Harnessing the power of Facebook’s advertising platform is a tricky road to navigate. This is especially true when it comes time to scale your advertising efforts. Just because you’ve experienced success at lower spending amounts doesn’t mean that you simply spend more money and generate the same success.
Mining GSC: Using Query language to build powerful reports and gain instant insights. You can use Google Sheets to do something called QUERY, which is kind of like a pseudo-SQL type of language, and I am gonna show you all the SEO tips and tricks I have got using QUERY inside of Google Sheets to make your data analysis life way, way easier. Keep reading to see these time-saving tips!
PPC mistakes can prove costly, in the truest sense of the word. Knowing that any small action can lead to a boost — in sales or in cost per sale — is real pressure. For a PPC consultant or strategist, identifying whether a campaign is going to be a success or not seems a daunting challenge. We have some tips on how to conduct a good PPC campaign based on an agency‘s experience.
In this digest, we have outlined all the important updates from February, from Google’s latest move to fight disinformation to its rollout of new features in display campaigns to the launch of Google docs API and .dev domains. Don’t forget to tune in to our Marketing Scoop podcast with guests JD Prater and Joe Martinez discuss the latest Google updates and developments in more detail.
Having a hard time with LinkedIn ads? Need a better return? Get step-by-step-advanced tips for setting up LinkedIn Ads by AJ Wilcox in our Weekly Wisdom video. AJ is going to show you how to deeply segment the audience you need to reach. This video is your opportunity to see how the experts make the most of LinkedIn Ads.
Learn what adaptive content is and how to use it to improve your e-commerce site. We share multiple examples of ways you can use adaptive content to help personalize your site for each of your visitors. Using adaptive content can help improve customer experience as they interact with your website. Just this little difference can convert visitors to paying customers.