With Advertising Research reports, marketers are able to discover their closest paid search competitors, see the keywords their competitors are bidding on, and analyze live ad examples from their campaigns. Analyze keywords by CPC (cost-per-click), competitive density and more competitive metrics. With this data, you will be able to research, plan and execute successful PPC campaigns and audits.
- Full AdWords PPC competitive analysis suite of reports
- Historical data going back to January 2012
- Identify actual copies of your competitor’s ads and what months of the year they were run
- Positions Report
- Position Changes Report
- Competitors Report
- Ad Copies Report
- Ads History Report
- Subdomains Report
- URL Report
Why should you use Advertising Research reports?
By gathering intelligence on your competitors’ advertising strategies, you can determine where their strengths and weaknesses are and where you can pull ahead of them.
Identify the keywords where you competitors are gaining or losing positions, and see real examples of the ads they ran throughout the year. This data gives you an inside look at your competitor’s strategy, allowing you to position your own campaign to target their weak spots or certain keywords that they aren’t even targeting.
Without proper research, planning a cost effective campaign is a challenge. By using these reports, you can gather an understanding of the opportunities available to you in your market.
After you’ve gathered your research, you can set up a project with the PPC Keyword Tool and Ad Builder to plan your campaign and write your ads.