and high-rank your content. Learn how to optimize your on-page SEO strategy to rank higher in the SERPs. In this guide, we’ll discuss why quality on-page content is important for both your target audience and search engines and walk you through some key on-page SEO factors that can help improve your rankings
If your website isn’t indexed, it can’t be found via search engines like Google. This guide provides greater detail about indexing and why it’s important. It also explains how you can check to see if your page is indexed, how to fix common technical SEO problems that cause indexing issues, and how to quickly get Google to recrawl index your site if it’s not already indexed.
Duplicate content is defined as content that is an exact copy of content found elsewhere. However, the term duplicate content can also refer to almost identical content (such as just swapping a product, brand name, or location name only). In this guide, I’ll look deeper into the causes of duplicate content within a site architecture and the best ways to avoid it.
Don‘t underestimate the importance of getting your site‘s structure right and the impact that it can have on your SEO performance, and in this guide, we take a deep dive into how to structure your site, walking through a step-by-step process as well as helping you to see what an ideal site structure looks like.
One of the biggest ‘arguments‘ in SEO is the subdomain vs subdirectory debate, and in this guide, we want to clear up the confusion and help to answer the questions around this. We‘ll dive deep into the SEO considerations that you need to take around each of these and outline the instances when each of these makes the most sense to use.