With SEMrush Advertising Research reports, you will be able to discover your closest paid search competitors, see the keywords they’re bidding on, and analyze live ad examples from their campaigns.
Analyze keywords by CPC (cost-per-click), competition level and more competitive metrics. With this data, you will be able to research, plan and execute your own successful PPC campaigns.
The user manual for Advertising Research covers each available report. Jump ahead to any of the sections with the links below.
- Positions Report
- Position Changes Report
- Competitors Report
- Ad Copies Report
- Ads History Report
- Subdomains Report
- URL Report
What do you get with these reports?
Full AdWords PPC competitive analysis suite of reports
Historical data going back to January 2012
Identify actual copies of your competitor’s ads and what months of the year they were run
Identify your closest competitors so you know who could be a threat to your growth
Find your competitor’s position changes to pinpoint their recent strengths and weaknesses
Analyze the landing pages from your competitor’s website that are performing the best
Why should you use Advertising Research reports?
By gathering intelligence on your competitors’ advertising strategies, you can determine where their strengths and weaknesses are and where you can pull ahead of them.
Identify the keywords where you competitors are gaining or losing positions, and see real examples of the ads they ran throughout the year. This data gives you an inside look at your competitor’s strategy, allowing you to position your own campaign to target their weak spots or certain keywords that they aren’t even targeting.
Without proper research, planning a cost effective campaign is a challenge. By using these reports, you can gather an understanding of the opportunities available to you in your market.
After you’ve gathered your research, you can set up a project with the PPC Keyword Tool and Ad Builder to plan your campaign and write your ads.