How come it gets so many shares?
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The SEMrush Blog hosts the freshest and most up-to-date articles on all digital marketing topics.
Now it also suggests which of these articles are most sought after. Please welcome the “Wow-Score” — an intelligent metric that evaluates posts in terms of how engaging they are.
Measuring Engagement: Conventional Metric Myths
When it comes to choosing what to read, people are steadfastly persuaded by superficial signs like social shares, time on page, page views, etc. But why do these metrics fail to measure reader engagement?
How On Earth
Does It Work?
Would you like to find out how engaged your readers really are?Install Wow-Score on your website
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Discover the Best Articles
We can now treat you to the most engaging and exciting reads. The higher the score,
the better the read. It’s as simple as that. Enjoy!