Having a well-defined marketing strategy helps with better conversion rates. When it comes to the B2B setups, it becomes all the way more important. Here, we have created a comprehensive guide to help you figure out the ways to upgrade your B2B marketing strategy.

We have an extra special treat for the awesome SEMrush community. Google penalty and algorithm changes expert, Marie Haynes, is here to answer questions regarding how to diagnose and fix search engine penalties you may be incurring on your website. Since 2008, Marie has spent the majority of her time helping site owners who have been negatively impacted by Google algorithms; don‘t miss her tips.

There are so many e-commerce SEO strategies posted all over the web; which do you choose and what do you do when strategies are not working? To help you find the right SEO and marketing strategies for e-commerce, we invited Kate Morris, a digital marketing consultant, to do just that. Kate and our other chat participants offered fabulous tips that you don‘t want to miss.

Ranking on Google has never been harder. The competition gets tougher each year as more websites rush to claim their spot on the results page. It‘s exactly because of this growing competition that you need to take advantage of every hack and tool you can find. In this post, I go into detail on ten often ignored tasks that will boost your rankings.

Google’s result pages are changing constantly: websites switch positions, new SERP features pop up, and algorithm never stops evolving. It can significantly affect your organic search traffic, which is not inherently a bad thing — with SEMrush Sensor at your disposal you can use these fluctuations to your advantage.

Melanie Nathan interviews Lee Odden regarding content ideas, content promotion, and understanding your customer for successful marketing. Lee is an accomplished author, and one of the most respected people in the entire SEO industry. Period. In this interview, you will find numerous strategies every marketer needs.

Nowadays, computer algorithms can be programmed to learn from the data and the inputs that it is fed. Machine learning is set to impact the content marketing industry in exciting ways, in fact, 84% of marketing organizations are now implementing or expanding to AI and machine learning. However, the key question remains – how exactly can machine learning affect the content game?

Looking to drive more traffic to your website? One of the most important factors is the authority of your website. We have created an indepth reference article that will help you rapidly build your auithority and traffic.

In the era of hyper-personalization, businesses need to incorporate the right email personalization tactics, in the right manner to build their brand image and improve engagement and conversions. Read on to learn about the various ways in which you can personalize your emails for your business.

We at SEMrush are well aware that our users always want to know how we create our products. So, we decided to lift the veil on our internal processes and tell you about the development of the new metric Authority Score in our Backlink Analytics reports. This is a story about the wild mix of in-depth research, machine learning, and collaboration with 40 industry experts from around the world.