The SEMrush Site Audit is a tool that can crawl any website to detect technical SEO issues and provide data for analysis. There are so many factors that go into a website’s SEO, you’ll need to analyze as many areas of a website in order to know how to improve its SEO.
The user manual covers how to use each report in Site Audit. Jump ahead to any of the chapters below:
- Configuring Site Audit
- Overview Report
- Reviewing Your Reported Issues
- What Issues Can Site Audit Identify?
- Crawled Pages
- Tracking and Reporting Results
Who is it for?
- SEO Agencies
- International websites
How can you benefit from this tool?
- SEMrush audits any website by performing over 60 checks for common SEO issues
- You can enable advanced settings such to crawl a specific area or version of a website (such as a subdomain or mobile version)
- Once you get your results, it is easy to prioritize the work ahead
- Integrate with Google Analytics to see the pages on the website with the most traffic and start with those
- Start by working to fix errors first, then warnings, and then notices
- Integrate your results with Trello to organize your workflow
- Identify issues with your sitemap, internal links, canonical tags and more
- Check for important HTTPS implementation errors
- Audit your website’s use of AMP with over 40 AMP-related checks
- Analyze international SEO efforts using the hreflang tag
- Evaluate your website’s crawlability
- Spot redirect chains and loops that could hurt SEO
Why should you use it?
Domains come in all shapes and sizes, so finding the biggest needs for a website will be a different story for everybody. But no matter what type of site you have, it's important to keep organized and maintain good health, especially for SEO.
Site Audit has over 60 checks for SEO issues, ranging from surface level issues like duplicate content and broken links to technical issues like HTTPS implementation and the hreflang attribute on an international website. The tool has the ability to crawl either the desktop or mobile version of a website and check up to 20,000 pages per project, so it can be used for anything from a portfolio website, to SMB sites, to enterprise businesses and agencies.
When should you use Site Audit?
- At the start of an SEO campaign. Site Audit will determine the most dangerous errors, notices, and warnings related to a domain. As you work to fix the issues, tracking and reporting progress is easy by comparing two crawls side by side.
- Tracking SEO for an international website. Site Audit checks for correct implementation of the Hreflang tag, which guides search engines on which version of an international website to show users based on their specific country or language.
- Assessing potential leads for SEO business. PDF reports of Site Audit can be your conversation starter with potential clients about why they need your business and how you can improve their website and SEO.
- Migrating a website from HTTP to HTTPS. The HTTPS implementation checks will show you the success of your site migration to HTTPS and identify common issues (expired certificate, mixed HTTP and HTTPS content, or HTTP pages in sitemap) websites encounter when moving to a security layer.
- While conducting a mobile SEO audit. Google prefers AMPs and Site Audit checks for over 40 common AMP-related coding errors.