Assess the social impact

It’s always a challenge to track how your content is performing on external sources.

With SEMrush Content Tool things are becoming easier. We provide you with all the metrics you need to evaluate your content’s results on other websites.

Start with assessing the social impact: the number of shares your article got on Facebook, Twitter, Google+ and LinkedIn. Then dig deeper and see how the number of shares changed over time. You’ll be able to know the exact day when your article got most shares and figure out the reasons behind it.

Another cool feature is that you can monitor how many of those shares have been deleted afterwards.

Check on backlinks

It’s important to know which websites are referring to your content. If your article has many backlinks, it means that it’s being referred to as a trusted source.

However, not all links are equally useful. A lot of backlinks from spammy and untrusted websites won’t bring you any valuable outcome.

With the Content tool you’ll be able to track all the backlinks that your articles have acquired. We help assess both the quantity and quality of these links, providing you with a trust score and a page score for each backlink.


Track the SEO performance

When your content is indexed organically for relevant keywords, you have a constant flow of traffic that doesn’t cost you anything and helps broaden your reach.

This is why, apart from social buzz, the Content Tool allows you to see how well (and if at all) the article is attracting traffic from search engines. It’s done by finding all the keywords your article is being indexed for in Google Top 100. You can type in up to 5 keywords to track.

Also, if there’s a keyword you’re indexed for that you’ve missed, SEMrush will suggest to add it to your list.

Compare posts, sources and authors


Want to quickly discover which article got better results? Need to pinpoint the most successful author? Or perhaps you need to know which of your external sources did the best job?

Use the Content Tool to find it out. See how different articles, authors or websites compare against each other. Create customized URL groups for an even deeper analysis.

Based on the results of such comparison, you’ll have enough data to decide which source, topic or author to focus on.

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