Position Tracking (also called rank tracking or SERP tracking) lets you track a website’s daily rankings for a custom set of target keywords. You can set your targeting to watch any specific geographic location and any device type (mobile phone, tablet or desktop). The tool comes with tons of features like tagging, sorting, filtering and exporting reports that make it easy for marketers to find exactly what they’re looking for in their website’s SEO or PPC performance.
- Ability to track any keyword and domain - even those not in main SEMrush database
- Track and compare multiple geographic locations or device types in a single project
- Featured Snippet report to look for featured snippet opportunities
- Easy local SEO tracking and local competitor discovery
- Simple PDF reporting to share results with colleagues and clients
- Configuring Position Tracking
- Overview Report
- Rankings Distribution
- Landing Pages
- Competitors Discovery
- Devices and Locations
- Featured Snippets
Why should you use Position Tracking?
No matter what your SEO specialty is, you could do on-page SEO, write content, build links, or run technical audits, chances are you'll have to measure the impact of your work on the website's rankings. This is especially true if your website operates in a local space, since Google's results can change heavily depending on the geo location.
Plus, as the world of mobile search only continues to grow, you're likely seeing a lot of potential traffic coming from mobile users. In order to know where your website stands on mobile and local results, Position Tracking is a must.
As you conduct your campaign, you can use Position Tracking to see how your efforts translate into ranking changes and learn which pages get the most traffic from your target keywords. You’ll be able to identify your weakest pages that need improvement and monitor your competitor’s rankings all from the same place.
To help you keep up with SERP Features in your niche, Position Tracking will identify all of the unique SERP Features found on the SERPs for your keywords. We also offer a report that shows your website’s opportunities to go after Featured Snippets.
The daily updates and weekly email reports will make it easy for you to prioritize work as you try to reach your goals in a timely fashion. If you serve clients, SEMrush makes it easy to generate data exports and clean PDFs to report your progress directly to clients.
Historical Data in Position Tracking
Another benefit of running a Position Tracking campaign is that historical data can be seen for any added competitors going back to the date your project was initially created.
For example, let’s say you created a campaign on November 1, 2016, without adding any initial competitors. Then, on November 1, 2017, you add two of our competitors to the campaign. We will be able to see weekly data points on how those newly added competitors were ranking for the keywords in our project going all the way back to November 1, 2016. SEMrush can display daily data points for up to 60 days. After 60 days, the data will be saved as weekly data points.
With this data, you can keep watch over any trends and changes in the most important keywords in your market. The greater your perspective on the market, the more ready you'll be to beat out your competitors.