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So, you have recorded and edited a video. That is great, but then what? What do you do next? And that is something that is really, really common when people have already got the videos, but they just don‘t know how to spread it, how to get people to watch it, how to get it out there to the right audience, and that is very important.
SEO
Keyword research sounds easy, but it is not. We all know the SEMrush tools provide a lot of keyword research data that marketers can use, but what you do with that data, how you evaluate it, and which keywords and phrases you choose to use are critical if you are hoping to meet specific goals.
Many new users to SEMrush ask this question and are not really sure what you can do with the SEMrush software. Obviously, many new users to SEMrush will start out on a free trial before deciding to make a purchase on a subscription. It is important to know exactly what you get access to so that you can utilize your SEMrush account to its fullest potential.
SEO
In this article, Karina shares an interesting approach of using existing content to earn top rankings on Google within a week for a competitive service. This is a step by step winning process that can be applied to any industry.
PPC
If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used SEMrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.
It has been an interesting two weeks of Google news, updates, and industry anger. A major newspaper made some claims about Google that greatly upset the industry, and algorithm updates have caused a lot of problems for many businesses, bloggers, and agencies. However, throughout all the upset, Google has made some updates that will help businesses this holiday season.
*This is the updated version of the study released on April 17th.* To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. To help you stay up to date and adjust your content marketing strategy accordingly, we decided to spot the top content marketing trends on Twitter and Google search. Discover the study results in this article.
SEO
Recently, Google added a bunch of page speed insights into the Search Console. Today I will show you how to use your Chrome browser to run a Lighthouse audit, but also dig into a bunch of things you can do in the site‘s code itself to speed things up.
SEO
SEO or PPC, or both? Most people and businesses that are new to the industry don‘t know which marketing channels to use, which options are best, and often they believe they need SEO or PPC, not both. In last week‘s #SEMrushchat, our community and guests shared insights on the SEO vs. PPC debate, discussed keyword research for each channel, and much more. Check it out.
We are back with SEMrush Q&A, where experts answer webinar questions. Unfortunately, our webinar guests don‘t always have the time to answer every question. So we find experts with the knowledge and experience to provide answers our community can use, and each month we will publish their responses.

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