CPC Map Tool

Evaluate the potential of a particular state or region in terms of CPC and search demand for your services

Analyze Advertising Costs And Search Demand

Launching a successful campaign requires a clear vision of what happens in the market. By understanding the potential of a local PPC strategy for your niche you can distribute your budget wisely among local ad campaigns.

Check the average CPC in different regions for your industry

The CPC Map tool helps businesses that target multiple locations within one country find out how advertising costs vary across different regions or states. The interactive map can display the average CPC for multiple industries in different areas. This lets you find the most and least expensive locations to place your ads. You can also check how costs change over time and see the estimated trend for the upcoming month!

Compare CPC vs. search volume to find “hidden gems” in your niche

Compare average cost per click and average search volume in the niche you work in to find the most receptive and affordable regions for your PPC campaign. You can search for states where demand for your service is high and the average CPC is lower than in other regions. Those locations can be your hidden gems. To validate your hypothesis, run an A/B test.

Find Unlimited Ideas For A/B Testing And Experiments

Source of ideas worth A/B testing

PPC split testing takes time and effort, but the potential payoff can be enormous. By running A/B tests you can find out what works and then scale it. Data provided by CPC Map is an inexhaustible source of ideas for A/B testing.

Discover the most expensive and most popular keywords in your industry in a particular region
Compare neighboring regions and test your ads in both areas
Discover locations with higher PPC potential

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Explore Local Competition in SEO and PPC

How do you decide which strategies you should focus on first: SEO or PPC?

Focus on SEO

Pinpoint regions with high average CPC for your niche. If you’re going to target these “expensive” locations, it may be worth aiming your efforts at SEO to attract organic traffic.

Consider investing in PPC

If you target areas with moderate CPC, you can consider launching a PPC campaign since competition for paid search ad slots in the SERPs in these locations is not so fierce.

Find the right balance

Explore organic and paid competition in your specific niche, as the actual look of a search results page depends on the industry. Make sure that your SEO and PPC efforts complement each other.