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Introduction to CTR

Introduction to CTR (Click-Through Rate)

CTR stands for Click-Through-Rate. This is the percentage rate at which people click on a particular ad when online. Achieving a high page CTR is essential for achieving PPC success, because it directly affects both the quality score as well as how much a business pays every time someone clicks on their search advert.
May 31, 2013
How To Check your Ads

How To Check your Ads with Google Adwords Preview Tool

If you aren’t familiar with Google’s Adwords Preview tool, then slide over and check it out. AdWords is a really good advertising tool and one could say that it is an internet marketer’s dream since it helps you keep track of your search campaign in the SERP results. For obvious reasons, you would want to view the ads that are run for you on Google.
May 31, 2013
How Do You Find Long-Tail Keywords

How Do You Find Long-Tail Keywords?

In business, the term “long-tail“ was invented by Chris Anderson in 2004 and referred to the strategy of Ecommerce retailers that were selling several highly popular products as well as a lot of products with low demand. The point of this long-tail marketing is that a lot of products with low demand collectively gain market share that ends up larger than bestselling products.
May 22, 2013
Predict Your Traffic Volumes

Predict Your Traffic Volumes with Keyword Traffic Estimator

If you want to get more relevant visitors to your website, you should seriously consider search engines as a source for a traffic increase. In order to get more relevant visitors from organic searches, you need to improve your positions for particular keywords that are relevant to your business.
May 21, 2013
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