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SEMrush Blog

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Introduction to CTR

Introduction to CTR (Click-Through Rate)

CTR stands for Click-Through-Rate. This is the percentage rate at which people click on a particular ad when online. Achieving a high page CTR is essential for achieving PPC success, because it directly affects both the quality score as well as how much a business pays every time someone clicks on their search advert.

SEO

May 31, 2013
How To Check your Ads

How To Check your Ads with Google Adwords Preview Tool

If you aren’t familiar with Google’s Adwords Preview tool, then slide over and check it out. AdWords is a really good advertising tool and one could say that it is an internet marketer’s dream since it helps you keep track of your search campaign in the SERP results. For obvious reasons, you would want to view the ads that are run for you on Google.

SEO

May 31, 2013
Meta Keywords Generator

Meta Keywords Generator: Get Your Meta Keywords Delivered in No Time

Not too long ago, the Meta keywords tag was very useful in helping pages win on search engines by getting on top of the search engines results page. Unfortunately, since the Meta tags keywords have been abused by unscrupulous webmasters, search engines such as Google and Bing have had to de-emphasize their importance. Still, Meta keywords SEO should not be taken off web pages completely.

SEO

May 31, 2013
How Do You Find Long-Tail Keywords

How Do You Find Long-Tail Keywords?

In business, the term “long-tail“ was invented by Chris Anderson in 2004 and referred to the strategy of Ecommerce retailers that were selling several highly popular products as well as a lot of products with low demand. The point of this long-tail marketing is that a lot of products with low demand collectively gain market share that ends up larger than bestselling products.

SEO

May 22, 2013
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