SEMrush’s Organic Research reports will be able to tell you who your top organic search competitors are, what keywords they get their traffic from, if they are ranking for any SERP Features, and a lot more.
Gathering competitive research is one of the first steps you should take when planning for an SEO campaign. This set of reports can help you understand where your website (or a competitor’s) is performing well, where it is losing positions, and where it’s opportunities are. You can run research on any domain in our database, so it is easy to analyze any and all of your competitors with these reports.
The user manual will cover how to use the following reports:
- Competitors Report
- Positions Report
- Position Changes Report
- Pages Report
- Subdomains Report
- URL Report
Who is it for?
How can you benefit from these reports?
Discover your top organic search competitors based on who shares the most similar keywords as your website
Find the keywords where your competitors are recently gaining or losing positions for
Analyze the search volume and keyword difficulty for your competitor’s keywords to see new potential opportunities to rank
Identify the top webpages on your competitor’s site that get the most traffic from organic search and analyze them
See how much traffic a keyword is bringing organically to understand the potential in targeting it
Why should I use these reports?
One of the most important steps in running an SEO campaign is understanding what your competitors are doing well and what opportunities there are for your domain to compete with them. These reports give you vital information for a competitive analysis so you can plan a campaign to get more traffic to your website.
In addition to using these reports to gather research on your competitor, you may also want to check out SEMrush’s Keyword Gap tool, Backlink Gap, Traffic Analytics, and Sensor. Each of those tools can also contribute insights into your competitive analysis.