With our Advertising Research reports, you will be able to discover your closest paid search competitors, see the keywords they’re bidding on, and analyze live ad examples from their campaigns.
Analyze keywords by CPC (cost-per-click), competition level and more competitive metrics. With this data, you will be able to research, plan and execute your own successful PPC campaigns.
The user manual for Advertising Research covers each available report. Jump ahead to any of the sections with the links below.
- Positions Report
- Position Changes Report
- Competitors Report
- Ad Copies Report
- Ads History Report
- Subdomains Report
- URL Report
Who is it for?
- PPC Specialists
How can you benefit from these reports?
Identify your main competitors for paid traffic so you know who could be a threat to your growth
Analyze your competitors’ advertising keyword portfolio to see how they get their paid traffic
Find your competitor’s position changes to pinpoint their recent strengths and weaknesses
Research new advertising opportunities to bring more traffic to your website
See which landing pages from your competitor’s website are performing the best from paid search to brainstorm ideas for your landing pages
See trends in your search market by viewing copies of real AdWords ads seen over the past year for any keyword to understand what has worked for other advertisers
Why should you use Advertising Research reports?
By gathering intelligence on your competitors’ advertising strategies, you can determine where their strengths and weaknesses are and where you can pull ahead of them.
Identify the keywords where you competitors are gaining or losing positions, and see real examples of the ads they ran throughout the year. This data gives you an inside look at your competitor’s strategy, allowing you to position your own campaign to target their weak spots or certain keywords that they aren’t even targeting.
Without proper research, planning a cost effective campaign is a challenge. By using these reports, you can gather an understanding of the opportunities available to you in your market.
After you’ve gathered your research, you can set up a project with the PPC Keyword Tool and Ad Builder to plan your campaign and write your ads.